Longitude 64 magazine presents Luxury Yacht for Brokerage and Charter. September 2011 issue

1. YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS
Latest yacht Listings new Luxury yachts Listings Marketing your inventory
LONGITUDE64 www.longitude64.com | Issue sePTeMBeR 2011
YACHT BROKERAGE
social Media strategy
and APIs integration
YACHT CHARTER
Inbound Marketing strategy
for Luxuy yachts
OnLInE PR TIPS
TheManaging brand
awareness onlne
BOAT SHOwS
Mobile
Fall Boat shows
Calendar
apps ag
e
r
ke
Yacht Bro
FOCUS Marketing for the yachting industry 1.99£

2. M o s t a d v a n c e d m a r k e t i n g
LONgITUDE64

3. p l a t f o r m f o r t h e y a c h t i n g
Docks & SLIPS SOLUTIONS
yacht brokerage solutions
yacht charter solutions
monthly magazine
web: www.longitude64.com
email: sales@longitude64.com
skype: longitude64
facebook: www.facebook.com/longitude64
twitter: www.twitter.com/longitude64

4. contents
LONGITUDE64
EDITOR’S LETTER
8 EDITOR LETTER
Welcome to the
Longitude64 magazine
12 LONGITUDE 64
A new approach to yacht
brokerage and yacht charter
marketing
16 SOCIAL MEDIA MARKETING
Establishing an efficient social media
marketing strategy becomes now a
reality for yacht brokerage and yacht
charter companies.
20 SOCIAL NETWORKS
Advantages of using APIs integration
to post automatically to social networks.
27 BOAT SHOWS CALENDAR
Boat show events taking place
in september 2011
28 08
YACHT BROKERAGE LISTINGS
Yacht brokerage listings for the
month of september 2011
presented by brokerage
companies using our
yacht brokerage solution
12 YACHT CHARTER LISTINGS
Yacht Charter listings for the
month of september 2011
presented by charter companies using
our yacht charter solution
Yacht
Brokerage
14 Docks & Slips
Docks and Slips listings for the
month of september 2011
presented by real estate agencies
and Charter
using our docks and slips solution
Marketing
FEATURES 24
336 YACHT CHARTER MARKETING
Inbound marketing strategy for
luxury charter yachts
LONGITUDE64 • ISSUE SEPTEMBER 2011
338 YACHT BROKERAGE SOLUTION
Presentation of the yacht brokerage
solution for joomla. Features and
advantages
345 Find Prospects
Using social media to find
prospects.
04
32

5. 42
347 Online PR
56
Understanding online PR and how
to use it to create brand awareness
348 YACHT CHARTER SOLUTIION
Presentation of the yacht charter
solution for joomla. Features and
advantages
352 DOCKS & SLIPS SOLUTION
Presentation of the docks & slips
solution for joomla. Features and
advantages
360 YACHT DESIGN NEWS
Yacht design news for
356 NEWS AROUND THE WORLD
Yachting events around
the world
september 2011
10
Cover Story
%O
FF Longitude 64 - The Yacht-
ing Network offers powerful
GRAB
features to yacht brokerage
and yacht charter companies
looking for a turnkey solu-
yearly tion in order to improve their
Subscription inbound marketing activities
and social networks integra-
Today !! tion .

6. THE
YACHTING
NETWORK
www.theyachtingnetwork.ch
Most Advanced Marketing
Services for the Yachting
Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch

7. Social Media Marketing
Social Networks Integration
Superyachts Marketing
Dedicated Superyachts
Reservation Sites
Yacht Brokerage Solutions
Yacht Charter Solutions
Corporate Magazines
Creation

8. EDITOR’S LETTER
OLIVIeR BAeLDe
by
Editor
LONGITUDE64
PUBLISHER/EDITOR
welcome Olivier Baelde
editor@yachting.vg
Marketing solutions Magazines are available in
ADVERTISING MGR
printed and electronic ver-
for yacht broker- James Blackburn
sions.
age , yacht charter advertising@yachting.vg
companies and real The Yachting Network plat-
SALES MGR
estate agencies form coupled to our yacht-
Ian Foster
ing solutions provide an
specializing in the exclusive set of features
sales@yachting.vg
rental and sale of to yacht brokerage and
MARKETING MGR
docks and slips are yacht charter companies
Clive Coleman
allowing them to market
our primary focus. marketing@yachting.vg
worldwide on different me-
dias their yachts for sale or
PR MGR
charter fleet.
Web Solutions Antoine Bonvin
We developed over the last pr@yachting.vg
We continuously work on
24 months an online plat-
improving our platform to
form using the latest tech- SUBSCRIPTIONS MGR
provide advanced features
nologies in terms of web Danielle Chiocci
not available in third party
design, database architec- subscriptions@yachting.vg
listings websites.
ture, cloud hosting.
SOCIAL NETWORKS MGR
Furtermore, a very pow- Sven Nicklasson
erful social network inte-
Mobile Solutions
social_networks@yachting.vg
The release of our iphone
gration though APIs al-
and ipad apps are sched-
lows the brokerage and BUSINESS DEVELOPMENT
uled for december 2011. It
charter companies using MGR
will add even more reach
our yachting solutions to Glen Coburn
to our solutions.
gain maximum exposure bus_dev@yachting.vg
on a worldwide basis with
Join us
a minimum of efforts on
their side.
LONGITUDE64a • ISSUE SEPTEMBER 2011
Olivier Baelde
Publisher, Editor
Then, our montlhy maga-
Crans Montana,
zines generated through
Switzerland
an InDesign CS5 workflow All correspondence should
integration allows to gen- be addressed to
erate on a monthly basis rue pirazzilina 31
magazines for every sites Crans Montana, VS, 3963
composing The Yachting Switzerland
Network.
8

9. Longitude 64 Brokerage
For Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: Turkey
This Azimut 50 is in “As New” Condition. This is the 2 cabin version of this very popular yacht. This Azi-
mut 50 was purchased in 2007 by the current owner and has only 200 hours. She was never char-
tered and always well maintained by the current owner. Since it was purchased in 2007, the current
owner added a Zodiac tender in 2008 and a new Yamaha outboard in 2010.
Crans Montana, VS, 3963, Switzerland - Telephone: +41 (0)27 483 1220
Skype: longitude64 - www.longitude64.ch - email:sales@longitude64.ch

