Before your team launches a marketing campaign, they need to truly understand what drivers motivate people to act. Launching campaigns only to realize the messaging failed to connect with intended audience can, in an instant, reverse brand perception and loyalty. So you want to connect with your customers at the right time with the right message? Facial coding is the missing piece to your content marketing strategy. Key takeaways: Understand the science behind facial coding and expression analysis How to measure emotions to learn what your customers truly feel about your messaging before campaign launches How to deliver content that elicits the right emotions which drives customer action