2. Reasons for Selecting Dabur
⢠Dabur is a company that has transformed
itself from a staid and unresponsive
company to a company which is
aggressive and innovative
⢠A lot of new initiatives in the fields of
exports and acquisitions.
3. HISTORY
⢠Started in 1884 by Dr. V.C. Burman
⢠âDaktar Burmanâ
⢠Since 1930, the company operated under
the name Dabur (S K Burman) Pvt. Ltd.
⢠Dabur India Limited was formed by way of
amalgamation in Oct.'86
⢠Dabur Pharmaceuticals a separate entity
in 2003
4. PROFILE
⢠2005 Sales:1269 Crores
⢠Employees: 1870
⢠Major Industry: PERSONAL CARE & HEALTH
CARE,FOODS
⢠Leading Brands: Dabur Amla, Dabur
Chyawanaprash, Vatika, Hajmola, Lal Dant
Manjan, Pudin Hara and the Real range of fruit
juices.
⢠Positioning âUnique
⢠COMPETITORS: COLGATE-PALMOLIVE,GILLETTE,HLL,
MARICO,PONDâS,P & G, RECKITT BENCKISER
5. NEW INITIATIVES AND FUTURE
PLANS
⢠Re-structure sales and distribution
- savings of 10-12 crores annually
ď§ Pharma separated from FMCG
ď§ Separate CHD
ď§ Exports- thrust area
ď§ War chest of Rs. 200 crores for
acquisitions
ď§ Acquisition of Balsara
6. PROMISEing Acquisition
⢠Dabur India acquired the entire promoter
stake in three Balsara companies â 99.4%
in Balsara Hygiene Products; 100% in
Balsara Home Products and 97.9% in
Besta Cosmetics.
⢠It was an all cash deal of Rs1.43bn
(US$33mn).
⢠The companies would originally operate
as subsidiaries of Dabur India.
7. ⢠Rationale for deal
ď§ Strengthens Daburâs position in oral
care
ď§ Adds a new avenues of growth :
Household care
ď§ Enables Dabur to expand regional
presence
ď§ Economies of scale from combined
business