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1 | TOP CONTENT ACTION ITEMS
S E O E X E C U T I V E S U M M A R Y
First of all I can’t write much about your rc9.co website because google still couldn’t indexed your page
properly due to your 301 redirect method to redirect plenty of your old website rentcars.sg to your
current one.
A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a
page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on
to the detour page.
That includes:
 PageRank
 MozRank
 Page Authority
 Traffic Value
A 301 redirect is implemented if the change you want to make is, well… permanent. The detour page now
embodies the redirected page as if it was the former. A complete takeover.
The old page will be removed from Google’s index and the new one will replace it. But in your case
google still didn’t indexed it yet. The fastest way to index your web is to share it in social media or force
google to indexed it using google webmaster tools.
From overall review rc9.co scored a 53% for overall SEO-ability. This is acceptable for a website that
haven’t go public yet still on the development, this web still leaves significant room for improvement.
This prioritized list shows the key elements to optimize, from highest to lowest priority, for the three main
areas of SEO; Content, Indexing and Linking/Social.
2 | TOP CONTENT ACTION ITEMS
Top Content Action Items
Keyword Focus
The site as a whole doesn't have a core keyword focus, outside of news in general.
Title Tags
112 Title tags are too short, 105 are duplicated each other, and 2 is missing.
Meta Description Tags
Virtually there are 114 duplicate titles in this web, and all of them are too long for a meta ( over 156 characters )
Image Names and ALT Tags
19 images were missing ALT tags, and relatively few images had descriptive, keyword focused file names. But I
suggest you to be more concern about this alt tags of the images if you want to be found in google search images.
But since this is a premium content news i guess we could be care less about it.
Top Indexing Action Items
Page Exclusions
Work to fix the issues associated with the parameterized URLs in the index.
Page Load Speed
Improve page load speed by reducing page file size and number of requests.
Code Validation
Work to make the code valid to avoid browser and indexation issues.
T o p Li nk in g/ S oc ia l Ac ti o n It em s
Linking Root Domains
Increase both the quantity and quality of linking root domains.
Inbound Followed Links
Work to build out more keyword rich anchor text links for non-branded keywords while also working to
increase the overall quantity and quality of inbound links.
Simply start with #1 in each category and work your way down the list. By implementing the changes that
i have recommended, rc9.co will be well on its way to achieving more excellent rankings for its chosen
keyword phrases
3 | TOP CONTENT ACTION ITEMS
C O N T E N T O V E R V I E W
Top Content Action Items
Keyword Focus
Title Tags
Meta Descriptions
Image Names and ALT Tags
Content Analysis
This analysis addresses all of the on-site SEO content related issues found on rc9.com. Implementing the
recommended changes should provide valuable SEO benefits. There are 10 main on-site SEO topics
covered, as follows:
Keyword Focus
URL Structure
Title Tags
Meta Descriptions
Meta Keywords
Heading Tags
Content
Internal Linking and Anchor Text
Image Names and ALT Tags
Red = Major Issues (1-3) | Yellow = Some Issues (4-7) | Green = Minor Issues If Any (8-10)
For each main on-site SEO topic, there are 3 sub sections: Analysis, Recommendations and Guidelines.
• The Analysis section details the findings from my analysis.
• The Recommendations section identifies my proposed action items.
• The Guidelines section gives specific instructions for implementing the required changes.
Content Score
From the data above rc9.com On-Site SEO got a C score. This rc9.com on-site SEO-ability is isn’t that
good. Correct implementation of the proceeding guidelines will rc9.co to improve existing rankings, and
to rank for more competitive keyword phrases in the future.
4 | TOP CONTENT ACTION ITEMS
K E Y W O R D F O C U S
Analysis
Im using SEO Screaming frog for this kind of analysis to analyzes how well you’ve identified and
targeted the keywords that people use to find your website. While the site does an excellent job of
targeting brand terms, and individual posts rank well for their page topics, there just doesn't appear to be a
core keyword focus to the site as a whole.
FOCUS KEYWORD RESEARCH
rent cars sg
rent car sg
rent cars
rent car
rental cars singapore
cheap rent cars singapore
Recommendations
Because this is a service provider website. I recommend than an overarching keyword focus be identified
and integrated throughout the site. The number of pages needing to be optimized will correlate to the
number of keywords for which rc9.co would like first page rankings.
To adhere to the guidelines distributed by the search engines, ideally a unique page should exist for every
root keyword term for which rc9.co wishes to rank. If there is a keyword for which you would like to rank
for which you aren’t now ranking, and a page does not currently exist targeting that keyword (or that could
be tweaked to target that keyword and close variations), a new page should be created.
Guidelines
5 | TOP CONTENT ACTION ITEMS
It is absolutely critical to a site’s ranking success to perform SEO-centric keyword research and to establish
a core, site-wide keyword focus. A site should be built to target relevant, searched for keywords throughout
the site. Without this it becomes extremely difficult if not impossible to rank for competitive, non-branded
terms. Ideally keyword research should be incorporated into the development of a website at its earliest
stages. The major search engines have clearly stated that each page on a site needs to have one main topic.
The best way to achieve this is to assign one relevant keyword with good search volume to each page on a
site, and then write the content of that page to focus on that keyword and other closely related terms. A
combination of research, testing, and information from various search engines has told us where on each
page these keywords should be used. The following analysis/guide will identify each area on a page where
search engines and/or users look for the keyword and one thing, don’t forget to optimize your meta
description on every page that you wish to rank because from my point of view, the home page is already
good, but some of rc9.co pages are lack of meta description.
6 | TOP CONTENT ACTION ITEMS
URL STRUCTURE
Analysis
The URL structure is excellent. I didn’t find a single URLs that exceeded 100 characters in length.
Laravel is such a good framework that can create a good dynamic link for each page that we have. So no
problem here. There will be any duplicate content / URL mistake from it because we need to make sure
that we didn’t
URL URL
LENGTH
http://www.rentcars.sg/browse 29
http://www.rentcars.sg/car-profile/Opel/Vectra-2.2L/425 55
http://www.rentcars.sg/car-profile/Porsche/Cayenne/101 54
http://www.rentcars.sg/car-profile/Hyundai/Accent-(Current-Generation)/388 74
http://www.rentcars.sg/car-profile/Toyota/Wish/112 50
http://www.rentcars.sg/car-profile/Mazda/5-(Current-Generation)/379 67
http://www.rentcars.sg/car-profile/Honda/Fit-(2012)/365 29
.
Recommendations
Ideally, no URL should be longer than 100 characters in length.
