SlideShare ist ein Scribd-Unternehmen logo
1 von 22
YAHOO!  Meet Your New Customers Presented By: Gabe Elliott
REACH YOUR CUSTOMERS here here 
 and here
YAHOO’S FOUR PILLAR APPROACH With over  70%  of global search reach and  2.4 billion queries a day , Yahoo! is committed to search. Enabling people to find, use, share and expand all human knowledge. SEARCH
YAHOO’S FOUR PILLAR APPROACH We continue to lead the industry by constantly delivering  new and engaging   content  which is essential to our users. A Destination For Great Content CONTENT
YAHOO’S FOUR PILLAR APPROACH At Yahoo!, we provide an environment of community that empowers people by connecting them to others.  Feel the Pulse COMMUNITY
YAHOO’S FOUR PILLAR APPROACH At It started with My Yahoo!, but personalization is now pervasive throughout Yahoo!.  Yahoo! Your Way PERSONALIZATION
LEVERAGE OUR MODES OF ENGAGEMENT Y! Italy Microsite Y! Mexico Movies Top Page Module Y! Canada  “Today on Yahoo!” Module Y! France Video Clips
IT’S TIME TO GET TO KNOW YOUR CUSTOMERS ,[object Object],[object Object],[object Object],Millions of Internet Users Worldwide
THE #1 BRAND  ON THE INTERNET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Yahoo! Internal Data
Integrate Your Online Communications with Search and Display Advertising ,[object Object],MAKE YOUR ADVERTISING WORK HARDER Strategic Brand Idea Magazine Radio PR Direct Mail Newspaper  Search Display TV
DISPLAY INCREASES TRADEMARK SEARCHES 26% ,[object Object],*: Lift vs. Pre-campaign period YOUR AD HERE
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Display Audience Solid Lifts, Mass Reach Search & Display Audience Larger Lifts, Targeted Largest Lifts, Highly Targeted Search & Display Audience
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS ,[object Object],*: Lift vs. Control This metric was not tracked for the Home Loans test. +102% Search Only +210% Search Only +135% Search & Graphical +50% Graphical Only LIFT IN  SHARE  OF ONLINE PURCHASES +244% Search & Graphical +50% Graphical Only LIFT IN ONLINE PURCHASES
One team to piece it all together Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity.  One  point of contact to manage it  all : ALL YOUR MARKETS, ALL IN ONE Localized consumer expertise  Editorial and marketplace management Local campaign optimization Reporting and Billing Creative strategies and implementations
Bringing Measurability to the Online Marketing Mix ,[object Object],[object Object],[object Object],MEASUREMENT AND INSIGHT FOR THE ONLINE SPEND Advertising Brand impact Creative impact Media performance Audience quality Brand Web Sites Site branding impact Audience quality Abandonment & loyalty Purchase intent Search Branding effects Audience quality Other Sponsorships Video Email User-generated content Branded Gaming Branding value Audience quality Engagement
YAHOO! HAS THE AUDIENCE AND REACH :  Y! NORTH AMERICA 967M 47.8B IMPRESSIONS UNIQUE USERS 4.9M Y! Canada 147M Y! US Y! REGION 48.7 billion Total page views: 152 million Total Unique Users:
YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES Over a single month, these Yahoo! properties reach:  Over  53%  of the global Internet population, and Over 75 %  of the U.S. population 27 M 55 M My Yahoo! 23 M 74 M Yahoo! Music 34 M 105 M Yahoo! Entertain. Ntwk. 36 M 112 M Yahoo! News 80M 278 M Yahoo! Mail 87 M   (27M avg day) 295 M  (81M avg day) Yahoo! FrontPage 7 M 24 M Yahoo! Groups 19 M 37 M Yahoo! Video ** 9 M 20 M 42 M 55 M 550 M 900 M GLOBALLY U.S. 7 M FLICKR.com 146 M Yahoo! Sites 3 M Yahoo! Mobile 13 M Yahoo! Answers 18 M Yahoo! Messenger 190 M Total Internet Universe
Y! Mail alone is larger than many countries
 ,[object Object],Source:  comScore Media Metrix, August 2006 YAHOO! MAIL IS #1 GLOBALLY Unique Visitors (Millions)
College educated. Dedicated viewers. ,[object Object],Source:  comScore Media Metrix, August 2006 YAHOO! MAIL :  GLOBALLY mail.yahoo.com 43,036,000,000 Page Views: 21.6  minutes per day Time per user: 256,919,000 Unique Users:
Source: M:Metrics, April, 2008 Yahoo! is the #1 US Mobile Brand Unique Users Per Month (millions) Yahoo! is the Leading Mobile Destination Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search #1 in Mobile Messaging #1 in Email  #2 in Mobile Search #2 in News
Yahoo! reaches 22.1 million mobile web users ,[object Object],[object Object],* Source - M:Metrics, April 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact :  [email_address] THANK YOU Q u e s t i o n s ?

