You might think that online reputation management isn’t something you need concern yourself with. I would urge you to reconsider! According to eMarketer 83% of consumers say that online reviews influence their opinions in regards to a particular company, and 8 of 10 of these people added that a unfavorable entry online is the cause of them changing their mind regarding that company. Even one negative review, justified or not, can negate all your efforts if you haven’t prepared an online reputation strategy to handle it. So to help with that I’d like to present five strategies your business, and your brand, can implement to monitor and manage your online reputation. Monitor your company and personal names – Keeping an eye on what’s being said about you and your business is of paramount importance. Fortunately, there are plenty of free tools to aid in this regard, like Google Alerts, Hootsuite, Social Mention and others. Claim all your relevant social properties – Unused social media sites can be used by your competition to pull you down, and spread negativity. Be sure you claim all social sites that matter for your brand. Own as much of page one of Google as you can – One proactive way to make certain what individuals read about you whenever they Google you is to own most if not all of Google page one for your brand names. This will make it much more difficult for flyby attacks to have much if any effect. Ask for customer reviews – Customer reviews aren’t just going to magically appear: you must actively court them. Make a point of asking your customers to write reviews, and do everything possible so that it’s easy for them: links to review sites, examples from other customers, etc. Of course, if you offer incentives, let them know that you’re not attempting to bribe them or affect their review! Make engagement a high priority – Engaging with your commenters, social media posts and tweets is a terrific way to prevent any negativity from the start. Refrain from getting into a shouting match though, however powerful the impulse. Online reputation management is incredibly crucial now, when customers can tweet, post or video form wherever they happen to be. Don’t forget this one!

1. 5 Online Reputation
Marketing Strategies
To Use To Manage Your
Company Brands
YourProfitWeb.com

2. Can Reputation Marketing Actually
Help Us Strengthen Our Brand?
Use these 5 Online Reputation
Marketing Strategies to Manage
your Company’s Brand
YourProfitWeb.com

3. You might think that online
reputation management isn’t
something you need concern yourself
with. I would urge you to reconsider!
YourProfitWeb.com

4. According to eMarketer 83% of
consumers say that online reviews
influence their opinions in regards to
a particular company, and 8 of 10 of
these people added that a
unfavorable entry online is the cause
of them changing their mind
regarding that company.
YourProfitWeb.com

5. Even one negative review, justified or
not, can negate all your efforts if you
haven’t prepared an online
reputation strategy to handle it.
YourProfitWeb.com

6. So to help with that I’d like to
present five strategies your
business, and your brand, can
implement to monitor and manage
your online reputation.
YourProfitWeb.com

7. 1 -Monitor your company and
personal names – Keeping an eye on
what’s being said about you and
your business is of paramount
importance. Fortunately, there are
plenty of free tools to aid in this
regard, like Google Alerts, Hootsuite,
Social Mention and others.
YourProfitWeb.com

8. 2 - Claim all your relevant social
properties – Unused social media
sites can be used by your
competition to pull you down, and
spread negativity. Be sure you claim
all social sites that matter for your
brand.
YourProfitWeb.com

9. Own as much of page one of Google as
you can – One proactive way to make
certain what individuals read about you
whenever they Google you is to own
most if not all of Google page one for
your brand names. This will make it
much more difficult for flyby attacks to
have much if any effect.
YourProfitWeb.com

10. 3 - Own as much of page one of
Google as you can – One proactive
way to make certain what individuals
read about you whenever they Google
you is to own most if not all of Google
page one for your brand names.
YourProfitWeb.com

11. This will make it much more difficult
for flyby attacks to have much if any
effect.
YourProfitWeb.com

12. 4 - Ask for customer reviews –
Customer reviews aren’t just going to
magically appear: you must actively
court them.
YourProfitWeb.com

13. Make a point of asking your
customers to write reviews, and do
everything possible so that it’s easy
for them: links to review
sites, examples from other
customers, etc.
YourProfitWeb.com

14. Of course, if you offer incentives, let
them know that you’re not
attempting to bribe them or affect
their review!
YourProfitWeb.com

15. 5 - Make engagement a high
priority – Engaging with your
commenters, social media posts and
tweets is a terrific way to prevent any
negativity from the start.
YourProfitWeb.com

16. Refrain from getting into a
shouting match though,
however powerful the impulse.
YourProfitWeb.com

17. Online reputation management is
incredibly crucial now, when
customers can tweet, post or video
form wherever they happen to be.
Don’t forget this one!
YourProfitWeb.com

18. YourProfitWeb.com