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Gridle
We Frame Digital Experiences, Design
Interfaces and Build Solutions for
Financial Enterprises.
yash@gridle.io
About
Your partners, we are!
250+ clients, 30,000+ users
A CNBC TV18 Young Turk
ISO 27001 & ISO 9001 Certified
Half a Decade of excellence
yash@gridle.io
Our Offerings
Ui/Ux research & designing including
onboarding, engagement and gamification
modules.
On/off site development and deployment
of solutions with agile approach.
Consultancy around architecture, solution
planning, Machine Learning, and Natural
Language Processing.
yash@gridle.io
Our Services
About UX Audit
The activity of using methods, skills and tools to
understand user engagement with a website is
called a UX Audit.
Even in case this was done at the time of website
development, it could not have included future
traffic behaviour or change in design trends and
optimisation techniques.
Per this article on Forbes, every dollar invested in
improving UX has multifold returns. Good design is
just good business.
Why perform a Ux Audit?
yash@gridle.io
Services -> Design -> Ux Audit
What should you expect?
yash@gridle.io
Significant reduction in Usability problems,
Find-ability issues, Inefficiencies and
Bottlenecks. 
Streamlined user journeys resulting into better
engagement and achievement of user
objectives.
An increase in the user activity on your website
which translates into more leads/purchases
and business success.
If the recommendations are implemented,
Deliverables
yash@gridle.io
Usability Testing
Session Log Review
Tree Testing
Form Analysis
Check out Analysis
Search log Analysis
Heat Map analysis
Scroll Map Analysis
Funnel Analysis
Information Heirarchy
Empathy Map Canvas
User Centric Design Canvas
Here's the set of activities that we will perform:
After performing the above activities, a detailed report with analysis
and recommendations will be shared with you.
Requirements
yash@gridle.io
Website URL
30 mins discussion on intended User
Goals
30 mins discussion on User Personas
Site Analytics access for past 6 months
with version history (Google Analytics
preferred)
Special URLs (Landing pages for
marketing campaigns)
If secure site, demo login credentials with
requisite data entry.
Access to any previous reports if
generated.
Brand Guidelines.
Access to tools used for Heatmap, scroll
and funnel analysis.
Access to tools with user session video
recordings.
Current Stats.
For accurate recommendations, following things are required:
Estimated Effort
yash@gridle.io
UX Audit of a Typical static and informative
website takes up 24-36 Man hours depending
upon the sector, size and goals.
First 8 hours are invested into researching the
industry, competitors and into building Empathy
Maps & User Centric Design Canvas. The next 6-12
hours are spent into reviewing information
hierarchy, funnel, heat and scroll maps.
The next 8 hours into Usability, Tree, Form and
Check out Analysis. The last 4 hours into building
recommendations and report.
Thanks; but that's
not all we do!
That's it for the UX Audit. If you are interested to
know more, check out the slides below!
yash@gridle.io
We've built over 23+ Products
Enterprise
Mobility
Work-bench
software for
enterprises
Secure
Enteprise grade
chat client
Contract Life-
Cycle
Management
E-commerce
Marketplaces
Cataloging
solutions
Laundry
Application
Carrer
Guidance
Application
Scheduling
System for
academic
planning
LMS for
Institutes
Marketplace for
auto-parts
dealers
ERP for Car
Detailing
Demand
Aggregation for
infra industry
Intelligence for
location and
cuisine
offerings for
Hospitality
company
CRM
customisation &
Integrations
ERP
customisation &
Integrations
Consumer
Technology
SaaS
Applications
AI &
Machine Learning
Other
Solutions
yash@gridle.io
Our Solutions
Manage tasks, files, chats
and audio-video calls within
teams, around projects and
on-the-go.
Collaboration Suite
Authoring, Red-lining and
Execution of contracts; all
in one place.
Contract Management
Create Custom and
Personalised learning
environments for your
employees.
Learning Management
Gridle offers Collaborative Products and Customised Solutions for Enterprises. They
Integrate with your Workflow and tools/platform that you use and consequently
offer Visibility and Analytics into the performance of your organisation.
