2. When I researched into artists websites I noticed that the websites
visual design is what attracts the audience towards it. We need to make
sure our website is visually appealing and grabs the audience attention
at the first glance. However we need to ensure that the website is easy
to use, so this mean primary navigation. The fans of the our artist
Lauren Lawson should be able to easily access what they are looking for
on the site. Also we need to include upcoming events and update the
site often because fans wouldn’t want to look at a website that isn’t
being updated regularly.
3. What we need to include in our website is key information
such as a portfolio of who the artist is and what our website is
about and contact details. We also need sub-pages and links to
key areas of our site. There should be a blog on our website
and sign ups informing the fans about have we are doing or
what we have recently done .We must include multimedia
such as videos, photos and sound clips.
Other things that we might want to include is social media
links, a logo and a gallery of production skills.
4. We need to ensure that our website is appealing to our particular target audience
which is females and teenage girls. The audience need to be shown what they wants
to see.
We could do this by talking about topic that appeal to females specifically teens. Also
through the colours used on the website and the images of the artist with unique
clothing styles, hair and makeup. Furthermore we could create events for teenage
girls interested in the genre of our artist.
It is important to ensure that all fonts, colours and sizes of text on our website match
together so the fans know that the information relates together and also because it
will make the site more appealing.
Another way to attract the audience is through social networking sites, for example
tweets will keep the target audience occupied and make them want to know more
which means they will return to the site.
5. When analysing artists websites I found that they had used
lots of pictures on there sites to create an image of
themselves so that their audience are able to recognise them.
We would like to do this when creating our website for our
artist so that the audience are familiar with her face. Doing
this will also help to establish her genre and image.
6. Our website should also include statistics such as how many hits our
site has got, what other sites it links to and what are the most
popular pages on our site etc. We should also include a feedback box
so the audience using our site can suggest improvement and ask us
questions if the want to know something that they could not find on
the website.
Further more we should try to make our website compatible with
mainstream web browsers so that the consumers can access the
website on any browser.