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A mashup of the hottest execs and hottest startups in a
sharing and opportunities connect forum
Date: 19th September (Venue- TBC)
www.thestartupmashup.com
Powered By
Startup Mashup Format
Selected few funded and the
hottest start-ups:-
Minimum Series A funded.
Selected pool- invite only
The hottest referred talent
across Backend, Frontend, UX,
Data Science, Product Mgmt,
Testing.
In One single day
Winners get Dream
job & 2x their CTC
Audience Insights
Premium execs
(200-300, total reach about 15k ) between 1-8 yrs experience
• IIT /DCE/NIT /IIM/DTU/NIT / Top tier engineering and
mgmt. colleges /highly referred candidates only – the
best brains in IT and Management
• All candidates will be compulsory referred candidates
only to maintain quality
Talent that can grow your company by 2x
The Big Prize- 2x dream job price
To make this a dream job, additional benefits will come in from companies like
Uber (office rides) , Goqii (fitness partner) and Groupon (Gifts partners) *
Selected candidates will instantly be rewarded through instant jobs :
• CTC < 10 LPA 2x of
current CTC
• CTC = 10 – 20 LPA 1.5x of
current CTC
• CTC > 20 LPA ESOPs/Joining
Bonus
* Names used only for showcase purposes Actual companies may be different. Also this is a tentative offering and
will depend upon final confirmation
Only for the
top 5 winners
in each
category. Rest
candidates
can be made
instant offers
basis
negotiations
there itself.
Re-design something that is live
right now to increase user
engagement.
Build a recommendation or rating
algorithm for a real business
Design wireframes & user flows
for a new product idea
Test something which is either a
current scenario or something that
Is in development stage
Engineer something that is either a
current problem or something we
want to plan building
Develop a mobile app on
Android,ios or windows for a
current product
Mentored by specialists, startup Sr. execs and industry mentors
The Challenges
 At least 10 jobs in the following category
1. UX
2. Web Development
3. Data Science
4. Product Management
5. Mobile app development
6. Testing
 Commitment to give job Offers on the spot to candidates as per
the model in slide number 4.
 8.33% on all hiring through the event. Other t&Cs as per
MyRefers contract.
What do Startups need to commit?
Time Session Details
9 am- 9:30 am Welcome Lalit Bhagia, CEO Myrefers
9:30am – 10:00m Startup Panel A 5 min pitch from all startup CEOs on why
you should work for them in UX/Data
Science/Tech /growth hack
10:00- 10:15 am The Briefing Format presentation
10:30 am onwards The start 15 mins of inspiration/mentoring and
challenge briefing, followed by handover of
material for each session along with
introducing startup mentors /judges
Till 3:30 pm Depending upon the challenge
3:30 pm onwards Results, awards and interviews Instant Offers from startups CEOs, HR, key
decision makers
Event Agenda
What will Startups get from the
event?
• Access to the most premium talent in the industry ie referred with
great pedigree
• Instant hires for the most difficult to find profiles
• Showcase your brand among the bestest alumni networks.
• We may choose one of your challenges to run the event challenges
Partnership Opportunities
Title Sponsor Gold Sponsor Participating Partner
 Branding all over
 Products will be used for
running the fear factor
hackathons
 Judges and mentors from the
title sponsor
 Press Coverage
 Employer
branding(testimonials &
videos)
 One Hackathon sponsor
 Your fear factor level case will
be used for running the
hackathon- you find a real
solution (our event board will
need to approve or suggest
changes if needed)
 All benefits of a participating
partner
 Branding all over
 Employer
branding(testimonials &
videos)
 Access to hottest talent
 Audience marketing and
attendance
 Press coverage
Rs. 10 lakhs + 8.33% on every
hiring
Rs. 2.5 lakhs +8.33% on every
hiring
8.33% on every hiring
Base partnership plan for start-ups
The Marketing Plan
Brand Building
• Marketing of all brand assets across
all social media challenges
• Paid media across fb. Linkedin,
myrefers and other platforms
• #Viralstuff
• Startup culture stories in a leading
tech magazine
• Print and TV (tentative)
Venue
• At venue branding
• Sponsor challenges
• Certificates and rewards
• Startup booths
• Marketing Material
Post event
• Coverage in leading tech magazine
• TV & Print coverage (tentative)
• Massive PR across online and print
media
• Revolving trophy
Previous Mashup
Highlights
Event agenda- TentativePrevious Mashups Statistics:
• 24 Jobs Closed
• Highest package offered - 26 LPA
• Total Attendance - 159
Delhi Mashup at IIT Delhi
• 11 Jobs Closed
• Highest package offered - 24 LPA
• Total Attendance - 93
Mobikwik Mashup
• 6 Jobs Closed
• Highest package offered - 15LPA
• Total Attendance – 52
Oxigen Mashup
• 10 Jobs Closed
• Highest package offered - 25 LPA
• Total Attendance - 80
Cardekho Mashup
• 9 Jobs Closed
• Highest package offered - 19 LPA
• Total Attendance - 78
Askme Mashup
• 9 Jobs Closed
• Highest package offered - 20 LPA
• Total Attendance - 72
PayU Mashup
I never thought I would get the opportunity
to participate in something similar to
The Startup Mashup. The Hackathon was a
very good opportunity for me to show my
skills by building something from scratch.
