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Introduction to Social Media

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yeagerjenn

Presented as a staffing training session - an introduction to social media and how to leverage it for the organization.

TechnologieBusiness
1 von 17
Social Media Training
New Media ,[object Object]
Not traditional
Multi-dimensional,[object Object]
GRP Use of Social Media Blogs
Why? Grow network Track trends Business development Promotion Drive traffic
Social Netwoking Social Networking In Plain English
LinkedIn What’s so great about LinkedIn? Online rolodex, but so much more! Connect, learn, contribute, manage your online reputation Groups
Profile and features review Status updates News Company profile Groups Job board Toolbars
Twitter Micro blog – 140 characters What are you doing? Tutorial overview Who cares?
Third Party Applications TweetDeck Seesmic Hootsuite Sharing Bikite Tweetpic
Case Studies
Profile Settings Group vs. Fan Page
Management ,[object Object]
Tweetberry

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Introduction to Social Media

Hinweis der Redaktion

  1. Web 2.0, SEO, SEM, Social media, RSS, Forums, Wikis, Viral videos, Online gaming, Email marketing, Text messaging, Podcasts, Blogs, Instant messagingCombine with traditional media (print, tv, radio)GRP examples: Channel 6 commercial was posted on YouTube. We promoted via Email marketing… Comment… which drives traffic to our videos
  2. MMO – massively multiplayer online game
  3. Grow network – make connections outside of your current circleTrack trends – in news, industry, with prospects, communityBusiness development – where are the opportunities?Promotion – product, service, region, company, news, brand, yourselfDrive traffic – to website (top 7 referring websites are social media – with 3 being social networking sites: Twitter; Facebook; LinkedIn)
  4. Tips -