Integrating Shadow Play with New Media
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Yue Li is researching how to integrate traditional Chinese shadow play into contemporary advertising using new media. Their methodology includes mind mapping research topics, reviewing literature for inspiration, conducting ethnographic research on relevant cultural groups, finding analogous cases, developing a hypothesis, experiment testing, results interpretation, and practical application refinement. The goal is to help audiences understand how to incorporate traditional folk art with digital platforms and better use new technology to interact with folk art.
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Integrating Shadow Play with New Media
- 1. Directed Research Student: Yue Li Prof.: Tom Klinkowstein THESIS TOPIC & RESEARCH METHODOLOGY
- 2. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 3. Topic: I am studying the different ways of using shadow play in contemporary advertising communication. Question: Because I want to ïŹnd out how to integrate traditional Chinese Drama with the new media Conceptual SigniïŹcance: In order to help audience understand how to incorporate traditional folk art with digital platform. Potential Practical Application: So that audience can better use new technology interact with traditional folk art. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 4. Not all the traditional fork art can integrate with new media, just some with speciïŹc artistic expression can adapt to digital platform. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 5. Write down all the interest point, see how they can branch out, in order to ïŹnd new potential research directions 1. Mindmap Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 6. Review related professional literature, ïŹnd inspirations and get a general research direction 2. Inspirations Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 7. Do research on the cultural group related to the topic, explore their ritual behavior and ïŹnd their cultural phenomena, raise questions. 3. Ethnographic Research Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 8. 4. Analogous Cases Find analogous cases and capture unexpected insights Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 9. 5. Hypothesis Make a prediction based on the research Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 10. 6. Experiments Test the hypothesis with experiments Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 11. 7. Interpretation Analysis results and recognize a persistent pattern Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis
- 12. 8. Practical Application ReïŹne the pattern, ïŹnd a practical way to produce it Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis