2. Swapnil Shinde - Designer
Objective
To create a buzz for Swapnil Shinde attempting to break a
record. A record where 50 models were invited at his
collection launch wearing his party collection.
PR Strategy
Models are Swpanil’s muse. He believes that fashion is
incomplete without them hence 50 of them were invited to
the launch of his “Party collection” at Aza. Swapnil is also
one of the few designers who have ever launched a special
collection dedicated for the party season.
Results
Swapnil was immensely appreciated by the fashion
fraternity and the media. He also set a record by inviting 50
models who flaunted his collection with great poise.
3. Mid-Day
DNA After Hrs
DNA After hrs
HT Cafe
Afternoon
