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promarket group work 1
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M LIVE The PROMARKET Book
of Inspiration | 2007 P 223 כל†הקמפיינים†שנכנסו†לספר†וגם†המאות†שנותרו†בחוץ¨†התאפשרו†בזכות†מאות†עובדי†פרומרקט †צעירים†חסרי†מנוח†אשר†עשו†ועושים†ימים†ולילות†בכדי†ליצור†את†הקמפיינים†הללוÆבעבר†ובהווה †עובדים†אלו†הינם†המנוע†העיקרי†העומד†מאחוריÆוליישם†את†החלומות†שלנו†עבור†הלקוחות Æהחברה¨†ובלעדיהם†כל†זה†לא†יכול†היה†להתרחש מאז†הקמתה†של†פרומרקט†לפני†כשש†עשרה†שנים¨†עבדו†בחברה†מאות†עובדים†אשר†היו†חלק בלתי†נפרד†מההצלחה†ומהעשייה†של†פרומרקט¨†ויחד†איתם†כעשרים†חברי†הנהלה†אשר†הובילו †חלקם†הגדול†המשיך†הלאה†וממלא†כיום†תפקידים†בכיריםÆאת†החברה†בשנים†הללו†לכל†ההישגים Æבחברות†שונות†ואצל†מפרסמים ¨מאות†ספקים†ואנשי†מקצוע†≠†צלמים¨†מעצבים¨†מתכננים¨†חברות†עיצוב†והפקה¨†חברות†טכנולוגיות Æאדריכלים¨†כותבים†ויוצרים†נשכרו†על†ידי†פרומרקט†ולקוחותיה¨†ולקחו†חלק†בפרוייקטים†הרבים Æהם†מהווים†חלק†בלתי†נפרד†מהיכולת†ליישם†ולהביא†לחיים†את†הרעיונות†שלנו Æספר†זה†הוא†פרי†עבודת†ארכיון†ארוכה†שאספה†ממקורות†רבים†את†התמונות†המופיעות†בו חלק†מהפרוייקטים†נעשו†לפני†שנים†רבות†ולפיכך†רבות†מהתמונות†נמצאו†בלא†שניתן†היה Æלשחזר†את†המקורות†מהן†נלקחו†או†את†השותפים†המלאים†לעשייה אנו†מתנצלים†מראש†ומבקשים†את†סליחת†הצלמים¨†המעצבים¨†הספקים†וכל†השותפים†האחרים שמפאת†חוסר†יכולת†טכנית†לאתר†אותם†ולייצר†עבורם†קרדיט†ישיר†אשר†ישייך†תמונה†ועיצוב Ɔרק†מחוסר†ידיעהƆלא†מרצון†רעÆלצלם†או†למעצב¨†לא†צויין†שמם†ונעלם†מספר†זה הספר†יופיע†בגרסה†אינטרנטית†בקרוב†ויוצרים†המזהים†יצירות†שלהם†בספר†ומעוניינים†בקרדיט מוזמנים†לפנות†לקבוצת†פרומרקט†בכדי†שנוכל†להכלילם†בצורה†מדויקת†במהדורה†הבאה†ובגרסה Æהאינטרנטית†של†הספר חלק†מהעיצובים†המופיעים†בספר†זה†נוצרו†על†ידי†משרדי†פרסום†שונים†בעבור†רעיונות ¨Y&R††פרסום†דחף¨†באומן≠בר≠ריבנאי¨†שלמור≠אבנון≠עמיחיÆשל†פרומרקט¨†על≠פי†בקשת†הלקוחות †מקאן†אריקסון¨IPG†ראובני†פרידן†¨GREY††ורשבסקי&†¨†אדלר†חומסקיD’arcy††גלר†נסיס¨BBDO†גיתם Æואחרים¨†אחראים†לתקשורת†השיווקית†של†חלק†מהקמפיינים†בספר†זה†והיו†שותפים†להצלחות Æתודה†מגיעה†גם†להם תודה†וסליחה
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