The document discusses how COVID-19 has changed consumer behavior and accelerated digital transformation. It notes that 94% of Fortune 1000 companies have seen disruptions and consumers are spending more time online and relying more on digital channels. It emphasizes that businesses must communicate their value to customers and adapt to changing demands. The document then discusses how developing a web presence and e-commerce solution can help businesses reduce costs, reach more customers, improve marketing and customer experience. It provides examples of how personalization is key to digital transformation and success stories from KSA and UAE. Finally, it outlines MicroCenter's capabilities in digital transformation and why brands choose them to assist with their digital journey.
3. Pandemic and Business
The Paradigm Shift in Consumer Behaviour
Digital Transformation Journey
Closing Note
AGENDA
4. Covid-19
and
Businesses
• Significant commercial impact being felt globally
• In fact, 94 percent of the Fortune 1000 are already
seeing COVID-19 disruptions.
• New strain of COVID-19 found in UK
• It’s possible that the coronavirus threat will
eventually fade, as the Ebola, Zika etc.
• But the question is “when”?
• Bahrain's gross domestic product (GDP) saw a
decrease of 8.9% at constant prices on an annual
basis in the second quarter of 2020.
5.
6.
7. Changing consumer buying behaviour
• Reduced Net Spending
• Digital channel
• “Value for money”
• Financial security in 2021
• Prioritizing savings over spending
11. The Paradigm Shift
& Accelerating
Change is now
Constant
New normal
COVID 19 Challenges
• Digital workplace & Channels
• Higher visibility of value chain
New Technology
New Business
models
New Products
12. How to adapt
changing
behaviour?
How will you maintain trust in your brand and your products and
services?
How will you reset expectations?
And how will you generate customer experience in the future?
How will you maintain trust with your customers and assure them that
your product(s) and service(s) are still safe?
The answer is “Communication”.
The brands that can demonstrate and articulate their value and adapt to
rapidly changing customer demands as they spend more time at home
and rely more on digital, are the ones that will be most successful.
13.
14. Why Web Presence???
• How are your consumers finding you?
• When someone 'Googles' your business?
• Losing potential customers
• Without a website, your credibility is on stack
15. Web Benefits
• When a website is professionally designed and uses
SEO:
i. Finding your business becomes easy
ii. Opens the door to new potential customers
• Increased Credibility
16.
17. Personalization is the key to digital
transformation
• Harvard Business Review declared that the goal of digital transformation is to
improve
I. customer satisfaction and
II. intimacy.
18. Personalization
facts
Instapage reports that 77% of consumers love to pay more
75% of customers enjoy the feeling of association with co.
Customers love personal recommendations.
The most possible personal experience
19. Tesco’s store greets customers using their first name and reminds them of previous
purchases.
20.
21.
22.
23. Offline???
ONLY 2% OF WEBSITE
VISITORS CONVERT FIRST-
TIME.
AT LEAST 6 VISITS BEFORE
PURCHASING
DIGITAL ADVERTISING
40%+ INCREASE IN SOCIAL
MEDIA USAGE SINCE THE
PANDEMIC EMERGED.
USE OF TRACKING PIXEL
AND
REMARKETING.
24.
25. Importance of digitalization
(Web presence & e-commerce)
• Helps You Reduce Your Costs
• Helps Businesses Go Global
• Can Be Done With Fewer Overheads & Fewer Risk
• Can Broaden Your Brand & Expand Your Business
• Offers Better Marketing Opportunities
• Your Online Store Will Stay Open 24*7/365:
• Is Easier & More Convenient
• Personalize Your Shopping Experience
• Improve the Image of Your Business
• Easily Receive Feedback on Products
• Maximum Security of Transactions
33. Why Brands
Choose
MicroCenter
for Digital
Journey
• Ability to integrate other systems and applications with ecommerce platforms
• Agile ecommerce development methodology
• Competitive rates for web & ecommerce development talent
• Cross-platform mobile ecommerce solutions
• Cross-functional team of experts based in Kingdom of Bahrain
• Web & Ecommerce strategy implementation and integration expertise
• Friendly, open, and collaborative way of working with clients
• In-house, front-end experts: Business Analysts, UX/UI Specialists & Designers
• Proven track record of successful web & ecommerce solution delivery
• Rigorous quality assurance testing before “Go-Live”
34. AND….
it’s more important
than ever before to
be kind, foster human
connection and make
things as easy as
possible for each
other.
It will allow your
customers to retain a
little bit of the
warmth they’re used
to experiencing in
your physical store
environment, but at
home.
Optimizing your
digital presence so
that your users can
find your store online,
complete a purchase
with ease, and even
become loyal brand
ambassadors.
Things are going to be
tough for a while, but
digital transformation
is the best investment
that you can make to
ensure your company
keeps going, well into
the future.
35. MicroCenter
is here to partner with you!
Contact Us
+973 17 232440 www.microcentergulf.com.com
marketing@microcentergulf.com
Q&A
Thank You!
Abu Bashar
Sr. Software Solutions Consultant
Abu.bashar@microcentergulf.com
+973 3593 5926
Hinweis der Redaktion
We’re living through very strange and transformational times; changing the way we live, and conduct business, is the only way that we will survive. By now we all know the new rules for life: stay indoors, practice social distancing, wash your hands, don’t stockpile, be kind. But what are the rules for business? Companies all over the globe are now navigating ‘the new normal’; shutting down their brick and mortar premises and tackling the logistical nightmare of managing their team remotely, or stopping production altogether.
I’m talking about brick and mortar stores who previously may not have focused on their online presence much, or at all! What will they do; how will they stay afloat when forced to shut their doors?
