6. Competition
Market >$5B in the US
technologies
• Too complex
• Too slow
Tapping • Not secure Card-reading
technologies enough technologies
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7. Competitive advantage
We analyze shaking pattern to pair
devices
Just shake to:
(1) “locate” the
device
(2) request exchange
(3) transfer
PATENT PENDING, COMPLEX
TECHNOLOGY FOR A
FASTEST, MOST SEAMLESS &
SECURE SOLUTION
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8. Business model
Ads with notifications of data transfer
You just received
Andrew Cohen’s
contact card
Add to Contacts Delete
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9. User acquisition
Professionals, events
100K users by H2 2013 // 1M by 2015
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10. Founding team
Nicky Pappo
Tech & security expert, managed
R&D departments at Aladdin &
Commtouch, serial
entrepreneur, founded PassCall
Yael Tamar
Helped build & launch products,
raised funds, social media whiz
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11. Milestones
MVP Beta Launch
Dec ’12 Feb ’13 April ’13
http://tiny.cc/testmyapp
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12. Appendix: competitive
comparison
Tapping
Card
Exshake NFC (e.g. QR
Scanning
Bump)
Security High High Low High High
2 Offline & Very
Speed 1 action 3 actions
actions slow slow
Sustaine
d
Yes No No No No
informat
ion
iOS, Cross -
Availabil Only iOS,
soon N/A platfo
ity droid droid
droid
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