This document discusses the importance and simplicity of user experience (UX) research. It provides an overview of different types of UX research methods like observations, interviews, usability testing and surveys. The document advocates that UX research should be done for any project and provides suggestions for how to conduct low-cost or free research, like getting help from UX specialists or using starter kits and analytics tools provided by IBM. The overall message is that UX research is simple to do and can provide important insights for a project.

1. UX RESEARCH
It’s simpler than you thought
Yael Keren, Senior UX Designer
Ora Peled-Nakash, UX Designer & Researcher
March 24th , 2015

2. “I should do research in my project.
It’s simple and possible.”

3. “I should do research in my project.
It’s simple and possible.”

4. “I should do research in my project.
It’s simple and possible.”

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7. Why should I do research?
7

8. Taken from Tomer Sharon’s “It’s Our Research”

9. “I should do research in my project.
It’s simple and possible.”

10. Types of research
Generative
Research methods used to
understand the users of our
product and gain information on
how they currently perform tasks
(usually before a new version or
product is developed)
Evaluative
A collection of methods, skills and
tools utilized to uncover how a
person perceives a system before,
during and after interacting with it.

11. Types of research
Expert reviews
Surveys
Potential customer interviews
Observe customers in action
Competitive analysis
Requirements
Analysis
Design Implementation Testing Evaluation
Ask a neighbor
Expert reviews
A/B testing
A/B testing
Analytics
Customer visits
Think aloud
Think aloud

12. Observations/Interviews
Usability Testing
Surveys

13. Observations/Interviews
Usability Testing
Surveys

14. Observations and Interviews
AppScan Standard/Enterprise
Generative research
§ Calls with customers (NIH)
§ Visits to Verint and Amdocs

15. Observations/Interviews
Usability Testing
Surveys

16. Think Aloud Usability Testing
16

17. Think Aloud Usability Testing
17

18. Think Aloud Usability Testing
18
Remove
Move from here
to here
• Add history
• Add grouping
Change wording

19. Observations/Interviews
Usability Testing
Surveys

20. Internal survey sent to GBS/GTS contacts

21. Internal survey sent to GBS/GTS contacts
• CFO and CEO
• VP Omnichannel Strategy

22. External survey handed out at InterConnect

23. “I should do research in my project.
It’s simple and possible.”

24. Taken from Tomer Sharon’s “It’s Our Research”

25. I can’t do research because…
Where can I get users?
How do I conduct the research?
Research takes time….
Research costs money…

26. I can’t do research because…
Where can I get users?
• Sponsor users
• Non-sponsor users
• Direct access – Linkedin, twitter, StackOverflow

27. I can’t do research because…
How do I conduct the research?
• Get help from UX
• IBM starter kit
• Observe and Listen

28. LET’S TRY…

29. Take out your mobile phone

30. Take out your mobile phone
Write a note/message to yourself

31. How did you hold your phone?

32. A B C
Full article: uxmatters.com How Do Users Really Hold Mobile Devices?

33. Supporting IBM tools
IBM Design community
Research starters kit

34. I can’t do research because…
Research takes time…
1 min 5 min 10 min 1 hour 1 day
InterviewGoogle it!
Interviews
Surveys Analytics Usability
testing

35. I can’t do research because…
Research costs money…

38. 38

40. Thomas John Watson, Sr.
The father of THINK

41. “I should do research in my project.
It’s simple and possible.”

42. Thank you!
orap@il.ibm.com
yaelk@il.ibm.com