This document provides the methodology for a market report on the global B2B e-commerce market. It describes how the report was compiled using secondary market research from various reliable sources. It outlines the structure and contents of the report, including global and regional overviews, definitions of key terms, descriptions of chart types, and notes on currencies. Tables of contents are provided showing the topics and data that will be covered in the report for the global market as well as specific regions and countries like North America and the USA.

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4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the global B2B E-Commerce market. It includes global data and international comparisons related to B2B E-Commerce development and
trends, along with region- and country-specific market information. A broad definition of B2B E-Commerce used by some sources cited in this report might
include both web-based and other electronic sales (such as EDI-type sales).
 In addition to the global data, major global regions in worldwide B2B E-Commerce were covered in the report, including Asia-Pacific, Europe, North America,
Latin America, the Middle East and Africa. Data availability varied by region and country.
Report Structure
 The report opens with a global chapter. It includes information on the global B2B E-Commerce sales development and projections, top market trends and factors
most important in B2B E-Commerce. The major market developments were also summarized on two text charts included in the global chapter.
 The rest of the report is divided by regions, with each regional section containing county chapters and/or regional information, where available. The regions and
countries are ranked by total E-Commerce sales volume or related criteria, such as share of companies selling and/or purchasing online.
 Depending on data availability, the following types of information were included: B2B E-Commerce sales, share of companies engaged in B2B E-Commerce,
factors most important to B2B buyers and sellers. Not all types of data mentioned were included for each section due to varying information availability.
 Furthermore, each regional chapter includes an overview of some of the B2B E-Commerce marketplaces and classified portals in the respective region.

6. 6
DEFINITIONS
 B2B E-COMMERCE
Internet-based transactions between businesses. A broad definition of B2B E-Commerce includes both web-
based sales and sales through other digital and electronic channels, such as EDI-type sales and sales
negotiated via electronic means but not necessarily transacted online, while a narrow definition includes web-
and app-based sales only.
 B2B E-COMMERCE SALES
the total sales generated either on the B2B E-Commerce market in a certain country or region, or the total sales
generated through B2B E-Commerce by companies.
 B2B WEB SALES
sales made via an online store (web shop, E-Commerce marketplace), via web forms on a website or extranet,
or via mobile apps
 EDI
electronic data interchange (EDI) is used by businesses to exchange data in electronic format compatible
between the sender and the receiver; through EDI companies and organizations can retrieve information from
their internal systems electronically and send it to other parties via a communications network.
 EDI-TYPE SALES
sales via Electronic Data Interchange (EDI) messages in an agreed or standard format suitable for automated
processing without the individual messages being typed manually.
 B2C E-COMMERCE the sale of products and services through electronic transactions via the Internet from businesses to consumers.
 B2G E-COMMERCE
the sale of products and services through electronic transactions via the Internet from businesses to
governments.
 B2B E-COMMERCE MARKETPLACE
platforms where third-party businesses, suppliers and manufacturers can sell their products online whereas the
marketplace operator acts as an intermediary. The examples of B2B E-Commerce marketplaces include
Amazon Business and Alibaba.com.
 B2B ONLINE CLASSIFIEDS
an online platform, where both businesses can publish advertisements about the sale of goods and services.
The narrow definition of classifieds excludes pure business directories, where companies can be searched by
category, but individual products cannot be viewed or ordered.
 CROSS-BORDER E-COMMERCE the sale of goods to customers in other countries via E-Commerce.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

7. 7
TABLE OF CONTENTS (1 OF 10)
1. Management Summary
2. Global Overview
• B2B E-Commerce Market Overview, June 2021
• Top 8 B2B E-Commerce Market Trends 2021, June 2021
• Overview of the Risks and Challenges for B2B E-Commerce Players, June 2021
• B2B Digital Sales, in USD trillion, 2019 & 2020
• B2B E-Commerce Sales, in USD trillion, 2018 – 2020e
• Share of E-Commerce Sales, in % of Total B2B Sales, February 2021
• Share of Digital Channels in B2B Sales Interactions Between Suppliers and Buyers, in % of Total, 2025f
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, by Industry, in %, August 2020
• Share B2B Organizations that See Investing in B2B E-Commerce as a Priority by 2023, by Industry, in %, August 2020
• Share of B2B Leaders who Consider Customer Experience as an Important Factor in the Brand’s Online Visibility and Adoption, in %,
November 2020
• Share of B2B Leaders who Plan to deliver Personalized Content to Their Customers in 2021, in %, November 2020
• Top Challenges That B2B Business Face Regarding Online Sales, in % of B2B Leaders, November 2020
• Top New Website Features/Functionality That B2B E-Commerce Companies Plan to Implement in 2021, in % of B2B Leaders, November
2020
• Share of B2B Buyers Who Prefer Remote Human Interactions or Digital Self-Services, in %, February 2021
• Ways of Interacting with Suppliers’ Sales Representatives, by Stages of Interaction, in % of Companies’ Representatives, August 2020 &
February 2021
• Market Sales Models Used by B2B Companies, incl. Videoconference, Online Chat, and Traditional/In-Person, by Pre- and Post-COVID-
19, in %, November 2020
• Share of B2B Businesses Who Will Transit from Experience- and Institution-Based Selling to Data-Driven Selling, in % of Total, 2025f
• Share of B2B Buyers Who Prefer Virtual Sales Interactions, in %, 2020 & 2021
• Share of B2B Sellers Who See Virtual Interactions as an Effective Mean of Sales, in %, 2020 & 2021
• Improvement in Win Rate from Virtual Selling Expected, in % of Executives, and in % of Front-Liners, and Actual Reported Win Rate
Improvement from Virtual Selling, in %, 2021
• Improvement in Revenue from Virtual Selling Expected, in % of Executives, and in % of Front-Liners, and Actual Reported Revenue
Improvement from Virtual Selling, in %, 2021