Weitere Àhnliche Inhalte

Was ist angesagt?

Offre de services 2022
Offre de services 2022Offre de services 2022
Offre de services 2022LeaderOccitanie
 
Quelle stratégie pour les entreprises sur les médias sociaux ?
Quelle stratégie pour les entreprises sur les médias sociaux ?Quelle stratégie pour les entreprises sur les médias sociaux ?
Quelle stratégie pour les entreprises sur les médias sociaux ?Fabienne Combier
 
Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...
Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...
Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...Gilles CÎme Kouassi
 
branding strategy of Harley Davidson
branding strategy of Harley Davidson branding strategy of Harley Davidson
branding strategy of Harley Davidson satheesh26
 
Chloé, a Licensing Proposal
Chloé, a Licensing ProposalChloé, a Licensing Proposal
Chloé, a Licensing ProposalJuan Pablo Zuluaga
 
Puma digital strategy
Puma digital strategyPuma digital strategy
Puma digital strategyAmanda Taylor
 
Pestel analysis of bmw
Pestel analysis of bmwPestel analysis of bmw
Pestel analysis of bmwShashwat Shankar
 
Senior Project - Nissan Marketing Plan
Senior Project - Nissan Marketing PlanSenior Project - Nissan Marketing Plan
Senior Project - Nissan Marketing PlanDennis Dizon Garcia
 
Dior final copy
Dior final copyDior final copy
Dior final copySophia Tripp
 
United Colors Of Benetton Presentation
United Colors Of Benetton PresentationUnited Colors Of Benetton Presentation
United Colors Of Benetton PresentationSwati Kaushik
 
PUMA
PUMAPUMA
PUMAMVIT
 
"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum
"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum
"The Future of the Automotive Industry", Automotive Session, POSCO EVI ForumYonki Hyungkeun PARK
 
Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...
Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...
Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...Juliette BattĂ©
 
Volkswagen
VolkswagenVolkswagen
Volkswagenromanself
 

Was ist angesagt? (20)

Offre de services 2022
Offre de services 2022Offre de services 2022
Offre de services 2022
 
Quelle stratégie pour les entreprises sur les médias sociaux ?
Quelle stratégie pour les entreprises sur les médias sociaux ?Quelle stratégie pour les entreprises sur les médias sociaux ?
Quelle stratégie pour les entreprises sur les médias sociaux ?
 
Levi's
Levi'sLevi's
Levi's
 
Rolls_Royce
Rolls_RoyceRolls_Royce
Rolls_Royce
 
Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...
Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...
Elaboration d'une stratégie d'Inbound Marketing dans une entreprise de E-comm...
 
