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Tech for Good: Michael Smith presentaiton at COF11
1.
TECHNOLOGY FOR
GOOD
2.
SOCIAL MEDIA Create
awareness Communicate instantly Cultivate supporters Catalyze civic action
3.
3 old one-way
top-down communication
4.
4 new decentralized
conversation
5.
TOOLS Social networks
Blogs Microblogs Photo sharing Video sharing
6.
WORLDWIDE USERS Facebook:
500 million Twitter: 165 million Causes: 110 million LinkedIn: 100 million
7.
COMMUNICATIONS 300,000+ followers
(3x) 3500 fans daily posts and series livestream and recorded
8.
RESOURCES: BLOGS &
PUBS
9.
GETTING STARTED: TIPS
Give up control Listen & share Seek advice, help Be consistent Don’t be rigid
10.
CROWDSOURCING Engage supporters
Encourage innovation Leverage collaboration Reach a wide audience
11.
CASE FOUNDATION EXAMPLES
12.
105,000 donations $2.1
million raised Short window: 30 days Social media tools
13.
Nearly 5,000 ideas
Majority took action 15,000 voters Email, web pages
14.
CHALLENGES & PLATFORMS
15.
ONLINE GIVING 34.5%
increase from 2009 Over 130 platforms Leverage dollars Encourage everyday giving
16.
GIVING PLATFORMS
17.
INVESTING IN PLATFORMS
$400 million
18.
VIDEO STRATEGY Tell
stories Share mission Educate others Spotlight progress
19.
VIDEO & TUTORIALS
Original content Tutorials Interviews On-location Livestream
20.
$10,000 in grants
1,300 videos 24,000 votes Expert panel
21.
WHAT’S NEXT? Location-based
Crowdsourced content Social gaming Video
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