Talk given at 2013 Smart Home conference in Amsterdam

1. Yves Caseau,
EVP, New Products & Innovation
October 15th, 2013
V0.1
Building the Digital Home Ecosystem &
Delivering Value to the Customer

2. 2 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
FROM TELECOMMUNICATION TO DIGITAL LIFE
 The telecommunication business model
is not sustainable for small operators
 Revenues are declining,
telecommunications are a commodity
 Costs are stable at best,
because of data usage explosion
 The smartphone has become the
remote control for our digital life
 Everyone has a smartphone
 Touch screens are user-friendly
 « Smart » is more than a remote control 
 Context (e.g. presence detection)
 Learning / Coaching
 System (global) vision
 “Smart objects talk to one another ” (O. Ezratty)

3. 3 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
DIGITAL LIFE WORKS BETTER WITH AN OPERATOR 
 Simplify
 Plugging and maintaining
the home network is still a hard job
 Maintaining connected objects
(power reset, Wifi reset, …)
Digital Swiss-Army
Knife:
• Wifi
• DLNA, …
CARE Agent
• FW download
• Dynamic monitoring Proactive
• reboot
• data collection
• remote tests
System of agents
• check status/
connectivity
• 3G alerts !
Any device
with open OS
• localized (cf. SONOS)
May invoke CARE
agent for diagnosis &
repair
Source:IBM
 Assist
 Last resort : self-assistance is preferred
 Still, many digital life experience would be easier if assistance were available
 System thinking & instrumenting is required → Build a “smart home network” 
 Explain, Educate
 Most of our customers do not realize
the potential of what is available today:
cloud services, connected devices,
and the combination thereof

4. 4 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
FROM SERVICE TO BUSINESS MODEL INNOVATION
 Platform Model
 Attract innovation from outside players
 Build service assets (hardware & software)
that others will leverage
 Build API (interfaces)
 From « i-mode »™ to « h-mode »
 Showcase other brands !
 Portal strategy : B-domo example
 Build usage before value
 How to ?
 Open software – Web culture
 « Product culture » - value comes from
incremental sales of accessories
 “Home Appstore” model

5. 5 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
SMART HOME : MORE COMFORT, CONTROL AND
EFFICIENCY THROUGH NEW DIGITAL SERVICES
Houses are becoming « smart » by
adding connected objects and services
Home automation
(comfort, simplicity,
efficience)
Communication & Media Service operators
Energy Management
Security
E-Health
…
 Open ecosystem
 Customers pick their
own products and
service brands
Surveillance
Others
Temperature setup
& monitoring
Plug & appliances
control
Smoke detectors
Air quality …

6. 6 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
STEP-BY-STEP CONSTRUCTION OF
DIGITAL HOME SERVICES ECOSYSTEM
Connected Devices & Sensors
Home Network: objects
communicate with one another
HSM: interoperability
through a common
language
Home
AppStore
Rules
 « Calm Computing »
 Invisible
 System learns about the user,
not the opposite !
 Switch-off at any time
The « Smart Home » vision will be deployed gradually
through a maturity model
 « Maslow Pyramid »
structure:
each step is required for the
next one
 No « killer app », a « long tail »
of comfort apps
 Home Service Model
(Home as a computing platform)
 Smartphone is the key enabler :
control at your fingertips

7. 7 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
SMART HOMES TAKE CARE OF YOU …
Stories Context Web of Things
Operator’s added
value
Dependent Care
Home Surveillance
Home Monitoring
Home Automation
Energy controlEnergy coaching
System & Care
Scenarios (Life
Moments), not
capabilities
Product culture
Peace of Mind
More Free Time,
Less Effort
Stay in touch
Spend Less

8. 8 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
A CONFEDERATION OF OPEN ECOSYSTEMS
Few apps,
no traction
Entertainment
Automation
Security
?
Legitimate
Ecosystem
ambition
System of
screens: Home
User Interface !
Missed
opportunites
« iHome  »
AppStore
Complete Home as a Computing Platform
 Great Apps !
Confederation
firewall
protection
Enriched
automation
Enriched
Control
Homeservicebus

9. 9 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
Open ecosystem requires standardized
architecture, interfaces and software components
THE HEART OF THE SMART HOME IS A HOME SERVER
Moore’s Law
consequence: Home
Gateway becomes
Home Server
Plateform
Validation / Provisioning
HSM
I need an open, standard
and “fun” SDK
SDK
App
Developer
OSGI
Bbox
Digital Home Service
Domains
Communi
cation
Energy
Management
MediaSecurityHealth Automation

10. 10 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
 « Zero clicks services »
 Based on « context » (presence, localization, sensors, …)
 Based on anticipation/forecast (schedule, Web services, ...)
 Based on machine learning (Big Data)
 From “Touch Rules” (Home Automation scenarios)
 … To “Context Rules” that leverage “intent knowledge”
 Better than “If This Then That” 
 Time x Location x What x Intent → WebBot x Alert / Action
Sensors, usage logs Schedule, Todo lists, … Platform model 
YOUR SMART HOME KNOWS ABOUT YOU 

11. 11 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
CONCLUSION
 Digital Homes start with connected objects
 Strive for repetitive usage and organic growth
 Viral adoption
 Operator’s role is to build a platform
 No killer apps, since market is segmented
(long tail) → Appstore required
 Home Service Model
 Calm Digital Homes
 Invisible
 Learn from the user, no training required
 May be controlled or disabled with one click