Harleydavidsonbrand
HarleydavidsonbrandHarleydavidsonbrand
Harleydavidsonbrand
 
BMW
BMWBMW
BMW
 
branding strategy of Harley Davidson
branding strategy of Harley Davidson branding strategy of Harley Davidson
branding strategy of Harley Davidson
 
Chloé, a Licensing Proposal
Chloé, a Licensing ProposalChloé, a Licensing Proposal
Chloé, a Licensing Proposal
 
La campagne Dim
La campagne DimLa campagne Dim
La campagne Dim
 
Puma digital strategy
Puma digital strategyPuma digital strategy
Puma digital strategy
 
Pestel analysis of bmw
Pestel analysis of bmwPestel analysis of bmw
Pestel analysis of bmw
 
Senior Project - Nissan Marketing Plan
Senior Project - Nissan Marketing PlanSenior Project - Nissan Marketing Plan
Senior Project - Nissan Marketing Plan
 
Dior final copy
Dior final copyDior final copy
Dior final copy
 
BMW success
BMW successBMW success
BMW success
 
United Colors Of Benetton Presentation
United Colors Of Benetton PresentationUnited Colors Of Benetton Presentation
United Colors Of Benetton Presentation
 
PUMA
PUMAPUMA
PUMA
 
"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum
"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum
"The Future of the Automotive Industry", Automotive Session, POSCO EVI Forum
 
Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...
Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...
Étude de marchĂ© grande taille / plus size) : Alors qu’aujourd’hui 40% des fem...
 
Volkswagen
VolkswagenVolkswagen
Volkswagen
 

Andere mochten auch

Telling Your Story Through Branding
Telling Your Story Through BrandingTelling Your Story Through Branding
Telling Your Story Through BrandingImaginasium, Inc.
 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
 
2009 Brandfromthe Inside
2009 Brandfromthe Inside2009 Brandfromthe Inside
2009 Brandfromthe InsideLibby Sartain
 
How to Brand an HR Service Business
How to Brand an HR Service BusinessHow to Brand an HR Service Business
How to Brand an HR Service BusinessMlicki
 
Web Analytics from the inside out
Web Analytics from the inside outWeb Analytics from the inside out
Web Analytics from the inside outEmer Kirrane
 
Employer Branding in Transitions
Employer Branding in TransitionsEmployer Branding in Transitions
Employer Branding in TransitionsN. Robert Johnson, APR
 
Yahoo Strategy Analysis
Yahoo   Strategy AnalysisYahoo   Strategy Analysis
Yahoo Strategy AnalysisMarcom18
 
Role of hr in knowledge management final ppt
Role of hr in knowledge management final pptRole of hr in knowledge management final ppt
Role of hr in knowledge management final pptTanuj Poddar
 
Brand You : Personal Branding
Brand You : Personal BrandingBrand You : Personal Branding
Brand You : Personal BrandingStudio Science
 

Andere mochten auch (9)

Telling Your Story Through Branding
Telling Your Story Through BrandingTelling Your Story Through Branding
Telling Your Story Through Branding
 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?
 
2009 Brandfromthe Inside
2009 Brandfromthe Inside2009 Brandfromthe Inside
2009 Brandfromthe Inside
 
How to Brand an HR Service Business
How to Brand an HR Service BusinessHow to Brand an HR Service Business
How to Brand an HR Service Business
 
Web Analytics from the inside out
Web Analytics from the inside outWeb Analytics from the inside out
Web Analytics from the inside out
 
Employer Branding in Transitions
Employer Branding in TransitionsEmployer Branding in Transitions
Employer Branding in Transitions
 
Yahoo Strategy Analysis
Yahoo   Strategy AnalysisYahoo   Strategy Analysis
Yahoo Strategy Analysis
 
Role of hr in knowledge management final ppt
Role of hr in knowledge management final pptRole of hr in knowledge management final ppt
Role of hr in knowledge management final ppt
 
Brand You : Personal Branding
Brand You : Personal BrandingBrand You : Personal Branding
Brand You : Personal Branding
 

Ähnlich wie Yahoo Media Kit

Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27pappaljf
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarAd Dynamo
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Noelle Stehling McIntire
 
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 360i
 
Consumer Behavior - Yahoo!
Consumer Behavior - Yahoo! Consumer Behavior - Yahoo!
Consumer Behavior - Yahoo! Chenhui James Zheng
 
REV Love Comm UDS City Creek Center Pres
REV Love Comm UDS City Creek Center PresREV Love Comm UDS City Creek Center Pres
REV Love Comm UDS City Creek Center PresSteve Hasson
 
