10 step marketing plan for generic pharmacy yang zhao

10 STEP Marketing Plan for The Generics Pharmacy Yang Zhao June 2011 http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],[object Object],Disclaimer http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 PTM and market positioning http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 marketing mix & strategy http://zhaointote.blogspot.com/

[object Object],[object Object],Positioning to the Primary Target Market http://zhaointote.blogspot.com/

1.Primary target market (PTM) of The Generics Pharmacy ,[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

2. My PTM’s NWD http://zhaointote.blogspot.com/ I can easily buy medicine whether I am rich or not I feel good after I drink medicine I need take a medicine when I am got sick.

2. The Generics Pharmacy PTM’s needs, wants & demands ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

3a. The Generics Pharmacy’s competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

3b. Competitive Positioning Maps ,[object Object],[object Object],http://zhaointote.blogspot.com/

Generics Pharmacy position map Generics Pharmacy Mercury Drugstore BOTIKA NG BAYAN Generics Pharmacy Mercury Drugstore http://zhaointote.blogspot.com/ Price/Accessible of drug Not accessible Moderately Accessible Highly Accessible High price Low price

Example of a benefit positioning vs. brand map for Generics Pharmacy Benefit Positioning vs. Brand Matrix http://zhaointote.blogspot.com/ Functional benefit/Brand Mercury Drugstore BOTIKA NG BAYAN Generics Pharmacy Lower price Operating hours (24hrs) Services Store Location Promotions Free blood pressure check-up 20% discount for senior citizen available to the population at the soonest possible time Order-online

4. Generic Pharmacy gaps between customers and competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

4. “Positioning” brand identify from the maker http://zhaointote.blogspot.com/

5a. Based on competitor’s data, Generics Pharmacy market is 2.6 billion, Mercury Drugs is 8.8 billion http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],[object Object],[object Object],5a. Based on competitor’s data, Generic drugs market is 13.1 million http://zhaointote.blogspot.com/

5b. Based on the President Benjamin Liuson said to media http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],[object Object],5b. Based on Generic drugs data, where Generics Pharmacy share is 15%, total market size is 6.67 billion http://zhaointote.blogspot.com/

5c. 60% of consumer choose to buy low-cost generic drugs http://www.articleintelligence.com/Art/216275/332/Market-Chinese-generic-drugs-or-have-the-opportunity-Generics-pharmaceutical-industries.html http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],5c. Consumer data indicates a size of 432 billion http://zhaointote.blogspot.com/

[object Object],[object Object],[object Object],5. Concluded that Generics Pharmacy market is 13.1 billion http://zhaointote.blogspot.com/ ,[object Object],[object Object],[object Object],[object Object]

The Marketing Mix Strategy Part 2: Steps 6 to 10 http://zhaointote.blogspot.com/

6a. The feature of The Generics Pharmacy & Mercury drugs http://zhaointote.blogspot.com/

6b. What makes Generic Pharmacy different as a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

7. Price comparison http://zhaointote.blogspot.com/ Generic Name Leading Brand (Peso) The Generics Pharmacy (Peso) Amlodipine Be 5mg tab 22.85 6.50 Amoxicillin 500mg cap 10.75 3.00 Paracetamol 500mg tab 2.90 0.60

8a. Generic Pharmacy uses TV Ads, Evens and Experiences http://zhaointote.blogspot.com/ 1 2 3

8a. A TV Advert for The Generics Pharmacy believes that health is not a privilege, but a basic right of everybody http://zhaointote.blogspot.com/

8a. The Generics Pharmacy has a formula to win http://zhaointote.blogspot.com/ http://www.youtube.com/watch?v=mdSa22Lh9jY&NR=1

8a. 5F for the consumer http://zhaointote.blogspot.com/

8b. Mercury Drug promo https://www.mercurydrug.com/content-index.html http://zhaointote.blogspot.com/

9. Generic Pharmacy is distributed nationwide using the drugstore and telephone call ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

10. The Generic Pharmacy winning strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

SUMMARY http://zhaointote.blogspot.com/

10 step marketing plan for generic pharmacy yang zhao

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