Presentation delivered to cohort of volunteers from STITCH Movement, on 3rd May 2014 in Chilaw, Sri Lanka. The presentation looked at ways through which web, Internet and mobile based apps, services, platforms and tools can widen and deepen institutional and individual activism around social justice issues. The presentation was delivered in Sinhala.

1. social media for social justice
Sanjana Hattotuwa
Centre for Policy Alternatives
TED Fellow Alumn

2. Social media uses Internet, mobile and web-based
technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many).
!
It supports the democratisation of knowledge and
information, transforming people from content
consumers into content producers. (Wikipedia)

3. Social justice generally refers to the idea of
creating a society or institution that is based on the
principles of equality and solidarity, that understands
and values human rights, and that recognises the
dignity of every human being.

4. social media what’s out there today

6. unlimited storage no limits to content creation

7. broadband faster and cheaper web access

8. tablets & smartphones the thumb generation

9. what’s new?
• Ubiquity of two way communications
• Addressable peoples, even those who IDPs or refugees
• Disintermediated models vs. traditional media model
• People as producers
• Low resolution, hyperlocal helps focus and granularity
• Aggregation of low resolution helps macro analysis and
strategy

10. Old Media Consumer
Social Media
Consumer /
Witness /
Producer
Information as a conversation
Knowledge through curation
Information as a package
Passive
Active / Reactive

11. share your story!

12. crowdvoice.org global social activism

13. crowdvoice.org global social activism

14. how to create?

15. instagram mobile photography

16. instagram mobile photography

17. dronestagram mobile photography

18. everydaysrilanka mobile photography

19. srilankabaton mobile photography

20. instagram community collective gaze

21. blogging publish what moves you

22. kottu.org Sri Lanka’s first blog aggregator

23. aggregators
individual perspectives

24. aggregators
individual perspectives

25. sinhala bloggers union
a range of topics

26. boondi
critiquing the mainstream

27. vikalpa.org
civic media in sinhala

28. maatram.org
civic media in tamil

29. twitter updates, insight, witness

30. twitter community from virtual to physical

31. govt on twitter from virtual to physical

32. news via twitter real time to real insights

33. org’s on twitter information, community and
engagement

34. google hangouts updates, insight, witness

35. google hangouts updates, insight, witness

36. google hangouts updates, insight, witness

37. facebook global networking

38. groundviews on facebook engaging, debating, informing

39. gender activism using facebook for awareness
raising

40. memes on facebook
web based cartoons for social
and political critique

41. cso’s on facebook civil society advocacy

42. flickr photo collections

43. flickr promoting social work

44. flickr citizen journalism

45. flickr advocacy and activism

46. maps mapping change and events

47. maps mapping religious extremism

48. maps mapping religious extremism

49. google maps mapping natural disasters

50. google map engine lite mapping election violence

51. crisis in darfur mapping atrocities

52. crisis in darfur mapping atrocities using
google earth

53. online video bearing witness through video

54. ustream bearing witness through video

55. youtube bearing witness through video

56. short form video capturing the hidden

57. slacktivism engendering real change

58. beyond the virtual engage the real world

59. staying safe via unicef http://on.fb.me/1mjQGkf

60. • Think beyond text. Online is not just print.
• Think beyond prose. Online can be satire, verse, haiku!
• Think of photos, audio, video. Rich media tells stories, adds context.
• Don’t suggest you know everything. Use the community to add value
to story.
• Link to other stories online, they add value.

61. thank you
!
sanjanah@cpalanka.org