Cause of the duplicate content
There are so many reasons that cause duplicate content. Most of them are technical: it’s not very often
that a human decides to put the same content in two different places without distinguishing the original
source: it feels unnatural to most of us. The technical reasons are plentiful though. It happens mostly
because developers don’t think as a browser or a user, let alone a search engine spider, they think
as a developer. That afore mentioned article, that appears on http://www.example.com/keyword-x/ and
http://www.example.com/article-category/keyword-x/? I know it happened often. When you ask the
developer, they’ll say it only exists once.
7 | TOP CONTENT ACTION ITEMS
Misunderstanding the concept of a URL
I know this basically will make the developer gone mad. Cause they should change the setting of the
database or their code to get what we need and search engine need. We see the whole website is probably
powered by a database system. In that database, there’s only one article, the website’s software just
allows for that same article in the database to be retrieved through several URLs. That’s because in the
eyes of the developer, the unique identifier for that article is the ID that article has in the database, not the
URL. For the search engine though, the URL is the unique identifier to a piece of content. If you explain
that to a developer, he’ll start getting the problem, and then, if he’s anything like most developers I know
and have worked with before (short of), he will come up with reasons why that’s both stupid of the search
engine and why he can’t do anything about it. He’s wrong.
Order of parameters
Another common cause is that a webpage doesn’t use nice and clean URLs, but rather URLs like
/?id=1&cat=2, where ID refers to the article and cat refers to the category. The URL /?cat=2&id=1 will
render the exact same results in most website systems, but they’re actually completely different for a
search engine.
Guidelines
A site’s URL structure is extremely important to both users and search engines. Poor URL structure can
hurt rankings, prevent pages from being indexed and lower your click-through-rate (CTR).
It is extremely important that URLs be readable, user friendly, and that they contain the keyword of the
page. Always separate keywords with dashes, not underscores. URL file names should always be written
in lowercase letters.
URLs should also be relatively short, with 100 characters in length being the current SEO best practice.
While longer URLs aren't necessarily bad, the shorter the URL the less likely that URL is to truncate in
search results and the more likely it is to have a positive impact on SERP click-through-rates.
If query parameters are necessary for analytics or paid advertising reasons, make sure to use Google and
Bing Webmaster Tools to tell search spiders to ignore those parameters from an indexing perspective. It
won’t impact your tracking, but will prevent any indexing issues related to parameters from occurring.
Make sure that parameter pages are not linked to internally.
8 | TOP CONTENT ACTION ITEMS
T I T L E T A G S
Analysis
2 Title tags are too short, 39 are duplicated each other, and 37 is missing
While existing Title tags were fairly well written overall, the Title tags were a part of the theme of no site-
wide keyword focus. The home page Title tag epitomizes this; while branded, it lacked any sort of
keyword focus, and is one of the most important places on a site for keywords to be used. And here some
of them.
DUPLICATED TITLE 1 TITLE
LENGTH
PIXEL
WIDTH
http://www.rentcars.sg/terms-and-conditions/ Terms and Conditions |
Rentcar.sg
33 279
http://www.rentcars.sg/car-profile/Mini/Cooper-
Cabriolet/176/
Renting Mini Cooper-
Cabriolet in Singapore.
43 353
http://www.rentcars.sg/car-profile/Mini/Cooper-Cabriolet/61/ Renting Mini Cooper-
Cabriolet in Singapore.
43 353
http://www.rentcars.sg/car-profile/Mini/Cooper-Cabriolet/63/ Renting Mini Cooper-
Cabriolet in Singapore.
43 353
http://www.rentcars.sg/browse/page-2/limit-10/dealer/12/ Find the best car deal in
Singapore.
36 284
http://www.rentcars.sg/browse/page-4/limit-10/dealer/12/ Find the best car deal in
Singapore.
36 284
http://www.rentcars.sg/browse/page-3/limit-10/dealer/12/ Find the best car deal in
Singapore.
36 284
http://www.rentcars.sg/browse/page-1/limit-10/dealer/12/ Find the best car deal in
Singapore.
36 284
http://www.rentcars.sg/browse/ Find the best car deal in
Singapore.
36 284
http://www.rentcars.sg/car-profile/Mitsubishi/Lancer-EX/90/ Renting Subaru Impreza-Sport
in Singapore.
42 352
http://www.rentcars.sg/car-profile/Subaru/Impreza-Sport/93/ Renting Subaru Impreza-Sport
in Singapore.
42 352
http://www.rentcars.sg/terms-and-conditions/ Terms and Conditions |
Rentcar.sg
33 279
Recommendations
I recommend that optimized Title tags be re-written for each page that has a short or otherwise un-
optimized Title tag. I particularly recommend writing a new home page Title tag.
Guidelines
After the URL, the second most important place on a page to have the keyword is the Title tag. The Title
tag is the first description of the page that search engine users will read, and it is extremely important to
both users and search engines that it contain the keyword they are searching for. This will not only help to
improve rankings, but can significantly improve your click-through-rate as well.
9 | TOP CONTENT ACTION ITEMS
A proper Title tag will:
 Be 15-65 characters in length (50-65 is ideal).*
 Be unique to that page (don’t use the same title tag on multiple pages).
 Use the keyword of that page twice if space permits (once at the start, followed by
separator such as a colon, hyphen, or pipe, and then once again in a call to action). If the
character limit prevents the use of the keyword twice, use it once in a good call to action,
with the keyword as close to the beginning of the Title tag as possible. If relevant, include
a geo-qualifier (such as Jakarta or Malang, Etc).
* While you may hear some SEOs say to limit Titles to 70 characters, it's a misconception. Google is
actually using a pixel width limit, not a character limit. Title tags appear in 12pt Arial font by default,
with searched for keywords bolded, and Google has a pixel width limit of 520 pixels.
Using 65 characters as your Title character limit will avoid truncation in the vast majority of cases.
You can see if a Title will truncate by doing the following: simply use Excel, set column width to 520px,
set columns to wrap text, and font to Arial 12pt. Type in your Title, and bold the main keyword. If the
line breaks, your Title tag will truncate.
And here is one example of a proper title tag from detik.com for the homepage:
<title> rc9 : leading car rent in singapore </title>
META DESCRIPTION TAGS
Analysis
There are 39 duplicated content in rentcars.sg and some of then just way too long ( over than 156
characters )
Recommendations
I recommend that unique, keyword and user targeted Meta description tags be re-written for
each page or that is currently missing a description (every page on the site).
Every page on a site should have a unique, keyword optimized Meta description tag.
Guidelines
While Meta description tags are not a factor in the ranking algorithm anymore, they are used as the
description searchers will see in the search engine results. Having the keyword used properly in the
Meta description tags can increase the likelihood that users will click on the link to the page if the
keyword usage matches their search query.