10. SAN LORENZO
SL88 - 2007
3 300 000 Euros
MANGUSTA
OVERMARINE 105
4 250 000 Euros
PRINCESS
23M - 2006
1 495 000 Euros
PRINCESS
P67 - 2006
1 131 000 Euros
FAIRLINE SQUADRON
58 - 2005
455 000 £
UK - Poole Office
Andrew Noble
Telephone: 0044 (0) 1202 901721
Mobile: 0044 (0) 7971 120008
UK - Sandbanks Office - Robert Bettell - Mobile: 0044 (0) 7886 526775
w w w. c a r i n e y a c h t s . c o m sales@carineyachts.com

11. CUSTOM LINE
94 - 1999
2 750 000 Euros
FERRETTI
731 - 2005
2 200 000 Euros
FERRETTI
780HT - 2006
2 890 000 Euros
FERRETTI
810 - 2003
1 750 000 Euros
FERRETTI
731 - 2005
1750 000 Euros
Palma Mallorca Spain
Geoff Churchill
Mobile: 0034 626 753711
sales@carineyachts.com w w w. c a r i n e y a c h t s . c o m

12. LOnGITUDE 64
OLIVIeR BAeLDe
by
Editor
“Longitude 64 -
The Yachting network”
A new approach to yacht brokerage and
yacht charter marketing: integration with
social networks
W
elcome to the Longitude 64
monthly magazine. The pri-
mary purpose of this maga-
zine is to present yachts for brokerage
and yachts for charter from clients
using our yachting solutions. In order
to provide them with a competitive
advantage, we decided to integrate
our online platform called The Yacht-
ing Network with the Adobe inDesign
workflow. The end result being that
all the listings from clients using our
online yachting solutions are as well
included in our monthly magazines.
It brings them maximum exposure as
well as brand recognition. We believe
that there is still a need for a printed
W
version to allow readers to be able our clients listings. e believe that a tight inte-
to read offline while traveling for ex- gration between the web
T
ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running
ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and
are not always willing to stay a long able to provide to all clients social networks and coupled with a
time in front of a computer screen in using our yachting and real estate printed version will bring them a very
order to review luxury yachts for sale solutions an integrated platform able powerful platform to increase the vis-
or charter. A printed version still has to deliver online and offline visibility ibility of their listings.
LONGITUDE64a • ISSUE SEPTEMBER 2011
its charm and provides added value to through very efficient web services.
U
our clients. nlike third party listing sites
F
urthemore, our complete inte- specializing in yachting, cli-
w
We hope you will enjoy gration to over 15 social net- ents list their yachts only once
reading every month our works through APIs allows clients on their websites in our yachting so-
magazines. In the following using our solutions to post automati- lutions and then syndication takes
months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain
ing Network will be integrated in the media accounts without extra work. name and web site is the place where
Adobe Indesign workflow in order to all listings are managed, indexed first
generate monthly magazines adding by search engines and where all in-
again some exposure and visibility to bound traffic goes back to when syn-
12

13. T
dicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar-
joomla was designed to answer kets.
O Y
ver time, this strategy will the needs of real estate agen- acht Listings are as well dis-
bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to
eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-
cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated to
listing sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,
the crowd. Vast, Oodle. It helps in increas-
The Yachting Network has local web- ing backlinks to the client’s
T
he Yacht Brokerage So- website.
lutions for joomla was
sites in all european countries. The
A
designed to answer print version of our magazine brings dditional XML feeds
the needs of yacht brokerage additional readers and visibility to our following the openma-
or dealership companies. It rine standard (www.
clients. Complete integration in social
provides extensive features openmarine.org) generate files
not found in the competition. networks maximizes the exposure of compatible with The Yacht
The Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,
includes lead request man- mobile apps will close the circle of a Jameslist... completing a very
agement to store all yacht powerful array of syndication
requests.
360 inbound marketing strategy. tools.
T
he Yacht charter reservation So- lead request management to store all
LONGITUDE64 • ISSUE SEPTEMBER 2011
lutions for joomla was designed yacht slips requests.
to answer the needs of yacht
P
charter companies. It provides exten- owerful and integrated APIs:
sive features not found in the compe- Powerful & Integrated Syndica-
tition. The Yacht Charter Reservation tion Services: Our Solution offers
solution includes reservation requests a very powerful synchronization tool
and quotes management as well as in order to increase instantly the vis-
online availability calendars. ibility of the listings in the Longitude
64 Yachting Network composed of
over 15 web sites (and growing) tar-
13

14. MAISHA 2008 - 10.500.000 €
COBRA
Built by Cobra Shipyard and designed by AVA Yacht Design and Scaro Design, MAISHA was
launched at the end of June, 2008 in Bodrum, Turkey, on the shores of the Aegean Sea. Boat
building has existed since the beginning of times and has never ceased, producing and spread-
ing new boats further west and propagating its maritime tradition and culture as far as the
western shores of Europe. In Bodrum, one can still smell freshly cut wood and hear the sounds of
traditional marine carpentry - Specs: LOA:38 metres Beam:9 metres Draft:2 feet - MAN 800hp
- Diesel - Web id: 4 - P rice: 10.500.000 € Tax Not Paid
www.yachtshowroom.com
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959

15. 75 VENERE - 1.990.000 €
RIVA
The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3
crew in an additional 2 cabins. This Riva 75 Venere is a well-equipped and well maintained
example. The stunning model benefits from an extensive interior refit and hull painting in
2008. She is in private ownership, has never been chartered and has only been used June-
August 2008 and for 5 weeks during summer 2009.
www.yachtshowroom.com
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959

16. SOCIAL MEDIA
Social Media Establishing an efficient
Marketing and “ SOCIAL MEDIA marketing
strategy becomes now
a reality for yacht
Yachting brokerage and yacht
charter companies. When
establishing the company
marketing strategy,
The most costly decision a market- it does not appear anymore as a cost
several key indicators
ing or sales manager will take when effective solution in a long term strat-
implementing a marketing strategy egyh. All third party listings sites rely must be closely watched.
As well, deciding the
LONGITUDE64a • ISSUE SEPTEMBER 2011
will be to rely entirely on third party on traffic to their sites in order to be
websites to acquire new contacts and able to charge yacht brokerage and direction of the data
promote the yacht listings. This deci- yacht charter firms. Thus, they will
sion is mostly taken due to the ap- most of the time prevent this traffic
flow between the
parent easy setup and maintenance to leave their site unless it goes to a company and third party
third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly
vide. However, when analyzing care- the listings between the company’s
in terms of advertising
fully the features provided, as well website and the outside world must
as the possibility to create inbound be carefully evaluated. The success in budget without bringing
traffic to the company’s website or establishing a long term approach is long term traffic. ”
expand the reach to social networks, to consider, as the central point, the
16

