The document analyzes various film posters and identifies common design elements that effectively promote movies. These include using star ratings and reviews to indicate quality, a strapline to describe the film, prominent lead actors' faces to attract audiences, and large bold title text. Additional elements like release date, billing information, and evocative central imagery are discussed. Conventions for certain genres like using dark colors for horror and manipulating photos to set mood are also covered. The document concludes by outlining key elements like a striking title, central image, strapline, and legal/rating information that should be included in the reader's own film poster design.

2. Star ratings/reviews r
Very conventional attribute and is used to persuade
audiences that the film is worth watching
Strapline
Gives the audience an indication on what the film
may be about
Image including lead actors
Famous faces are used on the poster to give the film
prestige and thus persuade audiences to watch the feature
Lead actors names
Iconography
Film title
Usually in a bold, simple, large font that contrasts
to the background image colour
Billing box
Contains all the information about the film that for legal
reasons need to be included but aren't necessarily read by
the audience. (e.g. producer, composer, director name,
production company etc.)

3. Poster clearly states the film is based on a famous
novel. The way the author’s name is highlighted
will grab audience’s attention and thus increase
their likelihood of watching the film if they’re
already familiar with some of the author’s work.
Usually a large use of white space is risky since it
may distract audience from the main picture.
However, in this poster it works particularly well since
the image is central and the bright colours contrast
really strikingly the plain background.
This central image uses iconography, bright
poignant colours, and two blended photos
together, which looks artistic and eye-catching.
Film title is in a simple yet bold font. There is only a
couple of colours to the scheme of this poster (blue,
reds, grey) which overall makes it neat and
aesthetically pleasing to look at
Billing box includes producers’ previous
productions. This will persuade audiences to watch
film if they are familiar with the movies mentioned:
in this case ‘Atonement’ and ‘Eastern Promises’

4. Star ratings and film reviews quotes
Landscape layout
instead of portrait
Only one
font used
throughout
whole
poster
Multiple
Images instead of
just one central Film
one Rating
All of actors’ name instead of just main Film title in bright
lead’s. contrasting colour

5. Well known font makes poster
look amateur.

6. Strapline or film title? This is really confusing, and does
not actually say much about the film.
It is evident, that the poster works in synergy with other
versions therefore, this may be confusing for a passer
by who only sees one of the collection.
Too many strap lines, which are really obscure
and may confuse the audience as to what the film
is about.
No billing box, film rating, only the website.

7. Eroded and distorted fonts are great at
depicting the horror theme, as it usually
connotes with blood, knife marks and other
iconography
Editing the picture and adding brushes, colour
effects etc is typically used to make the poster
seem surreal which reflects many themes within
the horror genre
Dark background colours (greys/blacks) are
very commonly used in suspense/horror/thriller
film poster to set the tone. It is a convention that
enables the audience to quickly perceive the
film’s genre.
Using a personal address to the reader in the
strap lines will make them feel more involved
with the plot and thus be persuaded to go see
the film. This technique of using a question in the
poster is also effective since it’s likely the
audience will then think about the film in depth
and what they are meant to reflect upon.

8. Picture not edited or re-touched as seen by the
blemish
Audience would not be able to realise it’s Daniel
Radcliff, therefore not aware of the ‘celebrity
appeal’
Text is not lined up properly; looks amateur
No Strapline to indicate what the film is about
which may confuse audiences who may have
never heard of it
No billing box, which for legal reasons MUST be
included to credit
producers/writers/composers/production
companies etc.
Colour scheme of the poster only uses two
colours: black & white. This makes the poster look
unappealing, bland and will not catch the eye of
audiences.

9. Here, Daniel Radcliffe’s name is included, and because it
stands out against the plain background audiences will quickly
see the film features him and will be persuaded to watch since
he is famous and a good actor.
Photo very well edited:
the grading reflects the
mood, the colours are
poignant and every detail
is sharp and attention
grabbing.
The direct eye contact to
the camera also works
well since it makes
audience feel like they are
part of the story.
Unlike the previous ‘Woman in Black’ poster, this one
Even though the Strapline is small here, and text
is more specific about when the film is coming out
not aligned it works well since it is placed over a
instead of just ‘In Cinemas soon’. This is more
special effects faded silhouette of a Ghost. This
effective, since audiences will remember the actual
combination clearly shows audiences the film is a
date and thus be inclined to watch the film even more.
horror/thriller and will be scary.

10. After having analysed these various film posters, I have concluded I will need to
include various vital attributes in my own film poster. This includes:
 A bold, eye catching film title in a grunge font (to set the tone of horror) NB Fonts
available from www.dafont.com
A central image (After analysing these posters, I have concluded it is best to use a
photo of the main actress/actor as it would appeal more to audiences
 Billing box for legal reasons
 Strapline so audiences can get a sense of what the film will be about/ what might
happen
 Film rating (This would be appropriate considering the film genre is a horror)
Maybe ‘In cinemas soon’ or ‘Coming soon’ line. Additionally I could even add star
ratings/review to persuade audiences film will be good