2. What is Link Building?
• Off-page Optimization is also known as “Link
Building”
• Link Building is the process of creating inbound
links to one’s own website.
• Link building is one of the best ways to make your
site popular.
Basic Link Building Techniques
3. Advantages of Link Building
• Increases search engine ranking
• Increases website traffic
• Increases sales
Disadvantages of Link Building
O Time Consuming
O Chances of Reduced Sales
O Low inbound links PR reduces website PR
Basic Link Building Techniques
4. DIRECTORY SUBMISSION
O “Directory submission” is a website optimization strategy that no
website owner should ignore.
O It establishes the credibility of your website
O Search engines like Google and Yahoo! love directories for higher
search result.
O Niche Directories is necessary to create your business hype.
O Permanent backlink assist with one time investment.
Two (2) Types of Directories:
– General Directories
– Topic-Specific/Niche Directories
Basic Link Building Techniques
5. THE USE OF SOCIAL MEDIA SITES
– Social Bookmarking
– Social Networking
– Podcasting
Basic Link Building Techniques
6. Social Bookmark
• can let your website indexed by Google as soon as possible
• can let your website get more traffic
• can get a visitor to your site which may end up in conversions
Sample: http://digg.com/news/technology/sell_your_ipad_online_4
Basic Link Building Techniques
7. Social Networking
• Create Profiles/Appears Real to the customers(visitors)
• Able to advertise products and services
• Connect/communicate with customers easily
Sample: http://www.facebook.com/cashforipads
http://twitter.com/cashforipads
Basic Link Building Techniques
8. FORUM POSTING
– Register to a forum
– Setting UP a forum signature
O It is important for getting traffic and quality back links that
increase SERP. (Signature Link)
O great way to build a reputation online and get to know people
who are the same interests as you
O Signature links will give more traffic & Massive link to your
website.
Sample: http://www.theipadguide.com/forum/ipad-applications/what-your-favorite-ipad-
app#comment-9003
Basic Link Building Techniques
9. CLASSIFIED AD POSTING
• Free posting
• Paid Posting
O Useful way of announcing the Business, Products and Services
O Grab readers attention and direct him/her to the website from
where products can be purchased or services requested.
O Powerful marketing tools, the foundation of today’s economic
development.
O With guaranteed exposure and rapid results, free classifieds ads
generate the customers you need for your business to maintain
its prosperity.
Sample: http://adpostfreeforum.com/viewtopic.php?f=6&t=13673
Basic Link Building Techniques
10. BLOGGING
• Article Posting
• Blog Posting
• RSS Feeds Submission
• Blog Commenting
Basic Link Building Techniques
11. Article Posting
• Can get quality backlinks to your website
• Helps us to improve the traffic to our website
• Can get the attention of the potential customers
Sample: http://ezinearticles.com/?Take-the-iOS-5-
Advantage!&id=6750514
Basic Link Building Techniques
12. Blog Posting
• Blogs are more search engine friendly than websites.
• Blogs can drive more traffic to your website
• Blogs can start for free or at very low cost
• Blogs brings your ideas to the public
• You can share information with your followers
Sample: http://sellmyelectronics.wordpress.com/
Basic Link Building Techniques
13. RSS Feeds Submission
• It might reach some bloggers and readers
• Use as a reminder of your website and its updates
• To get noticed by RSS search engine
• Drive more traffic
Basic Link Building Techniques
14. Blog Commenting
• Fast Backlinks
• Engagement With Potential Customers
• Meeting New People
• Invitations to Guest Post
Sample: http://itss.br.psu.edu/Blog/post/2008/11/18/Welcome-
to-the-ITSS-Blog.aspx
Basic Link Building Techniques
15. ARTICLE SUBMISSION and PRESS RELEASE
SUBMISSION
• Category
• Title
• Author
• Article Body
• Signature or Resource Box
Basic Link Building Techniques
18. Contact/Find Me:
Facebook: http://www.facebook.com/yvette.divino
Twitter: http://twitter.com/#!/yhenggnehy
Basic Link Building Techniques Yvette M. Divino - SEO