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[Fr] méthodologie - le rapport du martien - audit de votre capital digital

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Une de nos méthodologies phares est celle que nous avons nommée, au fil du temps et des missions, le rapport du martien. Elle permet de se faire une idée rapide de son capital digital sans investir dans des audits coûteux, tout en offrant des pistes correctives et concrètes de mise en œuvre sur le terrain, en combinant l'approche stratégique et opérationnelle, dans le but de revoir sa stratégie ou sa stratégie de contenu.

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[Fr] méthodologie - le rapport du martien - audit de votre capital digital

  1. 1. audit de votre capital digital Rapport du Martien méthode d’évaluation stratégique Une méthodologie originale de Visionary Marketing MAJ : 23 mars 2016 visionarymarketing.com
  2. 2. [exemple type, les dates et délais peuvent varier en fonction du contexte et du client] Notre mission se déroule typiquement en 4 étapes : l’élaboration d’un rapport, la présentation et le brainstorming lors de deux journées d’atelier, le rapport de ces journées contenant les recommandations, et une demi-journée de suivi pour ajuster les recommandations au regard des premiers résultats. Audi préliminaire 2 journées d’atelier Demi-jour de suivi Rapport 1 2 34 Rapport du martien : mission et livrables Mars 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 2
  3. 3. Notre méthodologie du rapport du Martien est un moyen de mettre en évidence votre stratégie (à la fois en ligne, hors-ligne et omnicanale) lors d'une mission flash d'évaluation de votre capital Web et de vos capacités numériques Mars 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 3 Le rapport du Martien : qu’est-ce que c’est ?
  4. 4. Cet audit se réalise par des yeux extérieurs (d’où le nom de « rapport du Martien »). Notre « Martien » fera donc mine d’ignorer le contexte qui a mené à l'existence de ce capital Web. Le martien est perdu lorsqu’il effectue des requêtes dans la barre de recherche Exemple de remarque Mars 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 4 Un audit franc et impartial
  5. 5. Le rapport sera présenté de manière humoristique de façon à rendre l'appropriation des recommandations par les parties prenantes plus aisée, et d’éviter les tensions liées à d’éventuelles critiques de l’existant. Faciliter l’appropriation des résultats Mars 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 5
  6. 6. Le rapport du Martien a typiquement lieu sur deux journées d’atelier qui auront pour but de bien cerner les objectifs du client, puis les confronter avec l’existant (ce que le Martien aura relevé), afin de proposer des recommandations. Ce travail se fera en 5 points, répartis sur deux journées. Mise en évidence des objectifs du client Confrontation avec l’existant Brainstorming Diagnostic Recommandations Journée1Journée2 1 2 3 4 5 Déroulement-type des journées d’atelier Mars 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 6 [exemple type, les dates et délais peuvent varier en fonction du contexte et du client]
  7. 7. En résultante de cette mission flash, Le client saura comment son capital Web répond à ses objectifs d'entreprise, et comment remplir ces objectifs, tout en connaissant à grosses mailles l’évaluation des ressources et du budget pour y parvenir. Un rapport complet de cette mission est remis au client. Un suivi est effectué : une demi-journée est prévue pour ajuster les recommandations aux premiers résultats. copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 7 Ce qu’il faut retenir
  8. 8. Some of our clients Here are some of the engagements carried out with B2B and B2C clients: Digital assessments and training sessions for banks, healthcare companies, high tech businesses and various international training organisations. Client support with regard to change management in the field of digital marketing. Expert blog creation and content marketing for businesses in Telecoms, IT, private banking, utilities and Big Data. We have also worked for businesses dealing with consumers, have trained top managers, communications experts, and various staffers in all sorts of companies. We have led induction seminars, crash courses, in-depth sessions and strategic sessions. We have also led social media and word of mouth marketing campaigns, optimised websites (SEO, SEM, content optimisation), created white papers dedicated to Web matters and developed personas for businesses mostly in IT, cloud computing and Telecoms. Mars 2017 8 copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
  9. 9. About Visionary Marketing 9Mars 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg

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