17. company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.
ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back to
party listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-
to social network will take place. This data flow will allow lar third party listings website, most of the traffic will still
you to generate inbound traffic back to your site and not flow to your site through the other channels. On the other
to other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stop
vided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...
your site once will most likely come back to your site on
a regular basis. A powerful outbound strategy for the list- 0 Social media is online
ings is to target all available social network and document Social media is something that takes place online. It is a
or images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-
the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means social
array of sites which are not used by third party listings media is location-independent, which makes it a valuable
websites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.
mize your exposure on social networks relatively easily by
selecting a yachting solution already integrating the APIs 0 Social media is user-generated
to post automatically. Content used to be something that very few people cre-
ated. Reporters, TV anchors, movie directors, authors, radio
0 Social networks integration DJs, and magazine editors created content, and everyone
else consumed it. Now, everyone is a publisher, and the
Furthermore, third party listings websites will not have any people who use the content are also the ones who create
incentives to integrate your listings with social networks it.
or other sites in order to keep the traffic on their site. You
must put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-
dicate listings to generic listings sites. (Olx, Oddle, Vast...), able
third party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,
the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offers
generate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social media
through a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy and
book and twitter account. intuitive enough for the common person to use. Even if
you don’t use social media now, there’s no reason not to
0 XML feeds jump in!
We went further in the integration of our yachting solu-
tions with a large array of APIs. Clients using our yachting
solutions have their listings posted automatically to Flickr,
LONGITUDE64 • ISSUE SEPTEMBER 2011
Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.
Then, PDF brochures generated are posted to Issuu, Scribd,
Slideshare, Docstoc expanding the reach and search en-
gines indexing. And a new service launched this month is
through the magazines listing all the yachts from our cli-
ents and generated in 3 versions: print on demand version,
electronic version and ipad version. The goal in creating
your marketing strategy is not to get linked to a single third
party listings website where they will dictate their market-
ing strategy to you and make it very difficult for you to
17

18. AZIMUTGreece
Located in
Leonardo 98, 2008, 3.600.000 €
Just reduced in price this is a great opportunity to acquire an Azimut 98 Leonardo at a fraction of the new price with
little more than delivery hours on her engines. The Leonardo has been described as the ‘ Ocean Coupe ‘ of the seas
with her dynamic flowing lines that doesn’t compromise on interior space and liveability. The yacht provides a sport-
ing drive in impeccable style, combined with a layout that blurs the line between inside and out . When open , the
fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area
into an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space
UK Office
Contact: Mark Davies
Tel: +44 (0)1242 250 000
Fax: +44 (0)1242 500 253
Mobile: 07703 336 634

19. LAZZARA 840, 2007, 3.000.000 €
Located in Spain
You’ll be hard pressed to find a more spacious yacht with these specifications. Each stateroom has its own head and entertainment centre; the
saloon includes formal dining and spacious seating; and the country kitchen remains a gathering favourite.
Mallorca Office
Contact: Amanda Pollett
Tel: 34 687 070 252
Fax: +44 (0)1242 500 253
Mobile: +34 607 499 342

20. SOCIAL nETwORKS
Yachting & Social
Common Mistakes
companies Make With
Strategy: Some of the
most common mistakes
companies make with so-
cial media revolve around
networks Strategy
making decisions that
While it’s useful to get into the details and tactics of social
aren’t consistent with hav-
ing good business sense. media, a solid marketing strategy should work no matter the
Because social media tools medium. The smartest companies will focus on strategy because
are free, some companies in the world of Web 2.0, the tools are constantly changing.
tend to take the wrong ap-
proach: use all tools to see
what sticks. Here are some
of the most common mis-
takes to avoid with social
media strategy:
0 Not developing a
social media strat-
egy
Because social media is the
hottest trend in marketing,
companies assume that all
they have to do is set up a
Twitter account and a Face-
book fan page. This is the
equivalent of pulling ran-
dom magazines out of off
the rack and purchasing full
page color ad in each one,
then throwing together a
quick and dirty PowerPoint
flyer to run. Just like any
other communication me-
dium, social media requires
a well-thought out market-
LONGITUDE64a • ISSUE SEPTEMBER 2011
ing strategy plan.
utmost importance. Furthermore, because they can sell anything. Social media may
0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to
media strategy every minute you waste by not being there build relationships Social media is not a
Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so-
dia strategy is important, cial media actually adds cycle time to the
don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a
to set up your company’s than building a network company must consider how much of its
accounts. Reserving your There are no shortcuts in social media, and resources to invest.
company’s name on various the bottom line is companies have to build
social media sites is of the relationships with their customers before
20

21. Every social media user has a very clear idea of what tures pertaining to your business activity.
“ social media means to them, and how they want to
be approached by companies on social media. Most
companies don’t realize that the way they approach
0 Facebook
On Facebook for example, the new graph
API allows to post update statuses about
listings, upload images in albums , post
social media sends its own message to consumers.”
events in calendar.. As well, you can use the
facebook user authentication to login into
0 Putting all eggs in one basket
your site and read or contribute to your
It’s exciting to see extraordinary results on
content. The advantage is that you can at
one form of social media, and tempting to
the same time know more about this per-
invest all your resources into what’s work-
son and propose a subscription to your
ing. Try to resist. With the speed at which
newsletter. When he connects to your site
technology changes, social media is start-
with his facebook’s user id , you will be able
ing to look similar to the fashion cycle: one
then to send messages directly through
day you’re in, the next day you’re out. Tools
the facebook graph API. It will allow you to
fall in and out of fashion all the time
keep this user informed about your com-
– remember Friendster, and more recently,
pany activities automatically through your
MySpace? Companies that build a large eq-
website. It provides an extra level of pos-
uity on one tool will find themselves with
LONGITUDE64 • ISSUE SEPTEMBER 2011
sibilities since you no longer need a user
nothing if the tool loses popularity.
to subscribe to your newsletter. While you
manage your own facebook groups , you
While having a social network presence
can post automatically news to the groups
through Facebook, Twitter and other social
and invite all new friends automatically to
networks proves mandatory nowadays, a
join the groups through the APIs.
new concept tested by our yachting solu-
tions is to benefit from Facebook groups
0 Friends and Followers
and social activity by bringing back “friends
By inviting your “friends and followers” to
and followers“ to the company’s website in
visit and connect to your site using their
order to propose targeted services and fea-
21

