Complete information about one of the biggest ukranian digital agency. Including positioning, aims, best practices and tools.

1. Agencycredentials
2014

2. Understanding Clients` Business Goals
Client-centric full-service digital agency, managing tasks of two types:
1. Focusing on brand: BRAND HEALTH & EQUITY
2. Focusing on sales: CPA
product value message media TA sales

3. 6 STEP
Checkpoint & guidelines for
Future strategy & tactics
1 STEP
Soc-dem research
4 STEP
Definition of the most valuable
(potential) consumer
2 STEP
Segmentation by
Consumption & potential
3 STEP
Comparison of consumption,
preferences & behavior
Understanding Consumers’ Needs
5 STEP
Consumer portrait creation

4. Delivering Insight Driven, Statistically Proven Solutions
Communication platform
Brand’s advantages TA’s needs

5. 1Cases to Solve

6. 9 months of leadership
Chernigivske
Social media communication strategy
Brand Health and Equity
Challenge
To develop digital-channel of communication with TA
comparable to classic channels as for reach
Solution
Content strategy «Proud of Ukraine» with unique
national content leads to good viral potential. Cost
effective context strategy.
Results
 №1 in Ukraine as for the number of fans *
 №1 in the category as for interaction *
 №1 in the category as for reach *
 400 000+ fans of the brand in Facebook
 Facebook Award
Brand’s page: Facebook
* May 2013 – February 2014
Year: 2013 - 2014

7. Moriamin Forte ®
Interactive promo-site
Brand Health and Equity
Challenge
To engage TA and inform them about new product of
absolutely new category in conditions of extremely small
budget
Solution
Interactive promo-site, illustrating 2 life scenarios: usual
life vs. active life of a woman, taking amino acids
Results
 In Ukraine a new pharmacological category was created
 Viral reach about 70%
Brand’s Case study on Youtube
Year: 2013

8. Fidobank
Buying strategy
CPA
Challenge
To attract $25 000 000 of deposits, into new bank with zero
awareness level
Solution
Finding relevant message for the most valued prospects.
CPC placement on high reach resources with low CTR.
Focus on CPA effectiveness
Results
 32 million USD on deposits - 28% over plan
 Brand awareness raised from 0% to 12% *
Brand’s Case study on Youtube
* Source: InMind
Year: 2013

9. 2Agency to Manage

10. Providing Services, 10 Years of Market Experience
Communication
planning
Media planning
& Buying
Strategic
planning
We create 360°-strategies,
based on results of own (CCS)
and industrial researches (TNS,
InMind, Arianna, Nielsen)
We realize communicational
strategies in all media, focusing
on digital
We plan placing in all media,
manage buying in the interests
of clients. We are RTB leader
in Ukraine
Digital creativity
& Production
Search engine
marketing
We engage users in brand
communities, realize
day-by-day communication in
social networks
We create communicational
platforms, work out ideas and
mechanics of audience and brand
interaction
We attract users of search
engines. Analyze and optimize
traffic. Models: CPA, CPL, CPO
Social media
marketing

11. Agency’s Strong Point
Strategic
planning
We create 360°-strategies,
based on results of own (CCS)
and industrial researches: TNS,
InMind, Arianna, Nielsen
AdPro specializes in creation and realization of 360°-
full media strategies with a focus on digital-channels.
As a part of communication group DENTSU AEGIS
NETWORK UKRAINE, we have full access to TNS,
Nielsen, InMind, Arianna and other researches.
Strategists’ team consists of 6 professionals with
experience of planning in all media.
In every department there is a professional with
strategic background.

