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Strategies for mobile
messaging apps
Sanjana Hattotuwa
TED Fellow alumn | ICT4Peace Foundation
discursive terrains
Facebook Messenger Telegram Viber
media dispersion and temporal diffusion
Original
production
+ 1000’s
++
++
++
++
++
conversations across geography, timezones, languages, actors, media
strategies for content
• Photography encourages empathy and
engagement

• Short-form video is disseminated & seen
more (no more than 3 minutes)

• Civility encourages conversation

• Study your enemy
strategies for IM groups
• Geo-fencing / Geo-locating

• Issues

• Pushing out information

• Engagement
thank you
sanjanah@gmail.com

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Strategies for advocacy & activism using mobile messaging apps