22. SOCIAL nETwORKS
facebook user id , you give
them the possibility to share
information and recom-
mend other users to con-
nect with you.
On the new site www.
yachting.vg, we are cur-
rently experimenting with
several new functionalities
of the Graph API.
Integrating your site more
tighly with external social
networks will allow you to
communicate faster new
information to be given to
followers and groups. You
will be able to provide a
constant flow of informa-
tion and news through
automated tasks. When us-
ers visit your website, your
can control the information on a regular basis for example a new yacht tional tone and respond to other partici-
given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac-
getting their feedback on flow going. counts or accounts that are updated with a
specific polls or through a stream of links do not produce results.
comment system. 0 Common Mistakes Companies
You can inform your Make With Messaging 0 Controlling the message
groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes-
ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media
generated every month is and how they want to be approached by is such that no one person or organization
available on your website. companies on social media. Most com- can control the message. Because social
The important point in panies don’t realize that the way they ap- media is a medium to share information
this social network integra- proach social media sends its own message through a network, companies must re-
tion with your website is to consumers. Here are some of the most alize that once they put the message out
to keep the channels open common mistakes companies make with there, they have no control anymore. Users
LONGITUDE64a • ISSUE SEPTEMBER 2011
and regularly communicate messaging: can choose to edit the message, inject their
to provide new information own opinions into the message, share the
and news. 0 Creating impersonal accounts message, or ignore the message. Further-
Readers will be more Users don’t follow companies; they follow more, companies can’t even control where
likely to visit your site on engaging people who work at companies. the message starts: a user can also create
a regular basis if they get Unless the tool is meant specifically for a message about a company without hav-
weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the
This could be fastidious if every account should be an actual person nature of social media, companies that try
you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty
but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium.
tasks to post automatically This person should write with a conversa-
22

23. There are so many ways to use social media to communicate draw the line with abusing permission? Un-
“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking
companies are finding new ways every day. All of these where comedians draw the line with poten-
purposes for communication fall into three main
tially offensive jokes. The truth is that different
users have different levels of tolerance. Just like
functions: public relations and marketing, sales, and a comedian might experiment with messaging
customer services.” based on the feedback he or she is receiving
from the audience, your company must experi-
0 Not controlling the message
ment with the right level of communication, erring on the
While companies should be careful about trying to exer-
side of unobtrusive.
cise too much control over the message, there is also the
opposite end of the spectrum to avoid. Companies often
0 Strategy definition
cite “control over message” as a reason not to participate in
The framework for developing a social media strategy
social media, but the truth is that companies have lost con-
consists of three potential functions: public relations and
trol of the message whether they participate or not. This is
marketing, sales, and customer services. Social media can
because, as mentioned earlier, users can create a message
be used to further goals within just one of these three
and drive the conversation surrounding that message.
functions, two these functions, or a company could use
So how can companies exercise some control over a
social media to satisfy the needs of all three of these func-
message and still reap the benefits of social media (rapid
tions. These three functions feed each other in a cycle, and
LONGITUDE64 • ISSUE SEPTEMBER 2011
diffusion of information through people sharing messages
companies can create a fairly comprehensive social media
with their networks)? The answer is that companies need to
strategy by taking each into consideration.
participate in the conversation. Responding to complaints
and stressing the benefits and what the company does
0 Find your audience
well; these are all ways for companies to control the end-
Very few social media tools will work for every company;
consumer’s perception of its services.
however, if your company is just starting out with social
media, you can find plenty of people by sticking to the big-
0 Abusing permission
gest social media sites. Generally, the strategy for finding an
Abusing permission is a fast way for companies to lose
audience is looking for groups of people with similar inter-
credibility, damage relationships, and generally make a
ests to keywords that make sense for your company.
bad name for themselves in social media. So where do you
23

24. Neoyachting Charter
Cannes Festival
Formula One Grand Prix
MIP
For Charter: AZIMUT 68 S
Location: Côte d’Azur
www.neoyachting.com
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959

25. Neoyachting Charter
Golf Weekends
Corporate events
Sales Incentives
For Charter: AZIMUT 68 S
Location: Côte d’Azur
www.neoyachting.com
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959

26. SHOwS
09
16
07 21
LONGITUDE64a • ISSUE SEPTEMBER 2011
7 Cannes 9 Tampa 16 Southampton 21 Monaco
September 7 - 12 September 9 - 11 September 16 - 25 September 21 - 24
26

27. SHOwS
Boat Shows
September
2011
Cannes International Boat &
Yacht Show
Europe’s leading in-water exhibition, the Festival de la Plaisance
de Cannes is a unique venue offering
showgoers the opportunity to preview the finest jewels of the
sea.
September 7 - 12, 2011
Monaco Yacht Southampton
Show Boat Show
The Monaco Yacht Show presents the The UK’s leading outdoor Boat Show
greatest showcase of luxury yachting provides authentic experiences both
in the world. A high-end show guar-
anteed by the meticulous selection
on and off the water for a fun-filled
day out for boaters, trade and the 46th Tampa
Boat Show
LONGITUDE64 • ISSUE SEPTEMBER 2011
of the exhibitors. whole family.
September 21 - 24, 2011 September 16 - 25, 2011
Expanded in-water display will show-
case nearly three dozen best-in-class
vessels, ranging in size from 40 to 97
feet!
September 9 - 11, 2011
27

28. LONGITUDE64a • ISSUE SEPTEMBER 2011
28

29. wORLD nEwS
azimut yacht club
www.azimut-yachtclub.com
Yacht Brokerage
Yacht Charter
LONGITUDE64 • ISSUE SEPTEMBER 2011
29

