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SOCIAL MEDIA IMPACT
   PAR YASSER MONKACHI
SOCIAL MEDIA IMPACT



   WARMING-UP
SOCIAL MEDIA IMPACT
  EN NUAGE DE TAGS
SOCIAL MEDIA IMPACT
ET LA FORCE DU CROWD




   “As social media, or whatever
   you want to label it, becomes
   more prevalent, there will be
   blunders. We’re in experimental
   mode right now.” – Steve Hall
   of AdGabber
SOCIAL MEDIA IMPACT
                    TEMOIGNAGE

J'ai trouvé une solution en 1 min
chrono, merci #twitter !
via @Jalila




Retweeté sur Twitter
SOCIAL MEDIA IMPACT
  TENDANCES 2011
SOCIAL MEDIA IMPACT




                                                                                 http://davefleet.com
                 TENDANCES 2011




Silo-busting                   Rise of the ‘less                   Ubiquitous
                                shiny object’                       mobile


               Maturation of                       Communication
               social media                          accelerates

Transparence      Maturité       Simplicité            Célérité       Ubiquité
Les Médias
 sociaux sont
  en train de
    changer
complètement
le monde (des
   affaires…)
SOCIAL
 MEDIA
IMPACT           Impact sur les marques




     http://www.marketingcharts.com/
SOCIAL
 MEDIA
IMPACT   Social Commerce
SOCIAL
 MEDIA
IMPACT   Social Commerce
SOCIAL
 MEDIA
IMPACT   Social Commerce
    F-COMMERCE


                  M-COMMERCE
SOCIAL
 MEDIA
IMPACT
SOCIAL
 MEDIA
IMPACT   Twitter Vs Facebook




           ?
SOCIAL
 MEDIA
IMPACT   GEOLOCALISATION
SOCIAL
 MEDIA
IMPACT   SOCIAL TOURISM
SOCIAL
 MEDIA
IMPACT
         SOCIAL FUNDING
SOCIAL
 MEDIA   Customer Relationship
IMPACT
SOCIAL
 MEDIA
IMPACT
         Recrutement 2.0
SOCIAL
 MEDIA
IMPACT
         TRANSMEDIA/STORYTELLING
SOCIAL
 MEDIA
IMPACT
         GAMIFICATION
Impact sur l’univers du jeu
                               MEDIA
                              SOCIAL

                              IMPACT
SOCIAL MEDIA IMPACT




Mais y en a qui en doutent encore…
DU MARKETING TRADITIONNEL
   AU SOCIAL MARKETING
SOCIAL
 MEDIA
IMPACT            Les 4 Cs du Social Marketing

               Contenu



            Collaboration



            Communauté


             Intelligence
              Collective



http://www.ovianet.com
SOCIAL INTELLIGENCE




http://www.alphatrade.com/business-social-
networking-destination-marketing.php
SOCIAL MEDIA MANAGEMENT
CORPORATE MARKETING COMMUNICATION

                           Relations
                           Publiques




                        Marketing Social


                           Marketing
                            Digital


                           Marketing
                          Traditionnel
SOCIAL MEDIA IMPACT




L’avenir nous en dira davantage !
SOCIAL MEDIA IMPACT
                           FIN

ymonkachi@sqli.com


@YasserMonkachi                                      www.sqli.com




   Yasser Monkachi – Consultant Web Sqli – Octobre 2011

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