These are the companies that need to take this time to protect their business through forward-thinking digital transformation tactics.
defines digital transformation as “the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements”. Beyond technology, digital transformation revolves around the customers; how you reach them, speak to them and ultimately, how you make their lives easier. And according to top economic advisors, the current pandemic situation is going to accelerate the rate at which businesses adopt digital transformation tactics.
Covid-19 and businesses
Changing Consumer buying behaviour
How to adapt changing behaviour?
Digital Marketplace
Importance of digitalization (Web presence & e-commerce)
How MicroCenter can help businesses to mobilize, stabilize and return to normal via digital transformation?
The economic environment caused by the Covid-19 pandemic has upended the plans and expectations for nearly every industry and business. Most organizations have had to evaluate their lines of business, ways of operating and financial health to determine their ability to withstand the challenges they are facing. For most organizations, changes are needed in order to stay resilient during this challenging time.
lockdown has had a profound impact on how people live.
The period of contagion, self-isolation, and economic uncertainty have changed the way consumers behave—in some cases for years to come.
Net spend is expected to be 21 percent less over the next 6-12 months, versus pre-COVID-19
Close to half (45 percent) predict digital channels will be their main connection to brands
“Value for money” is ranked by 63 percent as the top purchase criteria
Two in five (43 percent) consumers are worried about their financial security in 2021
More than one-third (36 percent), are prioritizing savings over spending
Isolation does not equal the total halt of consumerism. In fact, Attentive has recorded a boost in online sales over the past month with sales trending upward by 20.3%. Obviously, traditionally ‘essential’ product groups are going to be performing better at the moment. For example, CNBC reports that shoppers are buying 4 to 10 times more food; staples, 3.5 to 5 times more paper products, and 2 to 6 times more in personal care and household cleaning supplies. But we also know that online purchases of electronic items are up +53%, home furnishings are up 13.3% and pet supplies are up 41% - so, it’s clear that the stay-at-home shoppers are still going strong.
Perhaps you have a website with a neglected e-store, or maybe your physical shop was your only way of reaching customers and you need to start from scratch. This is the time to transform yourself and your staff into budding e-commerce masters by opening up your products to a digital audience that needs them now more than ever.
Without a website in today’s technical world,
If you do not have a website, what happens
Without a website there is a great chance that you are
One of the main reasons that websites have become so important to businesses of all sizes is due to the ease of finding them online.
SEO uses certain keywords that are related to your business based on what you are selling or providing your consumers
SEO will help with your business’s online web presence which
E-commerce personalization is the process of using customer data to inform elements of the customer journey, making experiences more streamlined.
Data is collected from website browsing behaviour, social media, email, and voluntarily submitted information, allowing e-commerce retailers to personalize customer experiences based on each particular customer’s needs.
Instapage reports that 77% of consumers would rather choose, recommend, or pay more for brands that provide a personalized experience.
75% of customers want to be sure that companies know them by their name and remember their previous purchases.
Customers also want you to use their data to recommend new products that they might enjoy and make them feel special in the process.
The best kinds of e-commerce stores couple their personalization tactics with market segmentation strategies to produce the most personal experience possible for customers
shows that 91% of consumers are actively looking for more interactive content online. That’s a lot of potential customers that want to interact with your brand in return for some fun and maybe even some personalised content!
MADE’s style inspiration quiz is an engaging piece of interactive content that allows their customers to find their personal style through self-segmentation.
But how do you personalise an email, beyond the basic Hey {name} tags? Check out this example from Wayfair, an online furniture store whose revenue has actually doubled in the last month of lockdown! I recently used their e-store to search for futon beds but after browsing I decided not to complete the purchase. A few days later, I got the email above and I was intrigued.
It’s a fact of e-commerce trading that
Your average consumer will actually make around 6 visits to a website before they decide to spend their hard-earned bucks and that’s without an ongoing global crisis
Digital advertising is the perfect tool to reach your customers - after all, WhatsApp, Facebook, and Instagram have seen a
You can create personalised social media adverts via the implementation of a tracking pixel within your website. The pixel will tag the IP address of a user that visits your website and log their activity, you then load this pixel data into your third party advertising platform and apply creative content that will encourage re-engagement. This is known as remarketing
Remarketing techniques allow you to segment the total audience on social media, ensuring that your advertising is only delivered to people who have already visited your website. The pixel allows you to personalise the ad content that each audience member is served based on a specific action they have taken such as viewing a Gold Bicycle helmet on Bobbin Bicycles, for example.
Jarir Bookstore is Saudi Arabia’s largest retailer, offering an extensive range of products that includes office and school supplies, books, children’s toys, arts and crafts materials, and consumer electronics, with over 37 branches across the Kingdom.
Based in Dubai, UAE, Sprii.com is one of the leading online shopping platforms for mums across the Middle East, offering over 300,000 exclusive products ranging from baby diapers and home appliances to books and tablets, etc. Sprii.com is known as the online store that makes the busy mum’s life easier.
The Luxury Closet is a leading online boutique, based in Dubai, UAE, that buys and sells luxury items. The Luxury Closet showcases more than 28,000 unique pieces from top luxury brands including Chanel, Louis Vuitton, Van Cleef, Arpels, Rolex, Cartier, etc.
Founded in 2011, Namshi is one of the leading online fashion retailers in the Middle East. Namshi offers more than 700 brands to 1.2 million active customers in Saudi Arabia, UAE, and across the MENA region.
Founded in 2017, Eyewa is one of the leading Dubai-based online retailers that have grown to be the largest eCommerce store for eyewear brands in the GCC. In 2018, Eyewa was selected by the World Economic Forum as one of the top 100 Arab startups shaping the fourth industrial revolution.
As a planet, we’re going through something unprecedented;
I know that this might not seem important right now, but implementing these personalized approaches