10 | TOP CONTENT ACTION ITEMS
Meta descriptions should adhere to the following guidelines:
• Be unique and relevant to that page.
• Be written as descriptive ad text, with a call to action.
• No more than 160 characters in length including spaces and punctuation (140-150 is ideal),
but no less than 51 characters (Google considers 50 characters or less to be too short).
• Contain 1-2 complete sentences with correct punctuation from the content, and no more than 5
commas.
• Use the keyword once per sentence, as close to the start of each sentence as possible.
• Include a geo-qualifier, such as “singapore , orchard ”, if relevant.
A proper Meta description tag for homepage might be:
<meta name=”description” content=”Your cheapest one stop car rental and car leasing service in
singapore for any occasion plus you can hire a car on any days. Go reserve and get our best deal now! ”/>
11 | TOP CONTENT ACTION ITEMS
M E T A K E Y W O R D S
Analysis & Recommendations
I think we dont use this anymore nowdays. No changes are needed.
Guidelines
All major search engines have clearly stated that Meta Keywords tags no longer have any SEO value. The
best practice is to simply not use this tag at all. Misuse of this tag, such as keyword stuffing, could
potentially have a negative impact on a site's ability to rank.
12 | TOP CONTENT ACTION ITEMS
H E A D I N G T A G S
Analysis
16 missing head text , 39 duplicated, 36 have a multiple heading. The tags being used are well written,
though not always keyword-centric. Only few pages on the site make use of H2 tags.
Recommendations
You should consider adding H2 tags to the pages that are missing them, and you should make sure that
heading tags in general are using keywords more effectively where relevant.
Guidelines
Search engines weight text for SEO value based on text size and position on the page. Heading tags are
supposed to be larger than the other text on the page, and should appear prominently on the page, thus the
added benefit of having the keyword in the heading tags.
Every page should have an H1 tag, as search engines look to the H1 to help determine the topic of a page.
It should be the first thing in the body text of the page, and should appear prominently.
H1 tags should never contain images or logos, only text. The keyword of a page needs to be used in the
H1 tag, and in at least half of the total heading tags on a page, if more than one heading tag is present.
It is important that the keyword of a page be used in the H1 tag, as close to the beginning of the H1 as
possible. Ideally, there should be at least one additional H tag on each page that contains the keyword, for
added SEO value. Heading tags are a nested element, and should be used in the correct order.
No H tag should be used of the preceding numerical tag has not been used (don't use an H2 if there is no
H1, don't use an H5 if there is no H4, etc.).
13 | TOP CONTENT ACTION ITEMS
C O N T E N T
Analysis
Currently on rc9.co, the content situation is as follows:
Keyword Usage in Content
Keyword and variations used? One main keyword per page?
A wide variety of keywords are used across the various pieces of content on the site ( of course because
this is a news site ). While there does not appear to be a core site keyword focus, the site still contains
optimized content for a number of keywords that maybe at the moment is the main focus of the news in
rc9.co itself.
Content Amount/Quality
# of words, spelling, grammar, unique, useful
For the pages we looked at there appeared to be a significant amount of unique, topically focused and
user useful content. The content tends to be very well written.
Content Growth
New content added regularly? Existing content updated from time to time?
The site is a news portal, and new content is added very regularly. Some content is periodically updated,
but the main focus is on adding fresh content frequently.
Media to Text
There are some images that contain text, ALT tags are generally used correctly.
Recommendations
Everything about the content looks great! You might want to consider building out more top-level pages
once an overarching keyword focus is identified, but for now the content situation is great.
Guidelines
One of the most important on-site SEO elements is text content, and search engines want to see a
significant amount of unique text on each page. Under ideal circumstances we would recommend having
400-600 words of unique text per page, though we believe the safe minimum is 300 words which is
rc9.co already have which is nice, even some content use “read more” button to get the further view of
the information. ( cause its premium , and strict for the member only )
14 | TOP CONTENT ACTION ITEMS
I N T E R N A L L I N K I N G & A N C H O R T E X T
Analysis
I should say that rc9.co is still lack of internal linking, because of course this site is a ecommerce type site
so it should have a link to another post that still contain the same subject one and another. As a
programmer I know how difficult to make a relate linking articles widget, it takes time to develop it, but it
will be worth it if we want to rank your website in the search engine.
Recommendations
Improve internal linking in rc9.co like its parent rentcars.sg that already have one. Im pretty sure google
will like it, and also for a user. They would love to have that feature in this site because it will help them
to get more information from the related subject of article that they read.
Guidelines
It is very important to cross link within the pages of one’s site using keyword rich anchor text, though you
should do so sparingly. Pages of similar topic should cross link to each other using they keywords of those
pages in the anchor text. I recommend 2-3 keyword rich internal links on any given page.
In addition to linking from within the text of a page, keyword relevant anchor text should be used in the
main navigation elements. Where space prevents the use of a relevant keyword for the page being linked to
in the navigation, it is important to include the title element in the anchor tag, as follows:
<a href=”http:// rc9.co /” title=”rent car singapore”>Home</a>
15 | TOP CONTENT ACTION ITEMS
The same goes for links outside of rc9.co. Approximately 15-30% of all inbound links from blogs,
forums, press releases, or any other external link building should include the keyword of the page being
linked to in the anchor text of the link (or a close variation). But as a news portal site, there will be more
usefull if our content could be shared in a lot of social media.
NOTE : FYI in this google penguin 3.0 update, please avoid backlinking using your primary anchor
text. Try to make a backlink using the synonym of your targeted keyword or a close variation.
16 | TOP CONTENT ACTION ITEMS
I M A G E N A M E S & A L T T A G S
Analysis
Almost all the images that rc9.co been used have no ALT tags. Its ok maybe it because of this web still
under development but if you missing your alt tags, your image can’t show up in the google image search
and that’s mean no one can find you when searching about your product / services. They will
probably find your competitor product / service rather than you.
Recommendations
I recommend that ALT tags be written for each image on rc9.co (including design elements like borders,
buttons, etc.) that currently doesn’t have ALT tags. Keywords should be used in ALT tags wherever
relevant.
If possible, I would also recommend that image names be changed to contain more keywords and
descriptive words, as needed. Many images are currently well named, but some are not. When image
names are changed, a 301 redirect should be created pointing the old image URL to the new one.
Guidelines
For the benefit of search engines, code compliance, and visually impaired users, every image MUST have
an ALT tag. The ALT tag should accurately describe the image, and should contain a keyword relevant to
rc9.co (but only if the keyword is relevant to the image as well).
