Why some games have what we call "the k factor" while others don't? What makes users want to share some games. Design a narrative that entice users to socially engage with the game, improve the ease of sharing game acheivements and identify the best timing to ask users to connect, share and rate.

1. Getting more users to share and rate your game
VIRAL INSTALLS

2. • Open source company
• 100M Installs via 3,000 live games
• Free to Play Framework
DO MORETOGETHER

3. Discover SOOMLA in forum
Easy Virtual Economy + IAP
Saves time + on time delivery
Blogs about SOOMLA
Integrates in more games
Make It Rain - #1 Game
May 2014
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SOOMLA'SVIRAL LOOP

4. VIRAL LOOP IN GAMES
Why some games get shared more?

5. 3 KEYSTOVIRALITY
story timing ease

6. WAYS PEOPLE SHARE
rate facebook offline

7. DESIGNING FORVIRALITY
The infrastructure for success

8. SOPHISTICATED LOOK
PianoTiles -
91,673 raters
2048 -
98,241 raters

9. NEWS / EVENT

10. Get users
connected on
facebook
Get users
connected on
Game Center
Adjust sharing
request based
on user choice
EASE OF SHARING/RATING

11. GETTING USERSTO
CONNECT

12. SIMPLY ASK
• SellValue
• Every 5-10 sessions
• Up to 3 times per user

13. MAKE FBTHE EASIEST CHOICE
• Alternatives for connecting
• Users prefer comparable options
• FB must be the easiest

14. GIVE USERS AN INCENTIVE
• Good - offer free coins
• Better - offer immediate satisfaction
• Apple's new rules - incentivizing connection is ok

15. ASKINGTO SHARE/RATE

16. FOCUS ONVICTORIES
• Make sure you have a victory screen!
• Add share/rate

17. PATH OF LEAST RESISTANCE
• Game Center users - RATE
• Facebook users - SHARE
• Native FB is smoother
Web Dialog Native Dialog

18. NATIVE FITTO STORY
• Popping the question in the game
• Gifting in Candy Crush
• Multi-player / challenges

19. ADS AND SHARING

20. ADS IN APPS
• Ads aren't cool
• No one wants to go to a party that isn't cool
• Competes with sharing features

21. ADS IN APPS
story timing

22. 3 KEYSTOVIRALITY
story timing ease

23. blog.soom.la - 2,500+ subscribers
facebook - 10,000+ fans
twitter - 10,000+ followers