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(Youthlab Indo) Indonesian youth generational trends 2015 - TEASER

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If you're looking for the Insight of the latest finding of Indonesian Youth Trends 2015, this report might be your answer!

Veröffentlicht in: Marketing

(Youthlab Indo) Indonesian youth generational trends 2015 - TEASER

  1. 1. www.enterthelab.com Founded in 2009,Youthlab is the first factory and repository of youth insight in indonesia. compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through contemporary methodological approach we help you create a dialogue- collaboration with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you >About The Author< Youth Laboratory Indonesia Youth Laboratory Indonesia
  2. 2. www.enterthelab.com >About The Author< Doctoral candidate in psychology, focusing on youth political behavior. 7 years of experience in the field of social psychology & public opinion research. lecturer of research methodology in several university in Jakarta. Editor of 2 psychological research journal. Bachelor of Business Management. More than 5 years of experience in the field Of research. Responsible as head for many field Research & activation segmented on youth for Youthlab since 2009. Author Of the serial slides report ‘Indonesian Youth trends Kaleidoscope’. Tara Talita Muhammad Faisal
  3. 3. Youth Culture Informational Gap Marketing Industries >How we do it< Youth Culture Youth Culture www.enterthelab.com We realized that to fully understand youth culture and behavior we couldn’t expect to find it through a few focus group discussion. Basic survey may also be a pitfall in research if we don’t empathize and use a reverse psychology on youth. That’s why we don’t depend or focus on a singular methodology, instead we use a cross transactional data and longitudinal Investigation notes as source of insights. Youth Laboratory Indonesia
  4. 4. S o u l f u l Trademark of our report Youth Insights www.enterthelab.com Youth Laboratory Indonesia
  5. 5. >Tabel of Content< www.enterthelab.com Youth Laboratory Indonesia Overview: The Generational Theory 1.Youth Identity Construction 2.Keren; Old & New Definition 3.Gengsi; New Definition 4.Alay; Who & What Their Values Are 5.Social Media for Average Youth 6.Emerging Trends Outside Jakarta 7.The Importance of Having Hobby 8.Emotion based on Political Issues 9.Youth Media Habit 10.Indonesian Generation Turnings (as conclusion)