Marketing for Artists: Best Practices for Fine Artists on Social Media
Marketing for Artists: Best Practices for Fine Artists on Social Media Marketing for Artists: Best Practices for Fine Artists on Social Media
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
 
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyThink Digital First
 
gWave Consulting Social Media Presentation
gWave Consulting Social Media PresentationgWave Consulting Social Media Presentation
gWave Consulting Social Media PresentationgWave Consulting
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldAJ Gerritson
 
Sonico Mediakit (V4,4) En
Sonico   Mediakit (V4,4)   EnSonico   Mediakit (V4,4)   En
Sonico Mediakit (V4,4) EnTomas O'Farrell
 
Opportunities in Digital Video and Social Media: Reach and engage your audien...
Opportunities in Digital Video and Social Media: Reach and engage your audien...Opportunities in Digital Video and Social Media: Reach and engage your audien...
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
 

Ähnlich wie Yahoo Media Kit (20)

Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo Seminar
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!
 
Yahoo
YahooYahoo
Yahoo
 
2004 Annual Report
2004 Annual Report2004 Annual Report
2004 Annual Report
 
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
 
Consumer Behavior - Yahoo!
Consumer Behavior - Yahoo! Consumer Behavior - Yahoo!
Consumer Behavior - Yahoo!
 
REV Love Comm UDS City Creek Center Pres
REV Love Comm UDS City Creek Center PresREV Love Comm UDS City Creek Center Pres
REV Love Comm UDS City Creek Center Pres
 
Marketing for Artists: Best Practices for Fine Artists on Social Media
Marketing for Artists: Best Practices for Fine Artists on Social Media Marketing for Artists: Best Practices for Fine Artists on Social Media
Marketing for Artists: Best Practices for Fine Artists on Social Media
 
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media Strategy
 
Yahoo! case study
Yahoo! case studyYahoo! case study
Yahoo! case study
 
gWave Consulting Social Media Presentation
gWave Consulting Social Media PresentationgWave Consulting Social Media Presentation
gWave Consulting Social Media Presentation
 
social_media_tm_hp_slides
social_media_tm_hp_slidessocial_media_tm_hp_slides
social_media_tm_hp_slides
 
WWLP
WWLPWWLP
WWLP
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
 
Business In Real Time Ifma
Business In Real Time IfmaBusiness In Real Time Ifma
Business In Real Time Ifma
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
 
Sonico Mediakit (V4,4) En
Sonico   Mediakit (V4,4)   EnSonico   Mediakit (V4,4)   En
Sonico Mediakit (V4,4) En
 
Opportunities in Digital Video and Social Media: Reach and engage your audien...
Opportunities in Digital Video and Social Media: Reach and engage your audien...Opportunities in Digital Video and Social Media: Reach and engage your audien...
Opportunities in Digital Video and Social Media: Reach and engage your audien...
 

