The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
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A talk given at the 2013 Digital Campus Meeting, University of Neuchâtel, Switzerland https://swissedsocialspring2013.eventbrite.com
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The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure
- 1. Information Discovery Tool Outlying the Need Yan Luong Social Media Manager EPFL 19.06.2013
- 2. Social Media EPFL | January 2013 2 Social Media in 2013 • Social Media is a major sociological trend • Every individual is a potential media outlet • New media formats have emerged (microblogging, visual social media, …) • Organizations have become content producers and editors Organization members Organization Mass Media News Media Relations, Events, … Traditional Media Social Media Social Media in 2013 @yan_luong
- 3. Social Media EPFL | January 2013 3 EPFL corporate social media ecosystem Corporate Ecosystem @yan_luong
- 4. Social Media EPFL | January 2013 4 Social media and higher education General outreach In the classroom Professional development Media relations Potential students Support institutional and departemental objectives Act as catalyst of (communication) activities Enable direct communications and dialogue with communities (int and ext) Foster EPFL awareness and advocacy Humanize digital presences and relationships Enable peer-to-peer interactions within communitites Co-create value SoMe in HigherEd @yan_luong
- 5. Social Media EPFL | January 2013 5 Content and platform strategy Prospective Students Students Staff Alumni Scientific Community Media Professionals General Public Facebook Twitter LinkedIn Youtube Content Strategy @yan_luong
- 6. Social Media EPFL | January 2013 6 Content creators identification Nicolas Dinh Jamani Caillet Hunting for Creators @yan_luong
- 7. Social Media EPFL | January 2013 7 Publication and engagement process Publish Faculties Content Students Content SoMe Team Central Services Content Mediacom Content Labs Content Other Content Interactions, questions, prospects, … Process SoMe Team Routing Medicaom Press Officers Faculty Comm Officers Student Services Studies Promotion Interactions, answer, engagement Student assoc Others EPFL Individuals Interactions, answer, engagement Answer Engagement Process @yan_luong
- 8. Social Media EPFL | January 2013 8 Social Media Framework 2013-2014 Hub and Spoke @yan_luong
- 9. Social Media EPFL | January 2013 9 Other official presences Career Center IC Faculty … Archizoom EPFL+ECAL Lab … EPFL Alumni EPFL Students … @MoT @Oderski … Facebook Twitter LinkedIn Youtube Spokes @yan_luong
- 10. Social Media EPFL | January 2013 10 Sectorial social presences strategies • Service • Dialog • Own Content Creation • Curation VS • Resources Sectorial Strategies @yan_luong
- 11. Social Media EPFL | January 2013 11 Some Twitter Success Factors • Targeted content • Purpose and passion • Being yourself • Ignite dialogue • Don’t only talk about yourself • Frequency and regularity Twitter Success @yan_luong
- 12. Social Media EPFL | January 2013 12 Curation • Infobesity • Credibility • Targeted • Laying the foundations for discussions and dialog • Show openness and transparency • Internal and/or external Curation @yan_luong
- 13. Social Media EPFL | January 2013 13 Hence the need for an information discovery tool • Get field specific content • Search engine AND social media based • Easy to use, easy to share • Collaborative • Machine learning Going Faveeo @yan_luong
- 14. Social Media EPFL | January 2013 14 Some examples • Center for Digital Education : news on European MOOCs initiatives • NCCR Robotics : animatronics, european robotics, robotics and business • Transportation Center : sustainable mobility news, outlook on business and tech transfer • Swiss Space Center : European initiatives, Space cleanliness initiatives Publication Strategies @yan_luong
- 15. Thanks! Find this presentation on www.slideshare.net/yluong