1. The largest lingerie retail store in
the United States today

2. BEFORE VICTORIA’S SECRET
• Simple, classic, and boring lingerie
• Lingerie is not being focused on
FIRST RETAIL STORE IN NORTHERN
CALIFORNIA IN 1977

3. TARGET: FEMALES
• Skinny, fit, flawless and seductive models
• “The sexier your lingerie is, the more your
man will like you.”
• Misguide females

4. SEXIER THAN SKIN
“A valentines campaign from Victoria's
Secret reminds men that there are things
sexier than skin.”

8. TARGET: MEN
• Uses QR codes to cover models’ body parts
– Curiosity leads men to scan them
• “Reveal the Secret”: reveal the lingerie the models are
wearing
• Attract men to buy the lingerie to their partners
• Misguide men into thinking if your partner wears the
VS lingerie, they would be as sexy as the models

9. ARE THE MODELS REALLY
FLAWLESS?

10. DOUTZEN KROES
"Sometimes it makes me feel guilty now that
I am in this profession that makes certain
girls insecure... I always say, I don't look like
the picture… If you put me in bad light with
no hair and makeup, it's not good... I wake
up sometimes like, this is not what I see
when I look at the magazine, who is this
visitor in the bathroom?"

11. NEGATIVE EFFECTS
• Makes other women feel insecure
• misguide men into thinking that women has
to be sexy and perfect like the Victoria Secret
angels
• Inappropriate for children