1. YAMAN DIWAKAR NIMJE
Door no 10, 1th
floor, 5th
cross lakshmi layout munnekolala Bangalore-35 | Mob+91-8951509240 | Email: yamannimje@gmail.com
SUMMARY OF SKILL & EXPERIENCE
Proven marketing leader with an ability to articulate a marketing vision, strategy or an idea that has clear tie
backs to business goals. An ability to thrive in a challenging and fast paced environments that require nimble
thinking, quick decision making and results oriented mindset. A unique blend of 4.6 years of marketing, with
expertise spanning across offline & digital marketing, product marketing, retail marketing, new product
launch, events. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies
and growing business as demonstrated through developing a fully integrated omni-channel and offline
marketing campaign targeted at a segment of the competition’s most profitable customers.
HIGHLIGHTS
BTL Marketing Online Marketing
ATL Marketing Kiosk Managing
(worldwide)
EXPERIENCE
07/2015 to till date Assistant Manager | Marketing
GKB Hi-Tech Lenses (P) Ltd
Handling an ATS (Any Time Spectacles) as a BTL activity and
coordinating with IT team and Service teams from Manila Philippines.
Ideation and execution of BTL / ATL initiatives for Gkb hi-tech lenses
in Pan India.
Handling online marketing in Facebook, YouTube, Instagram (
Kodak lens, Swiss lens)
Planning & implementation of national, regional and store specific
promotional activities
Designed promotion strategy for brand campaigns such as product
launch
Preparing and managing marketing plans and budgets
Managed design team in developing POP & promotional collaterals
Identifying target markets and developing strategies to communicate
with them
Analyzing the catchment analysis. Maintaining media tracking reports
Planning for store specific marketing activities to increase footfalls
Tracking effectiveness of the various promotions and events
Liaising with event management agencies to ensure for effective
execution of activities
12/2012 to 07/2015 Officer | Marketing
Food World
Adapting and make relevant Marketing programs that will drive
traffic to stores and increase sales
2. Conduct market research to determine market requirements for
existing and future products
Develop and implement marketing plans and projects for new and
existing products
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Determine and manage the marketing budget
Deliver marketing activity within agreed budget
Monitoring and analyzing market trends
Studying competitors' products and services
Managing the production of promotional material
Managing on other income
Space selling
12/2011 to 11/2012 Officer | Digital Marketing
Ad Avenue Communications
Facebook page promotion and page likes
Worked on SEM
You tube ad promotion
Coordinated with creative agency to manage creatives
Optimizing online marketing programs to achieve online advertising
goals
CUSTOMER RELATIONSHIP MANGEMENT
Actively involved in creating best customer service practice in
Food World stores
Co ordination with area managers in making action plans to
improve service standards in underperforming stores.
Sourcing collaterals required for implementation of the program
Customer interaction to analyze the customer satisfaction level
CO- ORDINATION & LIAISON
Complete co-ordination in roll out of programs.
Conducting customer interaction program to analyze the
customer satisfaction
Vendor management
EDUCATION
2010 to 2012 MBA (Marketing & HR),Garden City College, Bangalore University
2007 to 2010 Bachelor of Science, IHM from University of IGNOU
TECHNICAL PROFICIENCY
3. MS Office Tools
ACHIEVEMENTS
Successfulnew product launch in Cochin, Ahmedabad & Pune
Handle IOTC event in Goa
Responsible for handling Campus Princes event in Pan India
5 New store launch in food world Bangalore
Mobile app launch in Bangalore
PERSONAL DETAILS
DOB June 2nd
1988
Nationality Indian
Languages English, Hindi
Hobbies Movie, Music, Bike riding, Trekking
Place : Bangalore
Date : Yaman Diwakar Nimje