The myth said that youths arent loyal to any network provider, it has also been said that they're keen to better price offer and advertizing. Find the answer right here.
(Youthlab Indo) Content, context, & concern for youth marketing in Indonesia
(youthlab indo) Indonesian youth preference on cellullar card
1. Webcast slide presentation Youth Preference on Cellular Card Youth laboratory Indonesia www.enterthelab.com Speaker AnggunIntan Research Manager Youth Laboratory Indonesia Tara Talita Project Manager Youth Laboratory Indonesia
2. For How Long Have You Used Your Cellular Card? www.enterthelab.com
3. How Many Times Have You Switched Your Cellular Card? www.enterthelab.com
4. Youth Laboratory Indonesia “The signal is steady” “Wide networking” “Lowest fare” “Friends or community” www.enterthelab.com
5. Have You Influenced Other People For Using A Particular Brand? www.enterthelab.com Youth Laboratory Indonesia
6. Zarrah, 23 F Bandung I use my recent cellular card because my friends and community (also my boyfriend) I have influenced people for usingparticular cellular card brand Friends are one of my consideration in using cellular card beside the features it selves Youth Laboratory Indonesia www.enterthelab.com
7. Summary Youths choice their cellular card based on two reasons First reason is the provider itself (internal). It consists of: The fare for SMS-ing, calling, and internet browsing are inexpensive The operator signal are steady Second reason comes from the external side, they are communities and peer group. Youth consider to use one particular cellular card based on what their community or peer do/say about that card. Youth are loyal customer if they are satisfied with your brand. Once you catch them correctly. They will influence other people and loyal to your brand find more youth insights on www.enterthelab.com