Gridle Collaboration Suite
All forms of communication possible on
the internet today in one cloud based
environment.
Create a plan to accomplish projects, an
environment to have conversations and a
shared area for managing priorities.
Integrate with existing solutions, reduce
dependency on internal emails and
increase Productivity by 11-13%.
yash@gridle.io
Our Solutions
"With Gridle, we could not just manage.
We could do our management faster."
Mr. Ritam Bhatnagar, Director,
India Film Project
Gridle Contract Mgmt.
Authoring, Red-lining and Execution of
contracts along with capturing of metadata.
Template and Clause Library make it
quicker to create contracts. Integration with
Vendor Portal or Procurement Suite reduce
repetitive tasks.
Manage the Life-cycle post execution of
contract. Bring in higher Transparency,
Efficiency and Accountability.
yash@gridle.io
Our Solutions
"Managing contracts just got 10x easier.
Analytics are eye-openers ."
Mr. Sujit Doshi, Director,
Doshion Ltd.
Gridle Learning Mgmt.
Create Custom and Personalised learning
environments for your employees with
simple, robust, integrated and secure
platform.
Conduct Tests, offer Assignments or build
Video Tutorials to make sure your
employees are always on top of their game.
Onboard new employees and analyse their
progress with Analytics.
yash@gridle.io
Our Solutions
"Gridle LMS makes it really easy for us to
identify and fill knowledge and skill gaps."
Mr. Ashwin Joshi, Sr. VP,
CIIE Initiatives.
Our Services
We Strategise, Ideate and Plan solutions
that help businesses bring value to market
and run more efficiently.
Once we arrive at a scope, we Design, Build
and Test those solutions for reliability and
robustness.
Post the test, we Release, Measure and
Repeat the process until the solution is
optimised.
yash@gridle.io
Our Belief
Choosing a Technology Partner
should be an Infrequent business
decision.
Because, Technology is a Commodity; we
believe experience and approach of
building solutions that Leverage Data
under layer of Consumer Centric Designs
are Premium.
yash@gridle.io
Our Services
Our Expertise
yash@gridle.io
Our Services
Mobile Web Back-end Database Infrastructure
Some Cases
Here's a look at the kind of work we
did with some of our customers.
We've helped MNCs create impact
quicker, SMEs identify new channels for
value delivery and Startups work frugally
to achieve quicker Go-to-market.
In all the following cases, we've played the
role of an anchor managing and
communicating with multiple stakeholders.
yash@gridle.io
Our Services
Digital Lending for
Worked with Mckinsey to create a
solution for digitising the consumer
and SME lending process.
Reduced the minimum 15 day lending
process to minimum 10 mins.
Built Loan Origination System, Credit
Engine and Loan Management
System for SMEs.
Case 1: Fin-Tech
Click here to see the Product.
yash@gridle.io
Open Banking for
Connecting Banks and HNIs on one
single platform.
Matching Corporate and
Institutional Depositors with Banks
through an online platform.
Deep integrations with Custodian
Bank and RestFul API integration
with Partner banks.
Case 2: Fin-Tech
Click here to see the Demo.
yash@gridle.io
Deals Platform for
Building an ecosystem for Startups and
Investors to connect for early stage
equity financing.
Complete work-flow from application,
vetting, introductions to term-sheet,
negotiations and closure.
Post-investment progress tracking and
report generation.
Case 3: Fin-Tech
Click here to see the Product.
yash@gridle.io
Robo-Advisor for
Designing efficient algorithms and
scalable system architecture for millions
of input possibilities.
Building a world-class interface to work
as a user acquisition channel for 13+
financial products.
Securely storing and parsing data to the
Lead Management System.
Case 4: Fin-Tech
Click here to see the Product.
yash@gridle.io
Partner Mgmt. Sys for
Onboarding, rules, rights and
information management for partners
of Profectus Capital.
Learning Management System for
partners to stay up-to-date with
updates.
Complete visibility into performance
and analytics on various metrics.
