Four Approaches to Effective Design Communication
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This document discusses four approaches to effective design communication: 1) Visualize as much as possible using visual content; 2) Use real content instead of placeholder text; 3) Prototype quickly using tools like Marvel, Keynote, Axure or custom tools; and 4) Tell stories using techniques like storyboarding, experience maps, and comics.
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Four Approaches to Effective Design Communication
- 1. Four Approaches to Effective Design Communication Meng Yang Boston UXPA 2015
- 3. “As designers, we communicate ideas, not pixels.” - Unknown
- 4. 1). Visualize, as much as you can Tactics ! Visualize
- 5. Rise of visual content on the web
- 7. 18 Mistakes That Kills Startup 1. Single Founder – as a single founder you have almost zero chance of getting funding from Paul Graham. Why? It’s not a coincidence, he says, that founders who succeeded did so as a team of at least two. 2. Bad Location – you can change everything about a house but its location. Likewise, if your startup is in a bad location, you can’t change the nature of that location. It’s easier to move the startup. Where to? Silicon Valley. 3. Marginal Niche – by choosing an obscure niche a startup may paint themselves in a corner. If you are afraid of competition, this is not the way to avoid it. 4. Derivative Idea – there are only so many Twitters for pet owners one can come up with. The bottom line is that the Google of tomorrow will not be like Google. 5. Obstinacy – or inability to adapt kills startups who would have survived had they not been too stubborn to see what their users were telling them. 6. Hiring Bad Programmers – knowing a good programmer from a bad one often takes being a good one yourself, or having a trusted one on your team. Exceptional programmers are always in short supply. So the odds are stacked up against hiring good ones. 7. Choosing the Wrong Platform – how fast you can scale will determine whether your startup lives or dies once you get traction. On the wrong platform scalability will be the bottleneck. And users often don’t wait for you to figure it out. 8. Slowness in Launching – before you actually launch you are in the dark about whether your startup should even exist. The longer you delay the launch the more you delay getting the answer. If you are afraid to know what the answer is, you might want to ask yourself why. 9. Launching Too Early – launch too early, though, and you may be completely unprepared to handle your growth, or worse yet to present a usable product. 10.Having No Specific User in Mind – somewhere someone will for sure be interested in your product, you just don’t know who yet? Sounds like those people may not exist. Be sure to check. 11.Raising Too Little Money – you get what you spend on. With too little money you may not be able to flesh out your product in to its full potential. 12.Spending Too Much – spending too much before you grew enough to have the numbers to raise the next round, and you are out of cash, which often spells the end. 13.Raising Too Much Money – raising too much will likely make you feel like a huge success even before you made anything useful. At the end of the day it’s users, not investors, you want to impress the most. Source: http://paulgraham.com/startupmistakes.html
- 8. Home screen Short-look notification Clock Long-look notification Scrollable offscreen actions More actions menu App landing Additional app info Pressed Digital Crown Received notification, tilted wrist Didn’t drop wrist, kept staring Action selected (Seems to be no confirmation in Watch?) Force touch P Glances Expiring in 5 min PARKING P PARKING Your parking expires in 5 minutes for... 233 S Main St. Cambridge, MA Expiring soon Refill for half hour Refill for 1 hour Dismiss Swipe left App selected Swipe up 66% 6Days left until Bermuda Apple Watch App Interaction Flow 1.1 Action taken on glance Action optionsAction item pressed Food intake Track Water intake Sugar intake Main 10:06
- 10. After Before
- 11. 2). Use real content Tactics ! Real content
- 12. “Death to Lorem Ipsum” - Luke Wroblewski
- 13. Real content makes people think of real experience
- 14. Inaccurate content confuses people
- 15. 3). Prototype, as fast as you can Tactics ! Prototype
- 16. “If a picture is worth 1000 words, a prototype is worth 1000 meetings.” - IDEO
- 17. Image hotspot clickthrough (Marvel)
- 20. Build your own prototyping toolsetTactics ! Source: http://www.cooper.com/prototyping-tools
- 21. Build the UI libraryTactics !
- 22. 4). Tell a story Tactics ! Story telling
- 23. Source: Communicating UX Design through Storytelling by Kathryn Parkes
- 24. Storyboarding
- 25. Storyboarding
- 26. Experience map
- 27. Comics Source: Kronos Design Team
- 28. Tactics !