The best thing was that the event delivered
what it promised. I think many people
including me got good jobs. This event
provided ample opportunities to candidates
as well as good startup companies.
I was really not prepared to go and attend
the event because I thought I may not be
able to compete with such a crowd. But at
last Listen to heart and not even got the best
mobile developer award but also got dream
offer job from PayU.
Had great experience at ''The Startup
Mashup'' It was amazing to see young
and enthusiastic talent competing
amongst themselves to show best of
their skills.
The unique format got us to meet some
super cool talent which we don’t find
anywhere .Either on job boards or through
the consultants. We hired Product
Managers, Web Developers, UX, UI and
Mobile Developers .
The Startup Mashup event's setting was
different and the whole idea of exciting
passive candidates by posing talk business
problems in front of them was lucrative
enough for us to join in.
Participants Employers
Testimonials
Mashup at IIT Delhi in March 2015 was
super successful
Event agenda- Tentative
Time Session Details
9 am- 9:15 am Welcome Lalit Bhagia, CEO Myrefers
9:15:9:45 am Keynote Nasscom / IIT Alumni
9:45am – 10:45am Startup Panel- The Cambarian
explosion
Startup CEOs on how they changed the
game thru UX/Data Science/Tech /growth
hack
11:00- 11:15 am Workshops Format presentation by Lalit , CEO
Myrefers
11:30 am onwards Sharing and solving challenges. Five
breakouts
- Data Science
- Technology
- Product Management
- Growth Hacking
- UX
15-30 mins of sharing and 15 min
challenge briefing, followed by handover
of material for each session along with
introducing Sr. Startup Execs as mentors
/experts and judges
3:30 pm onwards Results, awards and interviews Announcing of winners and Instant jobs
offers from startups CEOs, HR, key
decision makers
The Startup Mashup: Reach and
Effectiveness
Medium Reach
1. Organic Media 3.5 Lacs
2. Financial Express Newspaper 4.5 Lacs
3. Indian Express Newspaper 18 Lacs
4. Financial Express.com 4.5 Lacs
5. The Startup Mashup Website 0.17 Lacs
6. Tweetathon 2.5 Lacs
Total 33.70 Lacs
• Out of the 159 people who attended the event.
• There were 24 people who got hired (1 out of 5 candidates).
Event agenda- Tentative
Time Session Details
9 am- 9:15 am Welcome Lalit Bhagia, CEO Myrefers
9:15:9:45 am Keynote Nasscom / IIT Alumni
9:45am – 10:45am Startup Panel- The Cambarian
explosion
Startup CEOs on how they changed the
game thru UX/Data Science/Tech /growth
hack
11:00- 11:15 am Workshops Format presentation by Lalit , CEO
Myrefers
11:30 am onwards Sharing and solving challenges. Five
breakouts
- Data Science
- Technology
- Product Management
- Growth Hacking
- UX
15-30 mins of sharing and 15 min
challenge briefing, followed by handover
of material for each session along with
introducing Sr. Startup Execs as mentors
/experts and judges
3:30 pm onwards Results, awards and interviews Announcing of winners and Instant jobs
offers from startups CEOs, HR, key
decision makers
Print Coverage for IIT-D:
A cross media strategy including newspaper ads, magazine articles, newspaper articles ,
online advertisements and social media engagement was carried out for the event
3.8+ million impressions of the event.
The Startup Mashup covered in
Financial Express (Pg2) on 24th and
27th March
Financial Express coverage Mar 23 &
Indian Express Coverage on Mar 25.