30. Index
LONGITUDE64
EDITOR’S LETTER
MOTOR YACHTS BROKERAGE
350 COMMANDO, 2005, £110,000 22 ASTONDOA 54, 2003, £450,000 68
16, 1993, £5,495 23 AZIMUT 68 S, 2005, 830.000 € 69
2052, 2010, £32,189 24 AZIMUT AZIMUT 105, 2008, 5.000.000 € 70
2152 WALkArOUND, 2009, 57.370 € 25 AZIMUT AZIMUT 46, 1997, 199.000 € 71
24 SX, 2006, £19,995 26 AZIMUT AZIMUT 55 E, 2008, 790.000 € 72
27 METrE, 1939, 1.200.000 € 27 AZIMUT AZIMUT 68E, 2008, 1.490.000 € 73
290 FLY, 2009, 174.500 € 28 AZIMUT AZIMUT 68S, 2007, 1.200.000 € 74
2965, 2010, £107,000 29 AZIMUT LEONArDO 98 E, 2007, 4.400.000 € 75
310 MONACO, 2000, 69.950 € 30 BAJA BOATS BAJA 275 FOrCE, 1989, 15.900 € 76
33, 2001, £99,900 31 BAYLINEr 2052 CAprI, 2003, £12,995 77
33, 1991, £58,500 32 BAYLINEr 2655 CIErA, 2000, £26,750 78
43 rS, 2003, £154,950 33 BAYLINEr 2855 CIErrA, 1994, 34.900 € 79
45, 2007, 299.000 € 34 BAYLINEr 3288 MOTOr YACHT, 1990, 65.000 € 80
530 FLY, 2010, 620.000 € 35 BAYLINEr CIErrA 2655, 1997, 29.100 € 81
590, 2005, £15,000 36 BAYLINEr TrOpHY, 1998, £11,995 82
640 FLY, 2010, 1.200.000 € 37 BENETEAU ANTArES 1020, 1989, 59.000 € 83
68 S, 2006, 1.750.000 € 38 BENETEAU ANTArES 1080, 2006, 166.900 € 84
7.6 METrE, 2001, £12,995 39 BENETEAU ANTArES 11.20 FLY, 1987, 115.000 € 85
72 OpEN, 2006, £695,000 40 BENETEAU ANTArES 640, 1990, 17.900 € 86
ALLANTE 705I BOWrIDEr, 2011, 60.761 € 41 BENETEAU ANTArES 800, 1987, 29.900 € 87
ALLANTE 705I BOWrIDEr, 2007, 49.000 € 42 BENETEAU ANTArES SErIE 9, 2009, 89.000 € 88
ALLANTE 825I MID CABIN, 2010, 90.148 € 43 BENETEAU ANTArES SErIE 9, 2001, 84.000 € 89
BLUEWATEr 2050, 2003, £15,995 44 BENETEAU FLYEr 10, 1989, 50.000 € 90
C35, 2008, 160.000 € 45 BENETEAU FLYEr 7, 1988, 19.900 € 91
CAprErrA 47, 2010, 299.995 € 46 BENETEAU MErrY FISHEr 695, 2005, 53.000 € 92
CHASE 700I, 2011, 71.938 € 47 BENETEAU MErrY FISHEr 750 Cr, 1998, 44.900 € 93
CHASE 800, 2011, 87.000 € 48 BENETEAU MONTE CArLO 37, 2008, 179.000 € 94
DAY CrUISEr 800, 2009, 50.000 € 49 BENETEAU OMBrINE 900, 1999, 54.800 € 95
ErM-8 ATLANTA, 2006, 35.000 € 50 BIrCHWOOD BIrCHWOOD SD 34, 1990, 55.000 € 96
EXpLOrEr 622I SD, 2011, 50.668 € 51 BIrCHWOOD BIrCHWOOD TS 37 , 1991, 128.000 € 97
EXpLOrEr 682I, 2011, 64.824 € 52 BOSTON WHALEr SUpErSpOrT, 1985, £3,495 98
EXpLOrEr 822 O/B, 2010, 78.656 € 53 CAMMENGA DE VrIES, 1978, 1.450.000 € 99
FLYBrIDGE 64, 2005, £575,000 54 LEOpArD 27, 2000, 1.390.000 € 100
LOBSTEr Nk33, 2010, 165.000 € 55 CArVEr 32, 1992, 54.900 € 101
OYSTEr C35, 2004, 150.000 € 56 CArVEr CArVEr 38, 2007, 219.000 € 102
LONGITUDE64a • ISSUE SEPTEMBER 2011
SpEEDSTEr, 1999, £6,999 57 CHApArrAL 276 SSX, 2009, 95.820 € 103
ABSOLUTE 41, 2008, 357.900 € 58 CHApArrAL 310 SIGNATUrE, 2009, 167.274 € 104
ACM ACM DYNASTY 43, 1999, 199.500 € 59 CHrIS CrAFT CrOWNE 272, 1992, 35.950 € 105
ACM ACM HErITAGE 26, 2000, 55.000 € 60 CIGArETTE CIGArETTE 42 TIGEr, 2000, 165.000 € 106
ADMIrAL ADMIrAL YACHT 12, 1998, 165.000 € 61 COBALT 252, 2007, £59,950 107
AIrON MArINE 401, 2003, 240.000 € 62 COBrA MAISHA, 2008, 10.500.000 € 108
AIrON MArINE 425 IpS, 2005, 345.000 € 63 CODECASA 25M, 1982, 625.000 € 109
AMErGLASS 32, 1976, 25.900 € 64 COrONET COrONET 32, 1974, 49.000 € 110
TAIWAN GrAND BANkS 42, 1973, 159.000 € 65 CrANCHI ENDUrANCE 39, 2000, 92.000 € 111
AprEAMArE SEMI CABINE , 2002, 129.900 € 66 CrANCHI 28 CSL, 2003, £53,995 112
ArCOA ArCOA 1060, 1969, 67.000 € 67 CrANCHI 41 ENDUrANCE, 2007, 190.000 € 113
30

