Deck delivered at the Useful Social Media Summit 2011 discussing the value that Social Media brings across business lanes, brand measures, direct response, and customer service. ROI is a challenging, multi-tiered equation that must represent both the expense and impact of efforts to the enterprise.
22. MONITORING Compliance Related issues –
Avoiding DOI regulatory fines and
penalties for incompliant ads
23. MONITORING Compliance Related issues –
Avoiding DOI regulatory fines and
penalties for incompliant ads
Savings = # of Policyholders retained * Annual Premium + DOI fines avoided
24. DIRECT SALES
Campaign Id added to the
Url
http://www.aflac.com/individuals/default.aspx?WT.mc_id=SM+2011_B2C_FB_
T_Jan_18_ B2C+Testimonial+Video+Link&WT.mc_ev=social
Calculate revenue generated through FB posts / Tweets can be tracked
through tagging all the urls that send traffic to Aflac.com