Financial Express Covering: The
Startup Mashup on Mar 23
Contact Us:
For more information, reach out on the below coordinates:
• Yash Saxena - +91-8800446343
•Akshat Goel - +91-9818779066

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Pitch deck for the startup mashup

  • 1. A mashup of the hottest execs and hottest startups in a sharing and opportunities connect forum Date: 19th September (Venue- TBC) www.thestartupmashup.com Powered By
  • 2. Startup Mashup Format Selected few funded and the hottest start-ups:- Minimum Series A funded. Selected pool- invite only The hottest referred talent across Backend, Frontend, UX, Data Science, Product Mgmt, Testing. In One single day Winners get Dream job & 2x their CTC
  • 3. Audience Insights Premium execs (200-300, total reach about 15k ) between 1-8 yrs experience • IIT /DCE/NIT /IIM/DTU/NIT / Top tier engineering and mgmt. colleges /highly referred candidates only – the best brains in IT and Management • All candidates will be compulsory referred candidates only to maintain quality Talent that can grow your company by 2x
  • 4. The Big Prize- 2x dream job price To make this a dream job, additional benefits will come in from companies like Uber (office rides) , Goqii (fitness partner) and Groupon (Gifts partners) * Selected candidates will instantly be rewarded through instant jobs : • CTC < 10 LPA 2x of current CTC • CTC = 10 – 20 LPA 1.5x of current CTC • CTC > 20 LPA ESOPs/Joining Bonus * Names used only for showcase purposes Actual companies may be different. Also this is a tentative offering and will depend upon final confirmation Only for the top 5 winners in each category. Rest candidates can be made instant offers basis negotiations there itself.
  • 5. Re-design something that is live right now to increase user engagement. Build a recommendation or rating algorithm for a real business Design wireframes & user flows for a new product idea Test something which is either a current scenario or something that Is in development stage Engineer something that is either a current problem or something we want to plan building Develop a mobile app on Android,ios or windows for a current product Mentored by specialists, startup Sr. execs and industry mentors The Challenges
  • 6.  At least 10 jobs in the following category 1. UX 2. Web Development 3. Data Science 4. Product Management 5. Mobile app development 6. Testing  Commitment to give job Offers on the spot to candidates as per the model in slide number 4.  8.33% on all hiring through the event. Other t&Cs as per MyRefers contract. What do Startups need to commit?
  • 7. Time Session Details 9 am- 9:30 am Welcome Lalit Bhagia, CEO Myrefers 9:30am – 10:00m Startup Panel A 5 min pitch from all startup CEOs on why you should work for them in UX/Data Science/Tech /growth hack 10:00- 10:15 am The Briefing Format presentation 10:30 am onwards The start 15 mins of inspiration/mentoring and challenge briefing, followed by handover of material for each session along with introducing startup mentors /judges Till 3:30 pm Depending upon the challenge 3:30 pm onwards Results, awards and interviews Instant Offers from startups CEOs, HR, key decision makers Event Agenda
  • 8. What will Startups get from the event? • Access to the most premium talent in the industry ie referred with great pedigree • Instant hires for the most difficult to find profiles • Showcase your brand among the bestest alumni networks. • We may choose one of your challenges to run the event challenges
  • 9. Partnership Opportunities Title Sponsor Gold Sponsor Participating Partner  Branding all over  Products will be used for running the fear factor hackathons  Judges and mentors from the title sponsor  Press Coverage  Employer branding(testimonials & videos)  One Hackathon sponsor  Your fear factor level case will be used for running the hackathon- you find a real solution (our event board will need to approve or suggest changes if needed)  All benefits of a participating partner  Branding all over  Employer branding(testimonials & videos)  Access to hottest talent  Audience marketing and attendance  Press coverage Rs. 10 lakhs + 8.33% on every hiring Rs. 2.5 lakhs +8.33% on every hiring 8.33% on every hiring Base partnership plan for start-ups
  • 10. The Marketing Plan Brand Building • Marketing of all brand assets across all social media challenges • Paid media across fb. Linkedin, myrefers and other platforms • #Viralstuff • Startup culture stories in a leading tech magazine • Print and TV (tentative) Venue • At venue branding • Sponsor challenges • Certificates and rewards • Startup booths • Marketing Material Post event • Coverage in leading tech magazine • TV & Print coverage (tentative) • Massive PR across online and print media • Revolving trophy