Case 5: Fin-Tech
Product Not available online.
yash@gridle.io
Why customers come back!
Our Robust Process
We follow lean method of
development bringing agility
to the process. 
This secures ability to adapt
quickly to the evolving needs
of the market and our
customers.
Ruthlessly pragmatic
approach to market.
yash@gridle.io
Workflow
Introduction
You are here!
Discovery, research
and understanding
Building the Product
Define model or
engagement
Project/Product Plan
preparation
Maintenance and
moving to the next
big thing!
Through intro-call
or meetings
Share and consume
Knowledge Transfer
Collaborate over
possible modes
In conjunction with
your deliverables
Go-To-Market
and iterate
yash@gridle.io
Business is about people
We believe,
Yash, a Mechanical Engineer,
worked as an Investment
Banker for half-a-decade.
He looks after partnerships,
finance and over-all strategy
for Gridle.
Yash Shah | Chief Executive
Anupama, a Computer
Science major, previously
owned a web- design studio.
A full-stack engineer by skill,
she looks after the Tech. team
and focuses on R&D at Gridle.
Anupama P. | Chief of Tech.
Abhishek, a Design graduate
from CEPT worked as Product
Design head at Transpose.
He looks after the Design
Research Studio and product
strategy at Gridle.
Abhishek D. | Chief of Design
The founders have known each other and worked together on school,
college and live projects. Honestly, they don’t even think of Gridle as
work; it’s just a way of life.
Our Advisory
Our team is supported by
Rohit is a multi-faceted
technology leader having
worked both as a CIO and
head of strategy for
outsourcing firms.
Rohit Kilam
CIO, Aditya Birla Finance
Gaurav is one of the top30
Fintech influencers in India.
He has worked with Financial
services firms across Asia
Pacific for over 20 years.
Gaurav Zutshi
CDO, Aditya Birla Capital
Ex Co-founder and Head of
Analytics at Marketelligent;
acquired by Brillio.
Experienced analytics leader
with global experience.
Anunay Gupta
Head of Analytics, HSBC
Our Advisory board members are industry veterans and have been in the
financial services & technology space for over 20 years. It is with their
support, mentorship and long-sightedness that we thrive.
Let's build something
Meaningful
What's your idea? Write to us at contact@gridle.io
or Skype @gridle.io
yash@gridle.io

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User Experience Audit by Gridle

  • 1. Gridle We Frame Digital Experiences, Design Interfaces and Build Solutions for Financial Enterprises. yash@gridle.io
  • 2. About Your partners, we are! 250+ clients, 30,000+ users A CNBC TV18 Young Turk ISO 27001 & ISO 9001 Certified Half a Decade of excellence yash@gridle.io
  • 3. Our Offerings Ui/Ux research & designing including onboarding, engagement and gamification modules. On/off site development and deployment of solutions with agile approach. Consultancy around architecture, solution planning, Machine Learning, and Natural Language Processing. yash@gridle.io Our Services
  • 4. About UX Audit The activity of using methods, skills and tools to understand user engagement with a website is called a UX Audit. Even in case this was done at the time of website development, it could not have included future traffic behaviour or change in design trends and optimisation techniques. Per this article on Forbes, every dollar invested in improving UX has multifold returns. Good design is just good business. Why perform a Ux Audit? yash@gridle.io Services -> Design -> Ux Audit
  • 5. What should you expect? yash@gridle.io Significant reduction in Usability problems, Find-ability issues, Inefficiencies and Bottlenecks.  Streamlined user journeys resulting into better engagement and achievement of user objectives. An increase in the user activity on your website which translates into more leads/purchases and business success. If the recommendations are implemented,
  • 6. Deliverables yash@gridle.io Usability Testing Session Log Review Tree Testing Form Analysis Check out Analysis Search log Analysis Heat Map analysis Scroll Map Analysis Funnel Analysis Information Heirarchy Empathy Map Canvas User Centric Design Canvas Here's the set of activities that we will perform: After performing the above activities, a detailed report with analysis and recommendations will be shared with you.
