Look at print ads, digital, ads, deception. Positive contributions to culture. What you can do. Won’t cover Provocative questions. As many right answers as there are people in the room.Definitely don’t have all the right answers. Chip in.
Return to murals.Artist in the room?No surprise to you that our industry has done some pretty bad things over the years.Start with that.Not for the faint of heart.
Body language – man not eagerly receivingWoman kneeling.
VW. Think Small. One of the great ads. See it if you haven’t.This will make you cringe.
Old ones. How about the current day?
Burlusconi. Leave your worries behind.JWT. Ford. Fired.
Draped over cars.Pulled down when NamuKini protested.
Why does this offend us?What others?Deos?
Casual racism?
But there are people.
Strong housewife.Alyque.
Another Alyque/Lintas.Fun. Positive body image.What ads do you think show women in progressive light?
Good or bad?
Unilever.
White girl eager to help. Burden on angelic girl.Black girl scowling.Chennai Express.
Egregious examples?
Much nicer, isn’t it?
Old ad. Slightly risque for its time – normal now. Which is the point.
More provocative.
Even more so.
One legend to another. Glamourises cigarettes.Eric Lawson.
Hmmm…
As you know, smoking is declining in the US. Disclosure.What kept it up?What caused the decline?
These are clever, but not what caused its decline.
http://www.alternet.org/story/50359/how_a_pr_firm_helped_establish_america%27s_cigarette_centuryHill quit for health reasons.‘54: link between cancer and smoking proven.Fake study after fake study by dubious scientists paid off.Millions of early deaths.
Déjà vu all over again.Complex web.Climate change – affects the poorest the most.PR and media hand-in-glove.
http://www.desmogblog.com/2013/08/26/bp-launches-massive-pr-campaign-demonize-oil-spill-victims”Exaggeratingclaims”. Whoknows? Verify.Not just yourconscience. Prevent backlash.
http://thenextweb.com/insider/2011/12/08/wikipedia-investigates-unethical-edits-by-pr-firm-bell-pottinger/#!txJxYWikipedia is a great public resource. We’ve all been enriched. Visit every day.Koch.Any Wikipedia pages that sound like brand shills?
http://www.indiaresource.org/news/2010/1009.htmlCSR: 99% of the timescrewover the world.
Apparentlt it’s Being Human to run over pedestrians in the street.
3.8 No advertisement may use images of very brief duration, or any other technique that is likely to influence consumers, without their being fully aware of what has been done.http://www.cap.org.uk/Advertising-Codes/Broadcast-HTML/Section-3-Misleading-advertising.aspx
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