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DON’T GO CHASING
WATERFALLS
Turn your agency
into a Lean machine
@andymayer
ANDY MAYER
Strategy Director at Yoomee
“Can it be built?”
“Should it be built?
LEAN STARTUP
EXAMPLE PROJECT
www.elefriends.org.uk
10 TIPS
That will blow your mind.
(You won’t believe number 10)
#1
Choose the right project
#2
Prioritise building trust
#3
Don’t get greedy
#4
Always be learning
http://www.yoomee.com/investment-time
WE DON’T KNOW WHAT
WE ARE DOING
http://www.yoomee.com/start-with-why
#5
Build less
CUT CORNERS
#6
Don’t ask people what
they want
#7
Focus on initial
engagement
UNAWARE
INTERESTED
FIRST TIMER
REGULAR
PASSIONATE
Start here
Not here
#8
Get out of the building
#9
Don’t be precious
Design the right thing
before designing the
thing right
*It sucks to spend six months
perfecting something nobody wants
#10
Don’t launch!
QUESTIONS
@andymayer
@yoomeehq

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