Image file names should be descriptive words, not numbers or query strings. They should accurately
describe the image, and if relevant should also use the keyword. If an image is used as a link, then the
ALT tag functions in place of anchor text. A linked image should follow this structure:
<a href=”http://www.targeturl.com/”><img src=”http://www.domain.com/images/keyword-rich-image-name.jpg”
alt=”Describe the Image and use a keyword if relevant” /></a>
By ensuring that all images are properly named and tagged, you will not only increase the SEO value of
those images, but you will increase the likelihood of receiving referral traffic from image search results.
Also, for code compliance reasons, all images should also specify a height and width in the image tag.
17 | TOP INDEXING ACTION ITEMS
INDEXING
Often, we find large variances in the pages that each search engine decides to keep in their index for their
users. This is usually a symptom of one large or several small indexing problems. Websites with smaller
variances of pages indexed between the search engines have very few if any indexing problems.
For rc9.co Google has 3 URLs indexed, while Bing has 2.
18 | TOP INDEXING ACTION ITEMS
This level of variance means that there are indexing issues present that are causing the search engines to
maintain an incorrect index. The proceeding recommendations will reduce the confusion of pages
available to the search engines and help in the maintenance of the website. Every page indexed enables
the domain to rank for search terms contained on those pages, which means an additional point of entry.
This is why it is important to keep track of how many pages there are and how many are indexed
The speed of a post can be indexed in google is a feat in itself. The faster the page indexed in google, the
better it opportunities to get the value of the SERP.
There are two points a way that can be done to speed up the process of indexing in Google one is the
natural way and one is the instant way.
And here we will only discuss ways that do not violate the TOS of google
Let check one of my client web :
The following are natural ways that must be done in order to more quickly post pages indexed in google
search.
 Post content that is SEO and Google favored
 Not advertise excessively on Web
 Registering web sitemap in google webmaster.
 Etc.
19 | TOP INDEXING ACTION ITEMS
If the natural way didn’t turn out well , there’s still a way to index your web instantly using google
webmaster tool feature “fetch by google” to force google to crawl and index your web page immediately.
You can just click on “ambil dan render” / “render and crawl” button to submit your permalink in google.
And after few minutes later your post will be indexed on google.
PAGE EXCLUSIONS
Analysis
Page inclusions consist primarily of creating an XML sitemap and submitting it through your Google and
Bing Webmaster Tools accounts. We found a current XML sitemap on the site that is updated regularly.
Recommendations
No changes are needed at this time.
Guidelines
An XML sitemap should be created for every website, and should be updated and re-submitted whenever
changes are made to the site. Additional information about XML sitemaps can be found here:
http://www.google.com/support/webmasters/bin/answer.py?answer=156184
http://wallstreetenglish.co.id
20 | TOP INDEXING ACTION ITEMS
URL REDIRECTS
Analysis
The standard non-WWW to WWW redirects are in place. The only 302 redirects we found were for Ad
Retargeter, which is fine. 301 redirects appeared to be used correctly.
Recommendations
No changes are needed at this time.
Guidelines
Unless a redirect is truly temporary (such as for a time sensitive promotion), 302 redirects should never be
used. 302 redirects don’t pass any link value, and are essentially a dead end for SEO. In almost every
scenario where a redirect is needed, a 301 redirect should be used.
Any page that changes URLs or is deleted needs a 301 permanent redirect to tell search engines and users
that the page has moved/is gone. There should never be more than one URL path to a page. You can learn
more about redirects here: http://www.seomoz.org/learn-seo/redirection
CODE VALIDATION
Analysis
I ran the home page through the W3C Validation Tool, and this was what we saw:
Errors are fairly common, but 78 errors and 13 warnings means your site could potentially have trouble on certain
browsers, and may potentially pose a problem to search engine spiders.
21 | TOP INDEXING ACTION ITEMS
Recommendations
While it isn’t strictly necessary, you would ideally want to make whatever code changes you need to
make to ensure sure all pages on the site validate at 100% via the following validator to err on the side of
caution.
In addition to validation via W3.org, you will want to test the site on all major browser types to make sure
that there are no cross-browser compatibility issues (you can do this with Adobe’s Browser Lab tool).
Guidelines
The W3C markup validator service can be found at this location http://validator.w3.org/.
Because there are so many programming languages and so many ways to accomplish any one thing using
each language search engines rely on certain rules in which they read the content of the website.
Having code that adheres to these rules removes and helps to minimize errors when parsing or separating
the code from the content of any one page.
Search engines such as Google have openly stated that W3C standards are what they suggest when
making the code easy to understand for them. We typically only test the home page of the website,
because many issues can be easily fixed a crossed the entire website using just its page templates.
22 | TOP INDEXING ACTION ITEMS
P A G E L O A D S P E E D
Analysis
When we scanned your site using Pingdom Tools, we found the following:
While a page load speed of 3.07 seconds is considered quite fast, and this take a good impact for our
SERP, because at least google want all page that we have can be loaded less than 4 second, because the
faster the page to load, the better the experience that user will get. Webmaster Tools or Google Analytics
can provide a more accurate page load speed if you want to check it more further
23 | TOP INDEXING ACTION ITEMS
81 requests is a significant number, and the number of items loading is a key factor in load speed. We
recommend that no page call in more than 30-40 times, preferably fewer if possible. In addition, a page
size of 2.3mb is significant. We recommend that page size be kept to 500kb if it possible or less to avoid
load speed issues.
From what we’re seeing, numerous images (47 on the home page), JavaScript files (20), HTML files (4)
and CSS files (9) are the cause of the slow load speed. We saw no use of compression or minification to
minimize file sizes.
Recommendations
There are a few things you can do to increase that page load speed to reach Google’s recommended page
load speed of 1.4 seconds or less. We would recommend leveraging browser caching, CSS Sprites for
images where possible, and reducing the image file sizes as much as possible for images that can’t be
spirited (different file types, removing unnecessary color channels, etc.).
We would also recommend reducing the total number of CSS and JavaScript files by combining them
into fewer files, and minimizing the file sizes by using compression and minification where feasible.
You might also see benefits by using a content delivery network (CDN) for your images.
W3 Total Cache is an excellent Wordpress plug-in that can help with page load speed issues, and a simple
CDN can be set-up via Amazon AWS for very little money. You can learn how to do this here.
Guidelines
On April 9th
, 2010, page load speed officially became a part of the Google search ranking algorithm. For
usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL
connection. However, according to Google Webmaster Tools data a load time of 1.4 seconds is the
threshold between a fast page and a slow page. That means, ideally, that every page on your website
should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading pages.
Google gathers page load time data through actual user experience data collected with the Google search
toolbar, and may also be combining that with data collected as Google crawls a website. As such, page
load speed in terms of the ranking algorithm is being measured using the total load time for a page,
exactly as a user would experience it.