  • 7. Requirements yash@gridle.io Website URL 30 mins discussion on intended User Goals 30 mins discussion on User Personas Site Analytics access for past 6 months with version history (Google Analytics preferred) Special URLs (Landing pages for marketing campaigns) If secure site, demo login credentials with requisite data entry. Access to any previous reports if generated. Brand Guidelines. Access to tools used for Heatmap, scroll and funnel analysis. Access to tools with user session video recordings. Current Stats. For accurate recommendations, following things are required:
  • 8. Estimated Effort yash@gridle.io UX Audit of a Typical static and informative website takes up 24-36 Man hours depending upon the sector, size and goals. First 8 hours are invested into researching the industry, competitors and into building Empathy Maps & User Centric Design Canvas. The next 6-12 hours are spent into reviewing information hierarchy, funnel, heat and scroll maps. The next 8 hours into Usability, Tree, Form and Check out Analysis. The last 4 hours into building recommendations and report.
  • 9. Thanks; but that's not all we do! That's it for the UX Audit. If you are interested to know more, check out the slides below! yash@gridle.io
  • 10. We've built over 23+ Products Enterprise Mobility Work-bench software for enterprises Secure Enteprise grade chat client Contract Life- Cycle Management E-commerce Marketplaces Cataloging solutions Laundry Application Carrer Guidance Application Scheduling System for academic planning LMS for Institutes Marketplace for auto-parts dealers ERP for Car Detailing Demand Aggregation for infra industry Intelligence for location and cuisine offerings for Hospitality company CRM customisation & Integrations ERP customisation & Integrations Consumer Technology SaaS Applications AI & Machine Learning Other Solutions yash@gridle.io
  • 11. Our Solutions Manage tasks, files, chats and audio-video calls within teams, around projects and on-the-go. Collaboration Suite Authoring, Red-lining and Execution of contracts; all in one place. Contract Management Create Custom and Personalised learning environments for your employees. Learning Management Gridle offers Collaborative Products and Customised Solutions for Enterprises. They Integrate with your Workflow and tools/platform that you use and consequently offer Visibility and Analytics into the performance of your organisation.
  • 12. Gridle Collaboration Suite All forms of communication possible on the internet today in one cloud based environment. Create a plan to accomplish projects, an environment to have conversations and a shared area for managing priorities. Integrate with existing solutions, reduce dependency on internal emails and increase Productivity by 11-13%. yash@gridle.io Our Solutions "With Gridle, we could not just manage. We could do our management faster." Mr. Ritam Bhatnagar, Director, India Film Project
  • 13. Gridle Contract Mgmt. Authoring, Red-lining and Execution of contracts along with capturing of metadata. Template and Clause Library make it quicker to create contracts. Integration with Vendor Portal or Procurement Suite reduce repetitive tasks. Manage the Life-cycle post execution of contract. Bring in higher Transparency, Efficiency and Accountability. yash@gridle.io Our Solutions "Managing contracts just got 10x easier. Analytics are eye-openers ." Mr. Sujit Doshi, Director, Doshion Ltd.
  • 14. Gridle Learning Mgmt. Create Custom and Personalised learning environments for your employees with simple, robust, integrated and secure platform. Conduct Tests, offer Assignments or build Video Tutorials to make sure your employees are always on top of their game. Onboard new employees and analyse their progress with Analytics. yash@gridle.io Our Solutions "Gridle LMS makes it really easy for us to identify and fill knowledge and skill gaps." Mr. Ashwin Joshi, Sr. VP, CIIE Initiatives.