  • 12. Event agenda- TentativePrevious Mashups Statistics: • 24 Jobs Closed • Highest package offered - 26 LPA • Total Attendance - 159 Delhi Mashup at IIT Delhi • 11 Jobs Closed • Highest package offered - 24 LPA • Total Attendance - 93 Mobikwik Mashup • 6 Jobs Closed • Highest package offered - 15LPA • Total Attendance – 52 Oxigen Mashup • 10 Jobs Closed • Highest package offered - 25 LPA • Total Attendance - 80 Cardekho Mashup • 9 Jobs Closed • Highest package offered - 19 LPA • Total Attendance - 78 Askme Mashup • 9 Jobs Closed • Highest package offered - 20 LPA • Total Attendance - 72 PayU Mashup
  • 13. I never thought I would get the opportunity to participate in something similar to The Startup Mashup. The Hackathon was a very good opportunity for me to show my skills by building something from scratch. The best thing was that the event delivered what it promised. I think many people including me got good jobs. This event provided ample opportunities to candidates as well as good startup companies. I was really not prepared to go and attend the event because I thought I may not be able to compete with such a crowd. But at last Listen to heart and not even got the best mobile developer award but also got dream offer job from PayU. Had great experience at ''The Startup Mashup'' It was amazing to see young and enthusiastic talent competing amongst themselves to show best of their skills. The unique format got us to meet some super cool talent which we don’t find anywhere .Either on job boards or through the consultants. We hired Product Managers, Web Developers, UX, UI and Mobile Developers . The Startup Mashup event's setting was different and the whole idea of exciting passive candidates by posing talk business problems in front of them was lucrative enough for us to join in. Participants Employers Testimonials
  • 14. Mashup at IIT Delhi in March 2015 was super successful
  • 15. Event agenda- Tentative Time Session Details 9 am- 9:15 am Welcome Lalit Bhagia, CEO Myrefers 9:15:9:45 am Keynote Nasscom / IIT Alumni 9:45am – 10:45am Startup Panel- The Cambarian explosion Startup CEOs on how they changed the game thru UX/Data Science/Tech /growth hack 11:00- 11:15 am Workshops Format presentation by Lalit , CEO Myrefers 11:30 am onwards Sharing and solving challenges. Five breakouts - Data Science - Technology - Product Management - Growth Hacking - UX 15-30 mins of sharing and 15 min challenge briefing, followed by handover of material for each session along with introducing Sr. Startup Execs as mentors /experts and judges 3:30 pm onwards Results, awards and interviews Announcing of winners and Instant jobs offers from startups CEOs, HR, key decision makers The Startup Mashup: Reach and Effectiveness Medium Reach 1. Organic Media 3.5 Lacs 2. Financial Express Newspaper 4.5 Lacs 3. Indian Express Newspaper 18 Lacs 4. Financial Express.com 4.5 Lacs 5. The Startup Mashup Website 0.17 Lacs 6. Tweetathon 2.5 Lacs Total 33.70 Lacs • Out of the 159 people who attended the event. • There were 24 people who got hired (1 out of 5 candidates).
  • 16. Event agenda- Tentative Time Session Details 9 am- 9:15 am Welcome Lalit Bhagia, CEO Myrefers 9:15:9:45 am Keynote Nasscom / IIT Alumni 9:45am – 10:45am Startup Panel- The Cambarian explosion Startup CEOs on how they changed the game thru UX/Data Science/Tech /growth hack 11:00- 11:15 am Workshops Format presentation by Lalit , CEO Myrefers 11:30 am onwards Sharing and solving challenges. Five breakouts - Data Science - Technology - Product Management - Growth Hacking - UX 15-30 mins of sharing and 15 min challenge briefing, followed by handover of material for each session along with introducing Sr. Startup Execs as mentors /experts and judges 3:30 pm onwards Results, awards and interviews Announcing of winners and Instant jobs offers from startups CEOs, HR, key decision makers Print Coverage for IIT-D: A cross media strategy including newspaper ads, magazine articles, newspaper articles , online advertisements and social media engagement was carried out for the event 3.8+ million impressions of the event. The Startup Mashup covered in Financial Express (Pg2) on 24th and 27th March Financial Express coverage Mar 23 & Indian Express Coverage on Mar 25. Financial Express Covering: The Startup Mashup on Mar 23
  • 17. Contact Us: For more information, reach out on the below coordinates: • Yash Saxena - +91-8800446343 •Akshat Goel - +91-9818779066