From Virtual Economy to Actual Revenue
•Als PPTX, PDF herunterladen•
1 gefällt mir•1,163 views
Using In-App Purchases in Mobile Games (research by www.soom.la) Tips for Virtual Economy Design + Case Study Tips for In-App Purchase Store Design + Case Study
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie From Virtual Economy to Actual Revenue
Ähnlich wie From Virtual Economy to Actual Revenue (20)
Mehr von Yaniv Nizan
Mehr von Yaniv Nizan (10)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
From Virtual Economy to Actual Revenue
- 1. FROM VIRTUAL ECONOMIES TO ACTUAL REVENUE Yaniv Nizan, Feb 13
- 2. Yaniv Nizan – Short Bio • Monetizing • Monetizing • Monetizing Videos blogs games • The Other • Advertising • In-App gaming Purchase EyeView INTENTclick SOOMLA
- 3. About SOOMLA • Established August 2012 • Backed by private investors including Oded Vardi • 100% month to month growth since launch • Over 1M end device installs • 5,000 Fans in Facebook
- 4. The SOOMLA Framework • Series of Open Source Projects • Mission: To allow indies to collaborate • Do it once do it well • Cross Platform
- 5. The SOOMLA Store Designer • In-App Purchase Store SDK • Creating seamless stores • Management Dashboard
- 6. SECTION 1 5 VIRTUAL ECONOMY MISTAKES
- 7. Mistake 0 – No Virtual Economy 91% of Revenue is in Selling Coins Users spend over 50% of the time in the store
- 8. Mistake 1 – Focusing on Selling Focus on Earning Game Soft Play Store • Increased User Engagement • Users will buy if they have coins
- 9. Mistake 2 – Balance = 0 • Give users some coins • Show them the Store before the game
- 10. Mistake 3 – Goods lasts forever • Rentable or consumable are Better • Opportunities for tweaking • Sell Everlasting items only for hard currency
- 11. Mistake 4 – Single Currency • Having 2 or 3 currencies gives more opportunity for tweaking • Allows some of the goods to be purchasable only with real money
- 12. Mistake 5 – Boring • Users should be exposed to new goods as they progress in the game • Complex Dependencies
- 13. Section 2 CLASH OF CLANS CASE STUDY
- 14. Clash of Clans • $500K / day • Record Breaking ARPU
- 15. 2 Games in One • Building a Clan • Accumulating wealth • Investing in buildings • Training Soldiers • Fighting • Deploying troops • Waiting to see the result
- 16. 2 Games in One • Building a Clan • Accumulating wealth Resource Management • Investing in buildings • Training Soldiers • Fighting Puzzle • Deploying troops • Waiting to see the result
- 17. Virtual Economy in Clash of Clans • Perfect balance • Time is always missing
- 18. Clash of Clans in the Model Tip Clash of Clans Focus on Earning Multiple ways to earn. Virtual goods impact earning Starting Balance > 0 YES Virtual goods don‟t last Soldiers are killed, buildings are destroyed Number of Currencies 2 Soft currencies, 1 Hard Interesting Store Each items have multiple levels. Complex unlocking rules
- 19. Section 3 5 Tips for Store Design
- 20. Tip 1 – Item attributes • Product Comparison • Reduced Complexity • Allow easy modification
- 21. Tip 2 – Meta and ROI Items • Items that are “no brainer” • Coin magnet • Double coins • Currency Limitations • Gold storage
- 22. Tip 3 – Double Verification • Verifying „soft‟ transactions • Reduces the mental difference • Get the player used to verifying • Make actual purchase easy
- 23. Tip 4 – Hard Items • Some items are only available for hard currency purchases
- 24. Tip 5 – Levels/Upgrades • Selling different levels of the same item • Shopping becomes an achievement • Keeps store fresh • Simplifies store
- 25. Section 4 CSR RACING CASE STUDY
- 26. CSR RACING • $12M / Month • Users spend more than 50% in Store
- 27. 2 Games in One • Building a Car Fleet • Accumulating wealth • Investing in Cars and Upgrading • Tuning Car • Racing • Shifting Gears • Waiting to see the result
- 28. 2 Games in One • Building a Car Fleet • Accumulating wealth Resource Management • Investing in Cars • Tuning Car • Racing Action / Puzzle • Shifting Gears • Waiting to see the result
- 29. Store
- 30. Stupid Simple • Virtual Goods • Cars (with levels) • Only 5 upgrades (with levels) • Infinite combinations • Everything is translated to 4 attributes
- 31. CSR Racing in the Model Tip CSR Racing Item Attributes Everything boils down to 4 attributes Meta and ROI Items No specific item but it‟s an ROI driven game Double Verification Yes Number of Currencies 1 Hard, 1 Soft Interesting Store Everything is in levels Infinite options
- 32. FACEBOOK.COM/THE.SOOMLA.PROJECT BLOG.SOOM.LA PROJECT@SOOM.LA Yaniv Nizan, Feb 2013