We all have ideas. Some of us even believe we have pretty good ideas. But who’s to say? Well, Ori is. As a founding partner at Valueshine, Ori Manor makes it his business to spot ideas worth investing in. In other words, he is an expert on the anatomy of good ideas. Valueshine is a 'startup of startups' - a combination of a startup, an accelerator and an investment fund. They build companies, one step at a time. Join us and hear how investors rank & value ideas and what they are looking for, so you can make your idea even better, and even make it REAL.

1. The Anatomy of a
good Idea.
By Ori Manor

2. *MappedInIsrael.com

4. ?
Execution and Idea are Equally
important
Execution > Idea
You can start with a vague
notion and build it up gradually
You must have a good idea
before you start
These are hunches, Good ideas
are a result of a specific
thinking process
Good ideas are singular
events

5. Today’s specials:
1. Anatomy
2. Filters
3. Ideation

6. Anatomy

7. Anatomy
It’s a network
It’s a new configuration
It’s the mental imprint of strengthened
communication patterns (between neurons)
 It’s not necessarily realistic

8. Brain reacts to sensory input*
You are convinced that your idea is objectively realistic,
because it’s all real and happening inside your brain.
Synapses are strengthened (LTP)
The mental imprint of the newly formed network is
experienced as a ‘fact of life’ to brain owner (you)
Anatomy

14. Concepts can generate -

15. What about good ideas..?

16. Bad Ideas vs. Good Ideas
Most Ideas Good Ideas
Mutations + Natural Selection

17. Good Ideas: Collision & Incubation

18. Good Ideas: Collision & Incubation
Hunch A!!
Hunch C!!Hunch B!!

19. Good Ideas: Collision & Incubation
Hunch A!
Hunch
C!
Hunch D!!!
Hunch
B!!
Months –Years
Getting
better!

20. FILTERS

21. Good & Relevant Ideas
Mutation
Natural Selection
Engineering)Artificial Selection

22. Filter #1: Purpose
Science Art
Philosophy Business
Good Ideas

23. Filter #2: Idea Type
ExampleIdea Type
Hungry? >>>> EAT!
(Obvious)
Problem-Solution Ideas
Building a new layer of innovation on
top of an existing layer
Evolutionary Ideas
Breaks traditional through processes,
very disruptive, creates brand new
perspectives
Revolutionary Ideas
Accidental, unintended discoveriesSerendipitous Ideas

24. ExampleIdea Type
Hungry? >>>> EAT!
(Obvious)
Problem-Solution Idea
Building a new layer of innovation on
top of an existing layer
Evolutionary Idea
Breaks traditional through processes,
very disruptive, creates brand new
perspectives
Revolutionary Idea
Accidental, unintended discoveriesSerendipitous Ideas
Filter #2: Idea Type

25. Purchasing
Power
Trend
Competition
Accessibility
Size
Filter #3: Market & Competition

26. Filter #4: Executability
• Willingness to dedicate years
• Recruit a team
• Raise money
• Manage employees
• Manage investors
• Fight competition
• Ability to pivot

27. Ideation

28. Ideation

29. Ideation

30. Ideation

31. Ideation

32. Effective Ideation for Business
Start with the constraints
Record your hunches
Discuss your hunches with other people
Re-test it with the constraints
Be patient and record more hunches
Your idea is cooking…..
 Re-test it with the constraints
It’s ready

33. Effective Ideation for Business

34. The Anatomy of your next great Idea..
Hunch A!
Hunc
h C!
Hunch
D!!!
Hunc
h B!!
Good &
Relevant IdeaFilters

35. Thank you.