This document provides details about an upcoming interview with Alber Elbaz, the artistic director of Lanvin, a famous French fashion house. The interview will take place in Kowloon Park in Hong Kong and include a ferry ride and tram tour to showcase scenic areas of the city. The interview will be conducted by Elle HK magazine and City magazine to discuss Elbaz's 2013 collection inspired by nature, his views on Hong Kong, and the future of Lanvin. The event is designed to promote Elbaz's designs while giving him ideas for new collections through experiencing Hong Kong's natural beauty and culture.

1. Designer Event Planning
Lee Yi Wing
111124828

2. Background
• One of the first Fashion House in Paris
• The world’s oldest running couture fashion house
• Alber Elbaz is the house’s art director

3. The Latest 2013/14 FW Collection – Happiness with Nature

4. Target
Customers
• In high incoming level
• Every age range people
• Willing to buy high quality
costume

5. Alber Elbaz’s
Past
Interviews
• The New York
Times Magazine
• Interview
Magazine
• Vogue Magazine
• New York
Magazine

6. Analysis
The Media interviewed with Alber Elbaz
• Well-Know
• International
• Mostly interview his career and with the latest season of LANVIN

7. Details of Interview
• Date : Weekday (2nd April)
• Time : 1500 – 2000
• Venue : Kowloon Park, Ferry and Tram
• Venue Set-up :
1)Booked the tram hire service and the catering
service.
• Media : City Magazine (Individual)
ELLE HK Magazine (Individual)

8. Reasons of
choosing Kln Park
• A comfy Environment for
relaxing
• For matching his 2013 FW
collection for LANVIN
(Birds, Butterfly)
Colour Garden for interview
• To give him another
inspiration (roses)

9. Reason of Choosing Ferry
• One of a Hong Kong scenic spot
• Visit the harbor to know what Pearl of the Orient is

10. Reason of Travelling
at the Tram
• To know more about Hong Kong
• Relax
• Give him more inspiration of HK

11. Rundown
• First 2hr in Kln Park
- 1hr Interview with
ELLE HK Magazine
- 1hr tour in Kln Park
• 0.5 hr for changing
outfit and venue
• 0.5 hr for ferry
• 0.5 hr for venue
• 2 hr for tram tour – a
little party and
interview with City
magzaine
(Whitty Street Tram
Depot > Causeway Bay
> Happy Valley >
Whitty Street )

12. Tour in Kln Park
• Bird Lake
• Chinese Garden
• Aviary
Spots are related to his 2013 FW collection
– nature and there are all full of sense of
culture.

13. • The famous magazine for designers
• The oldest trendy lifestyle monthly
magazine in HK

14. Reason
• It proves what
Hongkongers have
been through so they
can write what suit
for hongkongers
• Big range of target
customers including
students
• Lots of artistic
photography

15. Interview Covered Area
• What Lanvin means for him
• Words for Hongkongers
• Point of view for Hong Kong

16. • A international Magazine
• One of a fabulous fashion magazine in the
world

17. Reason
• Popular
• Graceful passage

18. Interview
Covered Area
• The reason of nature for
fashion
• The future of him and
Lanvin

19. -End-