Presented at the On the Front Lines conference, August, 2013

1. Libraries, Librarians, and Social Media
Balancing the personal and professional in social networking

2. Me
Leah L. White
Reader Services Librarian
Northbrook Public Library
Twitter: @leahlibrarian
Tumblr: yolaleah.tumblr.com
FB: facebook.com/yolaleah
Site: leahlwhite.com

3. Why am I here?
http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization

4. The Plan
• Why be social?
• Who runs the accounts?
• What to join?
• Tips and advice
• Specific sites and examples to steal from

5. Why be social?
• Personal
• Keep in touch
• Fun!
• Crowd-source ideas and
collaborate
• Good for your career

6. Why be social?
• Institutional
• Varies
• Create meaningful
relationships with your patrons
• Remind people about
services
• Increase use of services

9. What to join? OMG SO MANY!
http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme

10. There are networks for
everything.
But not for everyone.

11. What is your goal? Articulate it. Practice it.

12. Northbrook Public Library Goals
• Increase awareness of library services
• Promote and encourage an ongoing dialog with our
community
• Reach out to the members of our community who are not
physically in the building
• Interact with our patrons in a fun and positive way

13. My favorites for libraries and librarians

14. Time Management

15. Time management
• Trust your social media committee
• This is why you have multiple people in charge! Also why selection is
important
• Use social media tools
• Hootsuite - schedule posts on multiple accounts
• SocialBro - real-time analytical for your Twitter account
• Tweetdeck - Chrome extension for Twitter use, schedule tweets, and nice
functionality over the web version

16. Tips and Advice

17. The Golden Rule Harsh but true.

18. Listen to Spiderman.
Ask yourself, “Could this posting
get me fired?” If the answer is
yes, then don’t post it.
http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png

19. Dealing with
Inappropriate Content
• Personal
• Check in with your account
• Delete the comment
• Send a message
• Institutional
• Have a policy
• Enforce and follow it

20. • Create two policies
• One for patrons
• Posting guidelines and rules
for commenting
• One for staff
• Some people don't know
Leah's Golden Rule of the
Internet
On policies

21. Different sites have
different cultures.
Be a lurker. Learn about the site
before you jump in.

22. When in doubt, use pictures

23. Don't be afraid of
memes
People love them.

34. • Don’t be an idiot.
• Articulate your social networking goals.
• Join the networks that help you achieve your goals.
• Have fun!
All things considered

35. Thank you! psst follow me! @leahlibrarian
http://www.flickr.com/photos/theilluminated/5386099858/