31. BROKERAGE
CrANCHI CrANCHI TUrCHESE 24, 1999, 22.000 € 114 JEANNEAU LEADEr 650, 1993, 14.900 € 164
CrANCHI CrANCHI ZAFFIrO 34, 2004, 125.000 € 115 JEANNEAU LEADEr 850, 1986, 15.900 € 165
CrANCHI ENDUrANCE 39, 2000, £89,995 116 JEANNEAU MErrY FISHEr 805, 2007, 68.000 € 166
CrANCHI ZAFFIrO 34, 2004, 125.000 € 117 JEANNEAU pOkEr DINETTE, 1975, 11.500 € 167
CrOWNLINE 180 Br, 2008, £15,950 118 JEANNEAU prESTIGE 42 FLY, 2008, 299.000 € 168
CrOWNLINE 180 Br, 2004, £11,995 119 JEANNEAU YArDING YACHT 27, 1991, 27.400 € 169
CrOWNLINE 220, 2004, £17,995 120 kNOrT kNOrT SEA CABIN 32, 1999, 27.900 € 170
CrOWNLINE CrOWNLINE 255 CCr, 2007, 64.000 € 121 LArSON LArSON LXI 208, 2006, 31.900 € 171
CrOWNLINE CrOWNLINE 270 Cr, 2006, 89.500 € 122 LUHrS 350 TOUrNAMENT, 1994, 119.000 € 172
CrUISEr CrUISEr 2670, 1996, 35.000 € 123 MAINSHIp MAINSHIp pILOT 31, 2009, 159.000 € 173
CrUISErS CrUISErS 3060, 1990, 35.000 € 124 MANGUSTA OVErMArINE105, 2005, 3.450.000 € 174
CrUISErS CrUISErS 3070 rOGUE, 1990, 35.000 € 125 prINCESS 35, 1991, 72.800 € 175
CrUISErS YACHT 455, 2004, 230.000 € 126 prINCESS 406 rIVIErA , 1992, 113.000 € 176
CUSTOM LINE 94, 1999, 2.750.000 € 127 350 COMMANDO, 2005, £110,000 177
FAETON FAETON 780 MOrAGA, 2004, 58.000 € 128 NUMArINE 55 HT, 2008, 550.000 € 178
FAIrLINE FAIrLINE 26 SUN FUrY, 1986, 19.900 € 129 pErSHING 50, 2007, 890.000 € 179
FAIrLINE FAIrLINE SpOrTFUrY, 1988, 16.800 € 130 pICCHIOTTI pICCHIOTTI 31, 1969, 795.000 € 180
FAIrLINE FAIrLINE TArGA 34, 2003, 175.000 € 131 prINCESS YACHTS 23M, 2006, 1.495.000 € 181
FAIrLINE FAIrLINE TArGA 34, 1992, 79.900 € 132 prINCESS YACHTS 45, 2003, 295.000 € 182
FAIrLINE FAIrLINE TArGA 43, 2000, 219.000 € 133 prINCESS YACHTS 460, 2000, 250.000 € 183
FAIrLINE pHANTOM 40, 2008, £285,000 134 prINCESS YACHTS 57, 2004, £490,000 184
FAIrLINE pHANTOM 41, 1992, 159.500 € 135 prINCESS YACHTS 60, 1996, £250,000 185
FAIrLINE pHANTOM 50, 2004, £365,000 136 prINCESS YACHTS p67, 2006, 990.000 € 186
FAIrLINE pHANTOM 50, 1988, 150.000 € 137 prINCESS YACHTS prINCESS 35, 1987, 87.000 € 187
FAIrLINE TArGA 29, 1998, £59,950 138 prINCESS 415, 1990, 106.400 € 188
FAIrLINE TArGA 40, 2006, 240.000 € 139 prINCESS 46 rIVIErA, 1993, 110.000 € 189
FAIrLINE TArGA 40 , 2005, 195.000 € 140 prINCESS YACHTS V50, 2004, 358.000 € 190
FAIrLINE TArGA 44, 2008, £395,000 141 prINCESS YACHTS V65, 2002, 795.000 € 191
FAIrLINE TArGA 48, 1997, 190.000 € 142 rANCrAFT YACHTS 22.20, 2003, 29.000 € 192
FAIrLINE TArGA 52, 2005, 445.000 € 143 rEGAL 2665 COMMODOrE, 2007, 76.900 € 193
FAIrLINE TArGA 52, 2004, £264,995 144 rEGAL 2665 COMMODOrE, 2003, 45.000 € 194
FErrETTI 550 FLY, 2007, 600.000 € 145 rEGAL 2765 COMMODOrE , 2004, 56.000 € 195
FErrETTI 730, 2003, 1.100.000 € 146 rEGAL 2860 WINDOW EXprESS, 2009, 99.000 € 196
FErrETTI 731, 2005, 2.200.000 € 147 rEGAL COMMODOrE 2760, 2000, 54.900 € 197
FErrETTI 731, 2005, 1.750.000 € 148 rINkEr 280 EXprESS CrUISEr, 2008, 95.000 € 198
FErrETTI 780 HT, 2006, 2.890.000 € 149 rINkEr rINkEr 280 EX, 2007, 67.000 € 199
FErrETTI 810, 2003, 1.750.000 € 150 rINkEr rINkEr CrUISEr 260, 2008, 87.800 € 200
FErrETTI pApI DU pApI, 2003, 3.450.000 € 151 rIO rIO 700 CABIN FISH, 2005, 47.000 € 201
FIArT MArE FIArT 27 SpOrT, 2000, 41.800 € 152 rIO rIO 750 DC, 2005, 39.800 € 202
FOrMULA THUNDErBIrD 255, 1985, 14.900 € 153 rIO rIO 800 CABIN FISH, 1999, 35.000 € 203
LONGITUDE64 • ISSUE SEPTEMBER 2011
FOUr WINNS 258 VISTA, 1999, 31.500 € 154 rIVA DOLCE VITA 72, 1999, 600.000 € 204
FOUr WINNS 268 VISTA, 2000, 39.400 € 155 rIVA rIVA 75 VENErE, 2006, 1.990.000 € 205
FOUr WINNS HOrIZON 290, 2007, 68.000 € 156 rIVA rIVA COrSArO 60, 1985, 300.000 € 206
FOUr WINNS FrEEDOM 220SL, 1991, 12.000 € 157 rOCCA rOCCA pANTHErA, 1974, 6.000 € 207
GOBBI ATLANTIS 42, 2006, 224.900 € 158 rODMAN rODMAN 38, 2007, 299.000 € 208
GrAND BANkS 42 HErITAGE, 1997, £325,000 159 SANLOrENZO 72, 1997, 850.000 € 209
GUY COUACH 1100, 1974, 45.000 € 160 SANLOrENZO SL 88, 2007, 3.300.000 € 210
GUY COUACH 1200, 1967, 55.000 € 161 SEA rAY 340 SUNDANCEr, 1987, 67.000 € 211
INVADEr INVADEr, 1992, 9.750 € 162 SEA rAY 260, 1999, £25,000 212
JEANNEAU ISLANDEr, 1981, 15.900 € 163 SEA rAY 280 BOWrIDEr, 2001, 45.000 € 213
31

