1. Preparation guide for
midterm oral:
Presentation of a new product /
service idea for

2. Midterm oral: group presentation
In class presentation: Nov. 28, 2013
• You and your teammates work in the same consulting
company.
• You’ve been invited by easyGroup to present a new
product line to be added to its line of services.
• Each group should consist of 4-5 students.
• Each group will present their proposal and answer
questions.
• Presentation: 15 minutes
• Visual aid: PPT

3. Understanding your client: easyGroup
• To begin, you’ll need to learn more about the
Easygroup’s philosophy and business model
and what products and services it already
offers.
• This can be found at its website:
http://easy.com/brand.html

4. Understand your client: easyGroup’s website
http://easy.com/brand.html

5. EasyGroup’s values and missions:
• The easy group would like to provide value,
better, and affordable services for its target
customers. And, the easy group would like to
offer its services online.
• So, your product should have a name such as
easy _____.com
• Also, make sure the new product is in line with
the easyGroup brand values as shown below.

6. easyGroup’s brand values:
http://easy.com/the-brand.htm
1. great value
2. taking on the big boys (fighting the industry
giants)
3. for the many not the few
4. relentless innovation
5. keep it simple
6. entrepreneurial
7. making a difference in people's lives
8. honest, open, caring and fun

7. Brainstorming for the new
product/service idea:
• The easy brand currently operates mainly in
travel, leisure, hotel and office
accommodation industries.
• Will your new product fits in any one of the
industries listed above?
• Or, would you recommend it to enter a related
industry? If you, you will need to persuade the
Board of Directors with good reasons.

8. Using mind-mapping to brainstorm for
new product or service idea:

9. *New Product proposal for easyGroup
•
•
•
•
•
•
•
Presented by: ____________________(group)
Product: _____________________________
Price: ________________________________
Target market: _________________________
Promotion:____________________________
Place (Distribution):_____________________
3 reasons why you would include the new line of
product to easyGroup’s product.
• 1._____________________________________
• 2. _____________________________________
• 3.______________________________________

10. Advertising tools
TV
Internet &
Social media
Newspaper/
magazines
Radio
Outdoor,
Direct mail
telemarketing

11. Promotional tools :Internet & Social media
Buying Keyword search ads at Google
Buying banner ads
at yahoo portal sites
Facebook page
Email marketing
produce and post
Viral videos on Youtube

12. Distribution strategy:
• When choosing the place to sell the product or
service, please think about the nature of your
product/service and where you’ll most likely reach
your target customer.
• Distribution channels:
• 1. Online: having a .com website
• 2. Via travel agencies
• 3. Others: _____________________