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Market segmentation

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Market Segmentation Lesson 1.4 Activity 1
Vocabulary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Market Segmentation? ,[object Object]
Why it is Important ,[object Object],[object Object]
4 Ways to Segment a Market ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],1. Demographics
Demographics: Age ,[object Object],[object Object],[object Object],[object Object]
Demographics: Gender ,[object Object],[object Object]
Demographics: Income ,[object Object],[object Object],[object Object]
Demographics Ethnicity ,[object Object],[object Object],[object Object]
2. Psychographics ,[object Object],[object Object],[object Object],[object Object]
3. Geographics ,[object Object],[object Object],[object Object],[object Object]
Would the same products that sell well in California, also sell well in Maine?
4. Product Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it all together… The Marketing Concept Consumers Marketing Research Marketing Segmentation Product Price Place Promotion
 

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Market segmentation

  • 1. Market Segmentation Lesson 1.4 Activity 1
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  • 13. Would the same products that sell well in California, also sell well in Maine?
  • 14.
  • 15. Putting it all together… The Marketing Concept Consumers Marketing Research Marketing Segmentation Product Price Place Promotion
  • 16.