  • 15. Our Services We Strategise, Ideate and Plan solutions that help businesses bring value to market and run more efficiently. Once we arrive at a scope, we Design, Build and Test those solutions for reliability and robustness. Post the test, we Release, Measure and Repeat the process until the solution is optimised. yash@gridle.io
  • 16. Our Belief Choosing a Technology Partner should be an Infrequent business decision. Because, Technology is a Commodity; we believe experience and approach of building solutions that Leverage Data under layer of Consumer Centric Designs are Premium. yash@gridle.io Our Services
  • 17. Our Expertise yash@gridle.io Our Services Mobile Web Back-end Database Infrastructure
  • 18. Some Cases Here's a look at the kind of work we did with some of our customers. We've helped MNCs create impact quicker, SMEs identify new channels for value delivery and Startups work frugally to achieve quicker Go-to-market. In all the following cases, we've played the role of an anchor managing and communicating with multiple stakeholders. yash@gridle.io Our Services
  • 19. Digital Lending for Worked with Mckinsey to create a solution for digitising the consumer and SME lending process. Reduced the minimum 15 day lending process to minimum 10 mins. Built Loan Origination System, Credit Engine and Loan Management System for SMEs. Case 1: Fin-Tech Click here to see the Product. yash@gridle.io
  • 20. Open Banking for Connecting Banks and HNIs on one single platform. Matching Corporate and Institutional Depositors with Banks through an online platform. Deep integrations with Custodian Bank and RestFul API integration with Partner banks. Case 2: Fin-Tech Click here to see the Demo. yash@gridle.io
  • 21. Deals Platform for Building an ecosystem for Startups and Investors to connect for early stage equity financing. Complete work-flow from application, vetting, introductions to term-sheet, negotiations and closure. Post-investment progress tracking and report generation. Case 3: Fin-Tech Click here to see the Product. yash@gridle.io
  • 22. Robo-Advisor for Designing efficient algorithms and scalable system architecture for millions of input possibilities. Building a world-class interface to work as a user acquisition channel for 13+ financial products. Securely storing and parsing data to the Lead Management System. Case 4: Fin-Tech Click here to see the Product. yash@gridle.io
  • 23. Partner Mgmt. Sys for Onboarding, rules, rights and information management for partners of Profectus Capital. Learning Management System for partners to stay up-to-date with updates. Complete visibility into performance and analytics on various metrics. Case 5: Fin-Tech Product Not available online. yash@gridle.io
  • 24. Why customers come back! Our Robust Process We follow lean method of development bringing agility to the process.  This secures ability to adapt quickly to the evolving needs of the market and our customers. Ruthlessly pragmatic approach to market. yash@gridle.io
  • 25. Workflow Introduction You are here! Discovery, research and understanding Building the Product Define model or engagement Project/Product Plan preparation Maintenance and moving to the next big thing! Through intro-call or meetings Share and consume Knowledge Transfer Collaborate over possible modes In conjunction with your deliverables Go-To-Market and iterate yash@gridle.io
  • 26. Business is about people We believe, Yash, a Mechanical Engineer, worked as an Investment Banker for half-a-decade. He looks after partnerships, finance and over-all strategy for Gridle. Yash Shah | Chief Executive Anupama, a Computer Science major, previously owned a web- design studio. A full-stack engineer by skill, she looks after the Tech. team and focuses on R&D at Gridle. Anupama P. | Chief of Tech. Abhishek, a Design graduate from CEPT worked as Product Design head at Transpose. He looks after the Design Research Studio and product strategy at Gridle. Abhishek D. | Chief of Design The founders have known each other and worked together on school, college and live projects. Honestly, they don’t even think of Gridle as work; it’s just a way of life.
  • 27. Our Advisory Our team is supported by Rohit is a multi-faceted technology leader having worked both as a CIO and head of strategy for outsourcing firms. Rohit Kilam CIO, Aditya Birla Finance Gaurav is one of the top30 Fintech influencers in India. He has worked with Financial services firms across Asia Pacific for over 20 years. Gaurav Zutshi CDO, Aditya Birla Capital Ex Co-founder and Head of Analytics at Marketelligent; acquired by Brillio. Experienced analytics leader with global experience. Anunay Gupta Head of Analytics, HSBC Our Advisory board members are industry veterans and have been in the financial services & technology space for over 20 years. It is with their support, mentorship and long-sightedness that we thrive.
  • 28. Let's build something Meaningful What's your idea? Write to us at contact@gridle.io or Skype @gridle.io yash@gridle.io