One of the best resources for tips and tricks for lowering page load speed is
http://developer.yahoo.com/performance/rules.html , and one of the best tools for testing your site is
http://tools.pingdom.com/fpt/ (unless you have Google Webmaster Tools configured, in which case that is
the best possible source of page load speed data).
24 | TOP INDEXING ACTION ITEMS

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SEO EXECUTIVE SUMMARY rc9.co

  • 1. 1 | TOP CONTENT ACTION ITEMS S E O E X E C U T I V E S U M M A R Y First of all I can’t write much about your rc9.co website because google still couldn’t indexed your page properly due to your 301 redirect method to redirect plenty of your old website rentcars.sg to your current one. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. That includes:  PageRank  MozRank  Page Authority  Traffic Value A 301 redirect is implemented if the change you want to make is, well… permanent. The detour page now embodies the redirected page as if it was the former. A complete takeover. The old page will be removed from Google’s index and the new one will replace it. But in your case google still didn’t indexed it yet. The fastest way to index your web is to share it in social media or force google to indexed it using google webmaster tools. From overall review rc9.co scored a 53% for overall SEO-ability. This is acceptable for a website that haven’t go public yet still on the development, this web still leaves significant room for improvement. This prioritized list shows the key elements to optimize, from highest to lowest priority, for the three main areas of SEO; Content, Indexing and Linking/Social.
  • 2. 2 | TOP CONTENT ACTION ITEMS Top Content Action Items Keyword Focus The site as a whole doesn't have a core keyword focus, outside of news in general. Title Tags 112 Title tags are too short, 105 are duplicated each other, and 2 is missing. Meta Description Tags Virtually there are 114 duplicate titles in this web, and all of them are too long for a meta ( over 156 characters ) Image Names and ALT Tags 19 images were missing ALT tags, and relatively few images had descriptive, keyword focused file names. But I suggest you to be more concern about this alt tags of the images if you want to be found in google search images. But since this is a premium content news i guess we could be care less about it. Top Indexing Action Items Page Exclusions Work to fix the issues associated with the parameterized URLs in the index. Page Load Speed Improve page load speed by reducing page file size and number of requests. Code Validation Work to make the code valid to avoid browser and indexation issues. T o p Li nk in g/ S oc ia l Ac ti o n It em s Linking Root Domains Increase both the quantity and quality of linking root domains. Inbound Followed Links Work to build out more keyword rich anchor text links for non-branded keywords while also working to increase the overall quantity and quality of inbound links. Simply start with #1 in each category and work your way down the list. By implementing the changes that i have recommended, rc9.co will be well on its way to achieving more excellent rankings for its chosen keyword phrases
  • 3. 3 | TOP CONTENT ACTION ITEMS C O N T E N T O V E R V I E W Top Content Action Items Keyword Focus Title Tags Meta Descriptions Image Names and ALT Tags Content Analysis This analysis addresses all of the on-site SEO content related issues found on rc9.com. Implementing the recommended changes should provide valuable SEO benefits. There are 10 main on-site SEO topics covered, as follows: Keyword Focus URL Structure Title Tags Meta Descriptions Meta Keywords Heading Tags Content Internal Linking and Anchor Text Image Names and ALT Tags Red = Major Issues (1-3) | Yellow = Some Issues (4-7) | Green = Minor Issues If Any (8-10) For each main on-site SEO topic, there are 3 sub sections: Analysis, Recommendations and Guidelines. • The Analysis section details the findings from my analysis. • The Recommendations section identifies my proposed action items. • The Guidelines section gives specific instructions for implementing the required changes. Content Score From the data above rc9.com On-Site SEO got a C score. This rc9.com on-site SEO-ability is isn’t that good. Correct implementation of the proceeding guidelines will rc9.co to improve existing rankings, and to rank for more competitive keyword phrases in the future.
  • 4. 4 | TOP CONTENT ACTION ITEMS K E Y W O R D F O C U S Analysis Im using SEO Screaming frog for this kind of analysis to analyzes how well you’ve identified and targeted the keywords that people use to find your website. While the site does an excellent job of targeting brand terms, and individual posts rank well for their page topics, there just doesn't appear to be a core keyword focus to the site as a whole. FOCUS KEYWORD RESEARCH rent cars sg rent car sg rent cars rent car rental cars singapore cheap rent cars singapore Recommendations Because this is a service provider website. I recommend than an overarching keyword focus be identified and integrated throughout the site. The number of pages needing to be optimized will correlate to the number of keywords for which rc9.co would like first page rankings. To adhere to the guidelines distributed by the search engines, ideally a unique page should exist for every root keyword term for which rc9.co wishes to rank. If there is a keyword for which you would like to rank for which you aren’t now ranking, and a page does not currently exist targeting that keyword (or that could be tweaked to target that keyword and close variations), a new page should be created. Guidelines
  • 5. 5 | TOP CONTENT ACTION ITEMS It is absolutely critical to a site’s ranking success to perform SEO-centric keyword research and to establish a core, site-wide keyword focus. A site should be built to target relevant, searched for keywords throughout the site. Without this it becomes extremely difficult if not impossible to rank for competitive, non-branded terms. Ideally keyword research should be incorporated into the development of a website at its earliest stages. The major search engines have clearly stated that each page on a site needs to have one main topic. The best way to achieve this is to assign one relevant keyword with good search volume to each page on a site, and then write the content of that page to focus on that keyword and other closely related terms. A combination of research, testing, and information from various search engines has told us where on each page these keywords should be used. The following analysis/guide will identify each area on a page where search engines and/or users look for the keyword and one thing, don’t forget to optimize your meta description on every page that you wish to rank because from my point of view, the home page is already good, but some of rc9.co pages are lack of meta description.
  • 6. 6 | TOP CONTENT ACTION ITEMS URL STRUCTURE Analysis The URL structure is excellent. I didn’t find a single URLs that exceeded 100 characters in length. Laravel is such a good framework that can create a good dynamic link for each page that we have. So no problem here. There will be any duplicate content / URL mistake from it because we need to make sure that we didn’t URL URL LENGTH http://www.rentcars.sg/browse 29 http://www.rentcars.sg/car-profile/Opel/Vectra-2.2L/425 55 http://www.rentcars.sg/car-profile/Porsche/Cayenne/101 54 http://www.rentcars.sg/car-profile/Hyundai/Accent-(Current-Generation)/388 74 http://www.rentcars.sg/car-profile/Toyota/Wish/112 50 http://www.rentcars.sg/car-profile/Mazda/5-(Current-Generation)/379 67 http://www.rentcars.sg/car-profile/Honda/Fit-(2012)/365 29 . Recommendations Ideally, no URL should be longer than 100 characters in length. Cause of the duplicate content There are so many reasons that cause duplicate content. Most of them are technical: it’s not very often that a human decides to put the same content in two different places without distinguishing the original source: it feels unnatural to most of us. The technical reasons are plentiful though. It happens mostly because developers don’t think as a browser or a user, let alone a search engine spider, they think as a developer. That afore mentioned article, that appears on http://www.example.com/keyword-x/ and http://www.example.com/article-category/keyword-x/? I know it happened often. When you ask the developer, they’ll say it only exists once.
