Target market

Finding your Target Market Lesson 1.3 Activity 2

A market is all potential customers who share common needs and wants and who have the ability and willingness to buy the product. What is a Market?

Target Marketing ,[object Object],[object Object]

Customers versus Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The First Step ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],You also need to understand that people purchase products or services for three basic reasons:

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The Marketing Mix ,[object Object],[object Object],PROMOTION PLACE PRICE PRODUCT

Product ,[object Object],[object Object],[object Object]

Price ,[object Object],[object Object],[object Object],[object Object]

Place ,[object Object],[object Object],[object Object],[object Object]

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Examples of a Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target market

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Target market