12. Tools to Find out Insights
TNS MMI
brand health index and TA
research
Consumer Connection
System
Consumer preferences and media
research
Google Analytics
Web-site visitors’ behavior
analysis
InMind AdOpinion
web-site audience
research, tracking, audit,
surveys
Nielsen Arianna
Brands` internet activity
monitoring
AdverTrack
Internet activity
competitors` monitoring
Markdata
media channels audience
research, monitoring
Gemius
Website audience
research
CCS Planner
Cross-media reach
and ad recall planning

13. Big Data Approach
 Econometric modeling based on media,
brand and sales data
 Data bases managing
 Real Time Bidding
1
To accumulate
2
To analyze
3
To forecast
5
To adapt
4
To track

14. 3Structure to Serve

15. Agency’s Structure:
55 professionals, 7 departments, 3 functional Matrices
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix

16. Agency’s Structure:
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Nastya Baydachenko
11 years in management
and strategic planning

17. Agency’s Structure:
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Vitaliy Georgiev
11 years in management
and advertising

18. Agency’s Structure:
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Veronica Logvinovskaya
6 years in media planning
and buying

19. Agency’s Structure:
media
director
CEO
business development
director
media dept.
Mila Krutchenko
Strategic Director
6 years in marketing
and strategic planning
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix

20. Agency’s Structure:
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Alex Garmash
Performance Director
5 years in media
and strategic planning

21. Agency’s Structure:
media
director
CEO
business development
director
media dept.
Irina Timoshchenko
Client Service Director
6 years in advertising
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix

22. Agency’s Structure
media
director
CEO
business development
director
media dept.
Jana Gorbacheva
SMM & PR Director
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
8 years in PR
and social media marketing
innovative media
products matrix

23. Agency’s Structure
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Yuri Lence
Associate Creative Director
6 years in UX-UI development

24. Agency’s Structure
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Vitaly Kulko
Production Director
8 years in project
management

25. Agency’s Structure
media
director
CEO
business development
director
media dept.
Kateryna Pervukhina
Innovative Media Products
Lead
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
3 years in advertising
innovative media
products matrix

26. Agency’s Structure
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Anastacia Voitkevich
Head of interactive projects
4 years in advertising

27. Agency’s Structure
media
director
CEO
business development
director
media dept.
performance unit
strategy dept.
client service dept.
new business dept.
creative dept.
smm & pr dept. production dept.
interactive projects’
matrix
creative SMM
matrix
innovative media
products matrix
Yuri Lence
Associate Creative Director
6 years in UX-UI development

28. 42013 Review to Prove

29. New Business Wins in 2013

30. Clients 2013-2014

31. Awards in 2013
Moriamin
Interactive website
 Red apple gold
 KIAF gold
 KIAF silver
 Golden Hummer gold
 KAKADU bronze
 FWA SoD
 Golden Hummer short list
 ACD*UA short list
Fidobank
Deposit campaign
 EFFIE silver
DreamTrip
Promo site for Rich
 ACD*UA short list
 ADC*UA bronze
Viasat
Media Creative
 UMH Digital silver

32. AdPro’s Position in 2013
Revenue
100+ mio UAH
Effectiveness
effectiveness rating
Creativity
creativity rating
- №1
in rating of media
agencies as for
revenue1
- №2
in rating of
digital agencies as
for revenue2
- №2
in interim
creativity rating
of digital-agencies
in 2013/20144
- 14 awards on 10
festivals
Silver3
1 http://adcoalition.org.ua/ru/reitingi/2012/internet_media_billings_2012
2 http://adcoalition.org.ua/ru/reitingi/2012/digital_billings_2012
3 http://adcoalition.org.ua/ru/reitingi/2013/effie_digital
4 http://adcoalition.org.ua/ru/reitingi/2013/digital

33. 5Market Positions to Guarantee

34. Professional Unions and Industrial Activity
• AdPro is an actual member of the All-Ukrainian
Advertising Coalition since 2011 and CEO is a
member of the board of All-Ukrainian Advertising
Coalition since 2012
• Co-founder of Ukrainian Digital Agencies
Committee (UDAC)
• Member of INAU, initiator of Internet market value
estimation, member of Terminology Unification
Committee
Agency founded in 2004
Team – 55 professionals