KĂŒrzlich hochgeladen

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 

KĂŒrzlich hochgeladen (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 

Yahoo Media Kit

  • 1. YAHOO! Meet Your New Customers Presented By: Gabe Elliott
  • 2. REACH YOUR CUSTOMERS here here 
 and here
  • 3. YAHOO’S FOUR PILLAR APPROACH With over 70% of global search reach and 2.4 billion queries a day , Yahoo! is committed to search. Enabling people to find, use, share and expand all human knowledge. SEARCH
  • 4. YAHOO’S FOUR PILLAR APPROACH We continue to lead the industry by constantly delivering new and engaging content which is essential to our users. A Destination For Great Content CONTENT
  • 5. YAHOO’S FOUR PILLAR APPROACH At Yahoo!, we provide an environment of community that empowers people by connecting them to others. Feel the Pulse COMMUNITY
  • 6. YAHOO’S FOUR PILLAR APPROACH At It started with My Yahoo!, but personalization is now pervasive throughout Yahoo!. Yahoo! Your Way PERSONALIZATION
  • 7. LEVERAGE OUR MODES OF ENGAGEMENT Y! Italy Microsite Y! Mexico Movies Top Page Module Y! Canada “Today on Yahoo!” Module Y! France Video Clips
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Display Audience Solid Lifts, Mass Reach Search & Display Audience Larger Lifts, Targeted Largest Lifts, Highly Targeted Search & Display Audience
  • 13.
  • 14. One team to piece it all together Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity. One point of contact to manage it all : ALL YOUR MARKETS, ALL IN ONE Localized consumer expertise Editorial and marketplace management Local campaign optimization Reporting and Billing Creative strategies and implementations
  • 15.
  • 16. YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA 967M 47.8B IMPRESSIONS UNIQUE USERS 4.9M Y! Canada 147M Y! US Y! REGION 48.7 billion Total page views: 152 million Total Unique Users:
  • 17. YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES Over a single month, these Yahoo! properties reach: Over 53% of the global Internet population, and Over 75 % of the U.S. population 27 M 55 M My Yahoo! 23 M 74 M Yahoo! Music 34 M 105 M Yahoo! Entertain. Ntwk. 36 M 112 M Yahoo! News 80M 278 M Yahoo! Mail 87 M (27M avg day) 295 M (81M avg day) Yahoo! FrontPage 7 M 24 M Yahoo! Groups 19 M 37 M Yahoo! Video ** 9 M 20 M 42 M 55 M 550 M 900 M GLOBALLY U.S. 7 M FLICKR.com 146 M Yahoo! Sites 3 M Yahoo! Mobile 13 M Yahoo! Answers 18 M Yahoo! Messenger 190 M Total Internet Universe
  • 18.
  • 19.
  • 20. Source: M:Metrics, April, 2008 Yahoo! is the #1 US Mobile Brand Unique Users Per Month (millions) Yahoo! is the Leading Mobile Destination Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search #1 in Mobile Messaging #1 in Email #2 in Mobile Search #2 in News
  • 21.
  • 22. Contact : [email_address] THANK YOU Q u e s t i o n s ?

Hinweis der Redaktion

  1. Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  2. Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  3. Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  4. Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
  5. Example of MI3 global campaign that used all pillars. Search, Content, Personalization and Community.
  6. Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
  7. Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
  8. Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
  9. Create unparalleled brand and PR impact through a simultaneous global event Generate significant awareness and hype around product launches Increase user engagement through prominent exposure and compelling creative Your audience is everywhere- across all countries around the world. As an advertiser, it is crucial to be wherever your customers are. There are many ways to do this, one being a global takeover of the Front Page of Yahoo! Your brand will be in front of your consumers all over the world.
  10. Wrap Up: Each form of advertising is effective on it’s own, though in different ways. Display is a great way to reach a mass audience, and smaller lifts among a big target can be equivalent to larger lifts among a more targeted group, such as searchers. As search is a more targeted form of advertising, the group you’re hitting is smaller, but the advertising generates robust lifts (what you lose in reach, you make up for in increased effectiveness). That being said, when advertisers reinforce their targeted search advertising with display advertising (and vice versa), the effectiveness of the advertising is amplified – it is the most effective means of grabbing a greater share of category engagement, as well as increasing online and offline conversions.
  11. Exposure to all levels of advertising drives significant lifts in online purchase, particularly exposure to both search and graphical advertising. In fact, exposing users to both search and graphical ads is the most effective means of increasing online purchases, as well as your share of online purchases in the category. Online purchases were calculated from user’s view of the “thank you” page on the client’s website following a purchase. Comscore’s panel allows them to look at every action and every page that is viewed online.
  12. Yahoo! wants to do all we can to help simplify your lives. With all involved when executing a global campaign, our commitment as the Cross Market Team is to work with you on both Search and Display. Instead of you working with a local contact in each country, we will be your one stop shop and act as the liaison between you and all of our markets. This will provide you dedicated service at home, yet allowing you to receive the localized attention abroad.
  13. Mass usage started with SMS, now it is moving to email. Since we are #1 in email on the PC, this creates loyalty of our mobile web users. By providing the entry into mobile web usage they start spending more time areas of than mail (news, sports etc). Plus our users are logged in, great for adding targeting layers.