  • 7. 7 | TOP CONTENT ACTION ITEMS Misunderstanding the concept of a URL I know this basically will make the developer gone mad. Cause they should change the setting of the database or their code to get what we need and search engine need. We see the whole website is probably powered by a database system. In that database, there’s only one article, the website’s software just allows for that same article in the database to be retrieved through several URLs. That’s because in the eyes of the developer, the unique identifier for that article is the ID that article has in the database, not the URL. For the search engine though, the URL is the unique identifier to a piece of content. If you explain that to a developer, he’ll start getting the problem, and then, if he’s anything like most developers I know and have worked with before (short of), he will come up with reasons why that’s both stupid of the search engine and why he can’t do anything about it. He’s wrong. Order of parameters Another common cause is that a webpage doesn’t use nice and clean URLs, but rather URLs like /?id=1&cat=2, where ID refers to the article and cat refers to the category. The URL /?cat=2&id=1 will render the exact same results in most website systems, but they’re actually completely different for a search engine. Guidelines A site’s URL structure is extremely important to both users and search engines. Poor URL structure can hurt rankings, prevent pages from being indexed and lower your click-through-rate (CTR). It is extremely important that URLs be readable, user friendly, and that they contain the keyword of the page. Always separate keywords with dashes, not underscores. URL file names should always be written in lowercase letters. URLs should also be relatively short, with 100 characters in length being the current SEO best practice. While longer URLs aren't necessarily bad, the shorter the URL the less likely that URL is to truncate in search results and the more likely it is to have a positive impact on SERP click-through-rates. If query parameters are necessary for analytics or paid advertising reasons, make sure to use Google and Bing Webmaster Tools to tell search spiders to ignore those parameters from an indexing perspective. It won’t impact your tracking, but will prevent any indexing issues related to parameters from occurring. Make sure that parameter pages are not linked to internally.
  • 8. 8 | TOP CONTENT ACTION ITEMS T I T L E T A G S Analysis 2 Title tags are too short, 39 are duplicated each other, and 37 is missing While existing Title tags were fairly well written overall, the Title tags were a part of the theme of no site- wide keyword focus. The home page Title tag epitomizes this; while branded, it lacked any sort of keyword focus, and is one of the most important places on a site for keywords to be used. And here some of them. DUPLICATED TITLE 1 TITLE LENGTH PIXEL WIDTH http://www.rentcars.sg/terms-and-conditions/ Terms and Conditions | Rentcar.sg 33 279 http://www.rentcars.sg/car-profile/Mini/Cooper- Cabriolet/176/ Renting Mini Cooper- Cabriolet in Singapore. 43 353 http://www.rentcars.sg/car-profile/Mini/Cooper-Cabriolet/61/ Renting Mini Cooper- Cabriolet in Singapore. 43 353 http://www.rentcars.sg/car-profile/Mini/Cooper-Cabriolet/63/ Renting Mini Cooper- Cabriolet in Singapore. 43 353 http://www.rentcars.sg/browse/page-2/limit-10/dealer/12/ Find the best car deal in Singapore. 36 284 http://www.rentcars.sg/browse/page-4/limit-10/dealer/12/ Find the best car deal in Singapore. 36 284 http://www.rentcars.sg/browse/page-3/limit-10/dealer/12/ Find the best car deal in Singapore. 36 284 http://www.rentcars.sg/browse/page-1/limit-10/dealer/12/ Find the best car deal in Singapore. 36 284 http://www.rentcars.sg/browse/ Find the best car deal in Singapore. 36 284 http://www.rentcars.sg/car-profile/Mitsubishi/Lancer-EX/90/ Renting Subaru Impreza-Sport in Singapore. 42 352 http://www.rentcars.sg/car-profile/Subaru/Impreza-Sport/93/ Renting Subaru Impreza-Sport in Singapore. 42 352 http://www.rentcars.sg/terms-and-conditions/ Terms and Conditions | Rentcar.sg 33 279 Recommendations I recommend that optimized Title tags be re-written for each page that has a short or otherwise un- optimized Title tag. I particularly recommend writing a new home page Title tag. Guidelines After the URL, the second most important place on a page to have the keyword is the Title tag. The Title tag is the first description of the page that search engine users will read, and it is extremely important to both users and search engines that it contain the keyword they are searching for. This will not only help to improve rankings, but can significantly improve your click-through-rate as well.
  • 9. 9 | TOP CONTENT ACTION ITEMS A proper Title tag will:  Be 15-65 characters in length (50-65 is ideal).*  Be unique to that page (don’t use the same title tag on multiple pages).  Use the keyword of that page twice if space permits (once at the start, followed by separator such as a colon, hyphen, or pipe, and then once again in a call to action). If the character limit prevents the use of the keyword twice, use it once in a good call to action, with the keyword as close to the beginning of the Title tag as possible. If relevant, include a geo-qualifier (such as Jakarta or Malang, Etc). * While you may hear some SEOs say to limit Titles to 70 characters, it's a misconception. Google is actually using a pixel width limit, not a character limit. Title tags appear in 12pt Arial font by default, with searched for keywords bolded, and Google has a pixel width limit of 520 pixels. Using 65 characters as your Title character limit will avoid truncation in the vast majority of cases. You can see if a Title will truncate by doing the following: simply use Excel, set column width to 520px, set columns to wrap text, and font to Arial 12pt. Type in your Title, and bold the main keyword. If the line breaks, your Title tag will truncate. And here is one example of a proper title tag from detik.com for the homepage: <title> rc9 : leading car rent in singapore </title> META DESCRIPTION TAGS Analysis There are 39 duplicated content in rentcars.sg and some of then just way too long ( over than 156 characters ) Recommendations I recommend that unique, keyword and user targeted Meta description tags be re-written for each page or that is currently missing a description (every page on the site). Every page on a site should have a unique, keyword optimized Meta description tag. Guidelines While Meta description tags are not a factor in the ranking algorithm anymore, they are used as the description searchers will see in the search engine results. Having the keyword used properly in the Meta description tags can increase the likelihood that users will click on the link to the page if the keyword usage matches their search query.