32. Index
LONGITUDE64
EDITOR’S LETTER
SEA rAY 280 SUNSpOrT, 1999, £44,950 214
SEA rAY 290 SUNSpOrT, 2005, £82,076 215
SEA rAY 440 SUNDANCEr 1992, 140.000 € 216
SEA rAY 455 DA, 2005, 295.000 € 217
SEA rAY 705, 2002, 995.000 € 218
SEA rAY SEA rAY 220 SUN SpOrT, 2005, 31.000 € 219
SEA rAY SEA rAY 270, 1989, 25.000 € 220
SEA rAY 340 SUNDANCEr , 1987, 31.900 € 221
SEALINE 410 STATESMAN, 1996, £149,000 222
SEALINE F33 STATESMAN, 1997, £84,950 223
SEALINE F37, 2001, 149.000 € 224
SEALINE S37, 2002, 199.950 € 225
SEALINE S37, 1997, £99,950 226
SEALINE S42, 2007, 248.000 € 227
SEALINE SEALINE 270 SENATOr , 1991, 32.000 € 228
SEALINE 285 AMBASSADOr, 1987, 28.000 € 229
SEALINE 285 AMBASSADOr, 1987, 19.900 € 230
SEALINE SEALINE S 41, 2001, 135.000 € 231
SEALINE T51, 2004, £330,000 232
SESSA SESSA kEY LArGO 25, 2005, 45.000 € 233
SESSA kEY LArGO 28, 2006, 94.520 € 234
SMELNE SMELNE CrUISEr, 1987, 139.000 € 235
SUNSEEkEr 31 pOrTOFINO, 1988, 35.000 € 236
SUNSEEkEr CAMArGUE 44 , 1998, 154.590 € 237
SUNSEEkEr HAWk 27, 1990, £27,850 238
SUNSEEkEr MANHATTAN 52, 2010, 899.950 € 239
SUNSEEkEr MANHATTAN 56, 2002, £449,000 240
SUNSEEkEr MANHATTAN 64, 2003, 950.000 € 241
SUNSEEkEr MANHATTAN 64 , 2004, £675,000 242
SUNSEEkEr MArTINIqUE 36, 1992, £54,950 243
SUNSEEkEr SUNSEEkEr, 1985, 43.900 € 244
SUNSEEkEr 31 OFFSHOrE, 1985, 42.000 € 245
SUNSEEkEr SUpErHAWk 50, 2002, 245.000 € 246
SUNSEEkEr TOMAHAWk 37 Mk.I, 1989, 50.000 € 247
SUNSEEkEr TOMAHAWk 37 Mk1, 1989, £35,000 248
LONGITUDE64a • ISSUE SEPTEMBER 2011
SUNSEEkEr YACHT 75, 2005, £1,395,000 249
TULLIO ABBATE TULLIO ABBATE, 1987, 8.900 € 250
VITECH VITECH, 1991, 299.000 € 251
WELLCrAFT SCArAB 31, 1994, 43.000 € 252
WINDY BOATS WINDY 24, 1974, 10.000 € 253
WINDY 43 TYpHOON HT, 2002, £189,000 254
32

33. BROKERAGE
350 C o M M A N d o , 2 0 0 5 , £ 1 1 0 , 0 0 0
Poole, DOR, United Kingdom
350 Commando, 2005, Marbella, Spain, £110,000 Birchwood 350 Commando (2005) with twin diesel Volvo
Penta engines (300hp). Superbly maintained example, fully loaded and highly recommended, comfortable
accommodation for 4 guests in main forward cabin and convertible saloon. Spacious cockpit areas for en-
tertaining and well appointed command bridge with helm. - Specs: LOA:11 metres Beam:3 metres - VOLVO
300hp - Diesel
Web id: 202 - Price: £110,000 Tax Not Paid
LONGITUDE64 • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 202
33

34. BROKERAGE
16, 1 9 9 3 , £ 5 , 4 9 5
Poole, DOR, United Kingdom
16, 1993, Poole, Dorset United Kingdom, £5,495 Ring 16 (1993 model) with a 2 stroke Yamaha outboard
(70Hp). This fantastic model of the Ring 16 has just been fully serviced and fully refurbished. With new
carpets, seats and upholstery in a striking black and white scheme. This vessel is a perfect fast runabout for
rough waters. She comes equipped with a trailer and can carry 4 to 5 people. For more information please
contact us. - Specs: LOA:4 metres Beam:2 metres - YAMAHA 70hp - Gas
Web id: 329 - Price: £5,495 Tax Paid
LONGITUDE64a • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 329
34

35. BROKERAGE
2052, 2 0 1 0 , £ 3 2 , 1 8 9
Poole, DOR, United Kingdom
2052, 2010, Dorset United Kingdom, £32,189 Karnic 2052 (2010 model) with single outboard Suzuki (140Hp)
engine. Karnic boats are designed using leading edge CAD-CAM technology to develop the shapes, check
functionability and ergonomics, define aesthetics and ensure comfort. Its there unique character that
makes them one of the top brands in the industry. This particular model comes fully equipped with a trailer
and is available now, to arrange a viewing or for more information please do not hesitate to contact us. -
Specs: LOA:20 feet - SUZUKI 140hp - Gas
Web id: 331 - Price: £32,189 Tax Paid
LONGITUDE64 • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 331
35

36. BROKERAGE
2152 W A L k A r o u N d , 2 0 0 9 , 5 7 . 3 7 0 €
Puerto Banus, MA, Spain
2152 Walkaround, 2009, Puerto Banus, Malaga Spain, 57.370 € Brand New Boat. The dependable and eco-
nomical MerCruiser sterndrive gets you to and from your favorite fishing grounds and doesn't intrude on
cockpit space. - Specs: LOA:6 metres Beam:2 metres - YAMAHA 120hp - Diesel
Web id: 69 - Price: 57.370 € Tax Not Paid
LONGITUDE64a • ISSUE SEPTEMBER 2011
Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
Visit www.longitude64.ch for full details - Web id: 69
36

37. BROKERAGE
24 S X , 2 0 0 6 , £ 1 9 , 9 9 5
Poole, DOR, United Kingdom
24 SX, 2006, United Kingdom, £19,995 Mariah SX24 (2006) powered by single Mercruiser 5.7L petrol engine
with 83 hours to date. Great Bowrider, in very good condition, ideal for fun in the sun for all the family. From
the yacht club to family raft-ups, this boat can take whatever you throw at it. - Specs: LOA:7 metres Beam:2
metres - MERCRUISER 260hp - Gas
Web id: 372 - Price: £19,995 Tax Paid
LONGITUDE64 • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 372
37

38. BROKERAGE
27 M e T r e , 1 9 3 9 , 1 . 2 0 0 . 0 0 0 €
Sicily, SI, Italy
27 Metre, 1939, Sicily, Sicilia (Sicily) Italy, 1.200.000 € Gamble hestehauge 27m (1939 model) with twin 130
cv gardner diesel engines. Recently renovated in 2007/2008 and further extensive upgrades in 2010, 'Me-
teor' is a classic motor yacht built in svendborg in 1939. This vessel is very spacious and highly comfortable
offering three double cabins. Almost a unique specimen 'meteor', the 27-meter motor yacht built by the
shipyard of svendborg hestehauge gamble, is considered a real rarity because in the first half of last century
vessels with similar characteristics were the preserve of a very small elite. Even fewer that have withstood
the scrutiny of time. This vessel really has a very interesting history behind her, offering style, culture and
heritage. Please enquire for much more information on this unique vessel and learn about her history. A
LONGITUDE64a • ISSUE SEPTEMBER 2011
combination of new technology and... - Specs: LOA:92 feet Beam:17 feet Draft:9 feet - GARDNER 120hp -
Diesel
Web id: 119 - Price: 1.200.000 € Tax Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 119
38

