1. Research Into Artist
Website
By Joygun Yasmin Nessa

2. When I researched into artists websites I noticed that the websites
visual design is what attracts the audience towards it. We need to make
sure our website is visually appealing and grabs the audience attention
at the first glance. However we need to ensure that the website is easy
to use, so this mean primary navigation. The fans of the our artist
Lauren Lawson should be able to easily access what they are looking for
on the site. Also we need to include upcoming events and update the
site often because fans wouldn’t want to look at a website that isn’t
being updated regularly.

3. What we need to include in our website is key information
such as a portfolio of who the artist is and what our website is
about and contact details. We also need sub-pages and links to
key areas of our site. There should be a blog on our website
and sign ups informing the fans about have we are doing or
what we have recently done .We must include multimedia
such as videos, photos and sound clips.
Other things that we might want to include is social media
links, a logo and a gallery of production skills.

4. We need to ensure that our website is appealing to our particular target
audience which is females and teenage girls. The audience need to be
shown what they wants to see.
We could do this by talking about topic that appeal to females
specifically teens. Also through the colours used on the website and
the images of the artist with unique clothing styles, hair and makeup.
Furthermore we could create events for teenage girls interested in the
genre of our artist.
It is important to ensure that all fonts, colours and sizes of text on our
website match together so the fans know that the information relates
together and also because it will make the site more appealing.
Another way to attract the audience is through social networking
sites, for example tweets will keep the target audience occupied and
make them want to know more which means they will return to the
site.

5. When analysing artists websites I found that they had used
lots of pictures on there sites to create an image of
themselves so that their audience are able to recognise them.
We would like to do this when creating our website for our
artist so that the audience are familiar with her face. Doing
this will also help to establish her genre and image.

6. Our website should also include statistics such as how many hits
our site has got, what other sites it links to and what are the most
popular pages on our site etc. We should also include a feedback
box so the audience using our site can suggest improvement and
ask us questions if the want to know something that they could not
find on the website.
Further more we should try to make our website compatible with
mainstream web browsers so that the consumers can access the
website on any browser.