  • 10. 10 | TOP CONTENT ACTION ITEMS Meta descriptions should adhere to the following guidelines: • Be unique and relevant to that page. • Be written as descriptive ad text, with a call to action. • No more than 160 characters in length including spaces and punctuation (140-150 is ideal), but no less than 51 characters (Google considers 50 characters or less to be too short). • Contain 1-2 complete sentences with correct punctuation from the content, and no more than 5 commas. • Use the keyword once per sentence, as close to the start of each sentence as possible. • Include a geo-qualifier, such as “singapore , orchard ”, if relevant. A proper Meta description tag for homepage might be: <meta name=”description” content=”Your cheapest one stop car rental and car leasing service in singapore for any occasion plus you can hire a car on any days. Go reserve and get our best deal now! ”/>
  • 11. 11 | TOP CONTENT ACTION ITEMS M E T A K E Y W O R D S Analysis & Recommendations I think we dont use this anymore nowdays. No changes are needed. Guidelines All major search engines have clearly stated that Meta Keywords tags no longer have any SEO value. The best practice is to simply not use this tag at all. Misuse of this tag, such as keyword stuffing, could potentially have a negative impact on a site's ability to rank.
  • 12. 12 | TOP CONTENT ACTION ITEMS H E A D I N G T A G S Analysis 16 missing head text , 39 duplicated, 36 have a multiple heading. The tags being used are well written, though not always keyword-centric. Only few pages on the site make use of H2 tags. Recommendations You should consider adding H2 tags to the pages that are missing them, and you should make sure that heading tags in general are using keywords more effectively where relevant. Guidelines Search engines weight text for SEO value based on text size and position on the page. Heading tags are supposed to be larger than the other text on the page, and should appear prominently on the page, thus the added benefit of having the keyword in the heading tags. Every page should have an H1 tag, as search engines look to the H1 to help determine the topic of a page. It should be the first thing in the body text of the page, and should appear prominently. H1 tags should never contain images or logos, only text. The keyword of a page needs to be used in the H1 tag, and in at least half of the total heading tags on a page, if more than one heading tag is present. It is important that the keyword of a page be used in the H1 tag, as close to the beginning of the H1 as possible. Ideally, there should be at least one additional H tag on each page that contains the keyword, for added SEO value. Heading tags are a nested element, and should be used in the correct order. No H tag should be used of the preceding numerical tag has not been used (don't use an H2 if there is no H1, don't use an H5 if there is no H4, etc.).
  • 13. 13 | TOP CONTENT ACTION ITEMS C O N T E N T Analysis Currently on rc9.co, the content situation is as follows: Keyword Usage in Content Keyword and variations used? One main keyword per page? A wide variety of keywords are used across the various pieces of content on the site ( of course because this is a news site ). While there does not appear to be a core site keyword focus, the site still contains optimized content for a number of keywords that maybe at the moment is the main focus of the news in rc9.co itself. Content Amount/Quality # of words, spelling, grammar, unique, useful For the pages we looked at there appeared to be a significant amount of unique, topically focused and user useful content. The content tends to be very well written. Content Growth New content added regularly? Existing content updated from time to time? The site is a news portal, and new content is added very regularly. Some content is periodically updated, but the main focus is on adding fresh content frequently. Media to Text There are some images that contain text, ALT tags are generally used correctly. Recommendations Everything about the content looks great! You might want to consider building out more top-level pages once an overarching keyword focus is identified, but for now the content situation is great. Guidelines One of the most important on-site SEO elements is text content, and search engines want to see a significant amount of unique text on each page. Under ideal circumstances we would recommend having 400-600 words of unique text per page, though we believe the safe minimum is 300 words which is rc9.co already have which is nice, even some content use “read more” button to get the further view of the information. ( cause its premium , and strict for the member only )
  • 14. 14 | TOP CONTENT ACTION ITEMS I N T E R N A L L I N K I N G & A N C H O R T E X T Analysis I should say that rc9.co is still lack of internal linking, because of course this site is a ecommerce type site so it should have a link to another post that still contain the same subject one and another. As a programmer I know how difficult to make a relate linking articles widget, it takes time to develop it, but it will be worth it if we want to rank your website in the search engine. Recommendations Improve internal linking in rc9.co like its parent rentcars.sg that already have one. Im pretty sure google will like it, and also for a user. They would love to have that feature in this site because it will help them to get more information from the related subject of article that they read. Guidelines It is very important to cross link within the pages of one’s site using keyword rich anchor text, though you should do so sparingly. Pages of similar topic should cross link to each other using they keywords of those pages in the anchor text. I recommend 2-3 keyword rich internal links on any given page. In addition to linking from within the text of a page, keyword relevant anchor text should be used in the main navigation elements. Where space prevents the use of a relevant keyword for the page being linked to in the navigation, it is important to include the title element in the anchor tag, as follows: <a href=”http:// rc9.co /” title=”rent car singapore”>Home</a>
  • 15. 15 | TOP CONTENT ACTION ITEMS The same goes for links outside of rc9.co. Approximately 15-30% of all inbound links from blogs, forums, press releases, or any other external link building should include the keyword of the page being linked to in the anchor text of the link (or a close variation). But as a news portal site, there will be more usefull if our content could be shared in a lot of social media. NOTE : FYI in this google penguin 3.0 update, please avoid backlinking using your primary anchor text. Try to make a backlink using the synonym of your targeted keyword or a close variation.
  • 16. 16 | TOP CONTENT ACTION ITEMS I M A G E N A M E S & A L T T A G S Analysis Almost all the images that rc9.co been used have no ALT tags. Its ok maybe it because of this web still under development but if you missing your alt tags, your image can’t show up in the google image search and that’s mean no one can find you when searching about your product / services. They will probably find your competitor product / service rather than you. Recommendations I recommend that ALT tags be written for each image on rc9.co (including design elements like borders, buttons, etc.) that currently doesn’t have ALT tags. Keywords should be used in ALT tags wherever relevant. If possible, I would also recommend that image names be changed to contain more keywords and descriptive words, as needed. Many images are currently well named, but some are not. When image names are changed, a 301 redirect should be created pointing the old image URL to the new one. Guidelines For the benefit of search engines, code compliance, and visually impaired users, every image MUST have an ALT tag. The ALT tag should accurately describe the image, and should contain a keyword relevant to rc9.co (but only if the keyword is relevant to the image as well). Image file names should be descriptive words, not numbers or query strings. They should accurately describe the image, and if relevant should also use the keyword. If an image is used as a link, then the ALT tag functions in place of anchor text. A linked image should follow this structure: <a href=”http://www.targeturl.com/”><img src=”http://www.domain.com/images/keyword-rich-image-name.jpg” alt=”Describe the Image and use a keyword if relevant” /></a> By ensuring that all images are properly named and tagged, you will not only increase the SEO value of those images, but you will increase the likelihood of receiving referral traffic from image search results. Also, for code compliance reasons, all images should also specify a height and width in the image tag.