35. DENTSU AEGIS NETWORK UKRAINE Positions
internet OOH radio
TV press

36. Reasons to Believe
1. AdPro is the Internet market leader in Ukraine concerning services, innovations, revenues, team
development
2. Stable reliable structure (part of Dentsu Aegis Network Ukraine) that s the Client signed in the
proposal
3. Full service in one Agency (media, creative, performance, analytics and modeling)
4. 10 years of market experience and constant growth
5. The most experienced market team(all media, creative and cross-media projects)

37. Bonuses for Agency’s Clients
Trainings
we teach
 Digital Day
 Intro to digital
 Advanced SMM, Context,
Banner Ad, CPA,
Applications,RTB
benefits
 Role of digital in Brand
Health building
 Digital-centric approach
 Cost-effective
TV+Internet planning
Reports
we inform
 Innovations – monthly
 Reports – monthly
 Daily tracking of
campaign dynamics
 Annual report with
recommendations
Reviews
we research
 MMO – quarterly
 Competitive analysis
 Category review
 TA review and analysis
Accounting
we manage
 Cross-media projects
 Non-standard projects
 Creative and production
for all media
 TV sponsorship

38. Network Experience
We have unique experience of working with BIG
network clients in digital.
What do we guarantee?
-Top-class media planning, strategy, service, and
creative products.
-Complete transparency (Double Click, Adriver,
DART Search, media audit)
-Quick reactions on all kinds of network requests
-Project management system and coordination of
digital-centric cross-media projects
-Adjustment of team according to client’s
requirements
Our network clients

39. Ready to start?
Vitaly Georgiev
Business Development Director
vitaliy.georgiev@adpro.ua
067 621 61 15
adpro.ua

40. Appendix
More Cases to Impress 6

41. Tuc | Yellow Side
360°-digital strategy
Brand Health and Equity
Challenge
Engage TA in interaction with the brand in usual for it digital
environment.
Solution
Complex cross-digital platform «Yellow Side», uniting brand
communities in social media, promo-site with activations and
branded mobile apps.
Results
12 000+ fans of brand in social media.
15 000+ participants of competitive activations.
3 000+ downloads of mobile apps.
Brand’s Case study on Youtube
Year: 2012

42. Rich | Dreamtrip
Interactive promo-site
Brand Health and Equity&CPA
Challenge
Maximize site’s WOM-promotion, build emotional connection
with the brand, travelling and freedom.
Solution
Interactive promo-site, enabling to create “DreamTrip” and get
a chance to realize it.
Results
5 700+ of participants.
67 000+ of web-site visitors.
Brand’s Case study on Youtube
Brand’s pages: Facebook
Year: 2013 - 2014

43. Bonjour
Social media communication platform
Brand Health and Equity
Challenge
Reach and engage young part of TA, inaccessible through TV.
Solution
Communication platform “You are worth delight”: personal
conversation on behalf of male celebrity.
Results
90% of fans of the brand on facebook page represent young
part of TA
Brand №1 in the category as for engagement
Brand №1 in the category as for virality
27 000+ fans in FB, 44 000 fans in VK
Brand’s pages: Facebook ВКонтакте
Year: 2011-2012

44. Sushiya
Social media strategy
Brand Health and Equity
Challenge
Position Syshiya as the most modern restaurant of Japanese cuisine.
Solution
Total presence of the brand in all popular social and geolocational
media, well-known among restaurant visitors. Instant on-line reaction
on users’ claims. Communication platform “Susiya: contemporary
Japan”, social application with bar-codes, promoting current actions in
restaurants.
Results
Brand №1 in the category as for the number of fans in social media
Brand №1 in the category as for the speed of reaction on claims
60% growth of positive tips number in Foursquare
Brand’s pages: Facebook ВКонтакте Foursquare
Year: 2013