39. BROKERAGE
290 F L y , 2 0 0 9 , 1 7 4 . 5 0 0 €
Puerto Banus, MA, Spain
290 Fly, 2009, Puerto Banus, Malaga Spain, 174.500 € BRAND NEW. The latest Galeon 290 Fly is one of those
boats that combines perfect inland dimensions with real comfort of living on board. Since it is a flybridge,
one can be sure that the cabin with the central saloon linked with the helmstation will be very spacious, as
well as the forward cabin. - Specs: LOA:9 metres Beam:3 metres - VOLVO 190hp - Diesel
Web id: 48 - Price: 174.500 € Tax Not Paid
LONGITUDE64 • ISSUE SEPTEMBER 2011
Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
Visit www.longitude64.ch for full details - Web id: 48
39

40. BROKERAGE
2965, 2 0 1 0 , £ 1 0 7 , 0 0 0
Poole, DOR, United Kingdom
2965, 2010, Poole, Dorset United Kingdom, £107,000 Karnic 2965 (2010 model) with twin Volvo diesel D3
engines (190 Hp).This particular model is brand new and was made for the boat show 2010. Karnic boats
are designed using leading edge CAD-CAM technology to develop the shapes, check functionability and
ergonomics, define aesthetics and ensure comfort. Its there unique character that makes them one of the
top brands in the industry. She comes fully equipped with a trailer and is available now, to arrange a view-
ing or for more information please do not hesitate to contact us. - Specs: LOA:10 metres - VOLVO 190hp
- Diesel
LONGITUDE64a • ISSUE SEPTEMBER 2011
Web id: 330 - Price: £107,000 Tax Not Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 330
40

41. BROKERAGE
310 M o N A C o , 2 0 0 0 , 6 9 . 9 5 0 €
Mallorca, IB, Spain
310 Monaco, 2000, Mallorca, Baleares Spain, 69.950 € The Joda 310 Monaco has seats for 6 persons out-
doors heading forwards, and with a beam of 3 meters the boat also feels very spacious indoors. With a
few grips the sitting group in the aft can be transformed into a giant sun-bed. The big bathing platform
on this model will be appreciated on warm summer days. A lovely boat at an extremely competitive price.
Upholstery new in 2009, recently antifouled, must be viewed. - Specs: LOA:9 metres Beam:3 metres - VOLVO
318hp - Diesel
Web id: 27 - Price: 69.950 € Tax Paid
LONGITUDE64 • ISSUE SEPTEMBER 2011
Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
Visit www.longitude64.ch for full details - Web id: 27
41

42. BROKERAGE
33, 2 0 0 1 , £ 9 9 , 9 0 0
Poole, DOR, United Kingdom
33, 2001, United Kingdom, £99,900 Aquabell 33ft with twin diesel engines (giving 27 knots) the ultimate
wakeboard, surfing and fishing boat. Equipped for long distance cruising. Force 8 certification with 14 on
board. - Specs: LOA:33 feet - N/A 300hp - Diesel
Web id: 220 - Price: £99,900 Tax Paid
LONGITUDE64a • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 220
42

43. BROKERAGE
33, 1 9 9 1 , £ 5 8 , 5 0 0
Poole, DOR, United Kingdom
33, 1991, Portsmouth, United Kingdom, £58,500 Aquabell 33 (1991 Model) with single Mermaid Diesel in-
board engine (new 2003). This particular vessel is a great example of the popular semi displacement fishing
vessel. She is verstaile and stable, with options to use for a large weekend cruiser, ski boat or professional
sports fisher. The huge after deck is ideal for the purpose, wide, safe and solid. The mermaid diesel engine
has been comissioned new in 2003 and meticulously maintained by a Mermaid specialist. Boasting many
refurbishments and improvements since the owner took her over, she really is a boat not to be missed and
viewing is highly recommended. Please do not hesitate to contact any of the us team if you require any fur-
ther information or indeed would like to arrange a viewing. - Specs: LOA:10 metres Beam:3 metres Draft:1
LONGITUDE64 • ISSUE SEPTEMBER 2011
metres - N/A 300hp - Diesel
Web id: 362 - Price: £58,500 Tax Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 362
43

44. BROKERAGE
43 r S , 2 0 0 3 , £ 1 5 4 , 9 5 0
Poole, DOR, United Kingdom
43 RS, 2003, Poole, Dorset United Kingdom, £154,950 Hunton 43 (2003 Model) with triple Yanmar (315Hp)
Diesel Engines. An opportunity to acquire a well known and respected performance boat with racing herit-
age. Fully MCA Coded and ready for charter. This particular 43 has been maintained to the highest standard
by our very own guardianage service. Not only does she benefit from a fantastic Jeff Hunton designed hull
she also has the triple Yanmar option. The inventory includes all the necessities together with additional
long list of optional extras including Generator, heating and AC. Not for the faint hearted and defiantly
boxing the same weight as a Sunseeker 43 Superhawk. reason for sale is the owner needs to upgrade to
large vessel.CHARTER OPTION AVAILABLE UPON REQUEST. PLEASE CONTACT A MEMBER OF THE CARINE
LONGITUDE64a • ISSUE SEPTEMBER 2011
YACHTS TEAM TO ARRANGE A CHARTER FOR ALL DATES AND TYPES OF CHARTER. DAY C... - Specs: LOA:42
feet Beam:10 feet Draft:3 feet - YANMAR 315hp - Diesel
Web id: 393 - Price: £154,950 Tax Paid
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 393
44

45. BROKERAGE
45, 20 0 7 , 2 9 9 . 0 0 0 €
Mallorca, IB, Spain
45, 2007, Mallorca, Baleares Spain, 299.000 € An excellent opportunity to obtain a well cared for Absolute
45 with only 155 hours on the engines. ideal med boat with all the extras such as air conditioning, gen-
erator, hydraulic passerelle. Built 2007, commissioned April 2008. - Specs: LOA:13 metres Beam:3 metres
- VOLVO 700hp - Diesel
Web id: 98 - Price: 299.000 € Tax Paid
LONGITUDE64 • ISSUE SEPTEMBER 2011
Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
Visit www.longitude64.ch for full details - Web id: 98
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