2. Task 14
Product:
We are producing a campaign for the charity “House for Hunger”. House for Hunger is a
charity that helps the issue of world hunger
Target Audience:
House for Hunger’ target audience will be anyone who would be willing to give money to a
charity tackling world hunger.
Campaign Message:
My campaign message would be to persuade people and charities to donate to this charity
to support the people involved within this charity.
Launch Date:
The launch date will be on the 10th June 2014
Schedule of Advertisements:
The first advert will be on the 10th June 2014
The second advert will be on the 10th August 2014
The third advert will be on the 10th October 2014
Location of Advertisements:
One of the locations for my advertisements will be outside the Head store in the golden square
Another will be in Billboard Magazine
The third will be in the DJ Magazine
3. Task 14
Legal and Ethical issues:
The legal and ethical issues are the truth in advertising, making it suitable for all audiences, not
using any obscene material and avoiding any libellous or slanderous material.
Code of Practice:
The codes of practice will be:
Compliance
Recognition of marketing communications
Misleading advertising
Harm and offence
Children
Privacy
Political advertisements
Sales promotions
Distance selling
Database practice
Environmental claims
4. Task 15
Task 15 – Plans for Campaign
Slogan – The energy in our music is what engenders
feelings of positivity and exuberance in the
hundreds of thousands of fans who come to
our shows.
Typography – I will use the font Super Mario Bros Alphabet for my slogan in
the font size 80.
House for Hunger