  • 17. 17 | TOP INDEXING ACTION ITEMS INDEXING Often, we find large variances in the pages that each search engine decides to keep in their index for their users. This is usually a symptom of one large or several small indexing problems. Websites with smaller variances of pages indexed between the search engines have very few if any indexing problems. For rc9.co Google has 3 URLs indexed, while Bing has 2.
  • 18. 18 | TOP INDEXING ACTION ITEMS This level of variance means that there are indexing issues present that are causing the search engines to maintain an incorrect index. The proceeding recommendations will reduce the confusion of pages available to the search engines and help in the maintenance of the website. Every page indexed enables the domain to rank for search terms contained on those pages, which means an additional point of entry. This is why it is important to keep track of how many pages there are and how many are indexed The speed of a post can be indexed in google is a feat in itself. The faster the page indexed in google, the better it opportunities to get the value of the SERP. There are two points a way that can be done to speed up the process of indexing in Google one is the natural way and one is the instant way. And here we will only discuss ways that do not violate the TOS of google Let check one of my client web : The following are natural ways that must be done in order to more quickly post pages indexed in google search.  Post content that is SEO and Google favored  Not advertise excessively on Web  Registering web sitemap in google webmaster.  Etc.
  • 19. 19 | TOP INDEXING ACTION ITEMS If the natural way didn’t turn out well , there’s still a way to index your web instantly using google webmaster tool feature “fetch by google” to force google to crawl and index your web page immediately. You can just click on “ambil dan render” / “render and crawl” button to submit your permalink in google. And after few minutes later your post will be indexed on google. PAGE EXCLUSIONS Analysis Page inclusions consist primarily of creating an XML sitemap and submitting it through your Google and Bing Webmaster Tools accounts. We found a current XML sitemap on the site that is updated regularly. Recommendations No changes are needed at this time. Guidelines An XML sitemap should be created for every website, and should be updated and re-submitted whenever changes are made to the site. Additional information about XML sitemaps can be found here: http://www.google.com/support/webmasters/bin/answer.py?answer=156184 http://wallstreetenglish.co.id
  • 20. 20 | TOP INDEXING ACTION ITEMS URL REDIRECTS Analysis The standard non-WWW to WWW redirects are in place. The only 302 redirects we found were for Ad Retargeter, which is fine. 301 redirects appeared to be used correctly. Recommendations No changes are needed at this time. Guidelines Unless a redirect is truly temporary (such as for a time sensitive promotion), 302 redirects should never be used. 302 redirects don’t pass any link value, and are essentially a dead end for SEO. In almost every scenario where a redirect is needed, a 301 redirect should be used. Any page that changes URLs or is deleted needs a 301 permanent redirect to tell search engines and users that the page has moved/is gone. There should never be more than one URL path to a page. You can learn more about redirects here: http://www.seomoz.org/learn-seo/redirection CODE VALIDATION Analysis I ran the home page through the W3C Validation Tool, and this was what we saw: Errors are fairly common, but 78 errors and 13 warnings means your site could potentially have trouble on certain browsers, and may potentially pose a problem to search engine spiders.
  • 21. 21 | TOP INDEXING ACTION ITEMS Recommendations While it isn’t strictly necessary, you would ideally want to make whatever code changes you need to make to ensure sure all pages on the site validate at 100% via the following validator to err on the side of caution. In addition to validation via W3.org, you will want to test the site on all major browser types to make sure that there are no cross-browser compatibility issues (you can do this with Adobe’s Browser Lab tool). Guidelines The W3C markup validator service can be found at this location http://validator.w3.org/. Because there are so many programming languages and so many ways to accomplish any one thing using each language search engines rely on certain rules in which they read the content of the website. Having code that adheres to these rules removes and helps to minimize errors when parsing or separating the code from the content of any one page. Search engines such as Google have openly stated that W3C standards are what they suggest when making the code easy to understand for them. We typically only test the home page of the website, because many issues can be easily fixed a crossed the entire website using just its page templates.
  • 22. 22 | TOP INDEXING ACTION ITEMS P A G E L O A D S P E E D Analysis When we scanned your site using Pingdom Tools, we found the following: While a page load speed of 3.07 seconds is considered quite fast, and this take a good impact for our SERP, because at least google want all page that we have can be loaded less than 4 second, because the faster the page to load, the better the experience that user will get. Webmaster Tools or Google Analytics can provide a more accurate page load speed if you want to check it more further
  • 23. 23 | TOP INDEXING ACTION ITEMS 81 requests is a significant number, and the number of items loading is a key factor in load speed. We recommend that no page call in more than 30-40 times, preferably fewer if possible. In addition, a page size of 2.3mb is significant. We recommend that page size be kept to 500kb if it possible or less to avoid load speed issues. From what we’re seeing, numerous images (47 on the home page), JavaScript files (20), HTML files (4) and CSS files (9) are the cause of the slow load speed. We saw no use of compression or minification to minimize file sizes. Recommendations There are a few things you can do to increase that page load speed to reach Google’s recommended page load speed of 1.4 seconds or less. We would recommend leveraging browser caching, CSS Sprites for images where possible, and reducing the image file sizes as much as possible for images that can’t be spirited (different file types, removing unnecessary color channels, etc.). We would also recommend reducing the total number of CSS and JavaScript files by combining them into fewer files, and minimizing the file sizes by using compression and minification where feasible. You might also see benefits by using a content delivery network (CDN) for your images. W3 Total Cache is an excellent Wordpress plug-in that can help with page load speed issues, and a simple CDN can be set-up via Amazon AWS for very little money. You can learn how to do this here. Guidelines On April 9th , 2010, page load speed officially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection. However, according to Google Webmaster Tools data a load time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally, that every page on your website should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading pages. Google gathers page load time data through actual user experience data collected with the Google search toolbar, and may also be combining that with data collected as Google crawls a website. As such, page load speed in terms of the ranking algorithm is being measured using the total load time for a page, exactly as a user would experience it. One of the best resources for tips and tricks for lowering page load speed is http://developer.yahoo.com/performance/rules.html , and one of the best tools for testing your site is http://tools.pingdom.com/fpt/ (unless you have Google Webmaster Tools configured, in which case that is the best possible source of page load speed data).
  • 24. 24 | TOP INDEXING ACTION ITEMS