8. 8
TABLE OF CONTENTS (2 OF 10)
2. Global Overview (Cont.)
• Share of B2B Leaders who Consider Providing an Omnichannel Experience as the Top Priority by 2023, in %, November 2020
• Attitude of B2B Companies Representatives Towards Effectiveness of Omnichannel Sales Model in Reaching Serving Existing Customers,
in %, April 9, April 28, August 11, 2020 & February 25, 2021
• Attitude of B2B Companies Representatives Towards Effectiveness of Omnichannel Sales Model in Acquiring New Customers, in %,
August 11, 2020 & February 25, 2021
• Attitude of B2B Companies Representatives Towards Effectiveness of Omnichannel Sales Model in Reaching Serving Existing Customers,
by Countries, in %, February 2021
• B2B E-Commerce Marketplaces Trends, June 2021
• Share of B2B Marketplace Sales, in % of Total B2B E-Commerce Sales, 2020e
• Breakdown of B2B Buying Done via Marketplaces, in % of B2B Buyers, August 2020
• Breakdown of Purchasing Frequency on B2B Marketplaces Compared to pre-COVID-19, in % of B2B Buyers, July 2020
• Change in Spending on B2B Marketplaces Compared to Before COVID-19, in % of B2B Buyers, July 2020
• Breakdown of B2B Buying Done with Amazon Business, in % of B2B Buyers, August 2020
• B2B Vertical Marketplaces GMV, 2018 & 2019, and Third-Party B2B Marketplaces GMV, in USD billion, 2018 – 2020e
• Amazon Business: B2B E-Commerce Marketplace Profile, January 2020
• Alibaba: B2B E-Commerce Marketplace Profile, January 2020
• B2B Payment Trends for 2021, June 2021
• Total Value of B2B Cross-Border Payments, in USD trillion, 2020e & 2022f
• Share of Instant Payments in Value of Total B2B Transactions, in %, 2020e
• Share of Instant Payments, by Volume and Value, in % of Total B2B Transactions, 2022f
• Share of Instant Payments, in % of Total B2B and Consumer Digital Money Transfer and Banking Payments Value, 2025f
• Share of B2B Payments, in % of Total Instant Payments Value, 2025f
• Top Payment Methods Offered by B2B E-Commerce Businesses, in % of B2B Leaders, November 2020
• Top Payment Methods Available, by B2C and B2B, in % of Payment Decision-Makers, 2020
• B2B Electronic Payments, in % of Total Payments, 2019 & 2020
• Top Payment Investment Priorities in the Next 12 Months, in % of B2B Leaders, July 2020
• Companies Fintech and Bank Strategies for B2B Payments, in % of B2B Leaders, 2019 & 2020
• Top Factors to Impact B2B Companies’ Decision to Use Fintech Payment Solutions, by Business Size, in % of B2B Leaders, July 2020
• Top B2B Payments Obstacles, by Business Size, in % of B2B Leaders, July 2020

9. 9
TABLE OF CONTENTS (3 OF 10)
2. Global Overview (Cont.)
• Likelihood of Organizations Converting Majority of their B2B Payment Made to Suppliers from Checks to Electronic/Digital Payments, in %
of Corporate Practitioners, 2020
• Barriers on Increasing Use of Electronic Payments for B2B Companies, in % of Corporate Practitioners, 2020
• Payment Fraud Attempts after COVID-19 Compared to 2019, in % of Corporate Practitioners, 2020
• Overview of Virtual Cards Usage in B2B Transactions, incl. B2B Virtual Cards, in % of Total Virtual Cards Transaction Value, 2025f
3. North America
3.1. Regional
• Share of B2B Purchasing Running Through Digital, Self-Service Channels, in % of Purchasing Professionals, June 2020
• Top Challenges with Current B2B Vendors, in % of Purchasing Professionals, June 2020
• Top Reasons to Prefer One Vendor to Another, in % of B2 Purchasing Professionals, June 2020
• Share of B2B E-Commerce Companies Selling on Marketplaces, in % of B2B E-Commerce Executives and Professionals, 2020
• Share of B2B Companies Generating Additional Value by Expanding Available Offerings with Third-Party Sellers, in % of B2B E-
Commerce Executives and Professionals, 2020
• Share of B2B Companies that are Actively Developing Marketplace Strategies to Compete with Amazon and Alibaba, in % of B2B E-
Commerce Executives and Professionals, 2020
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds, June 2020
3.2. USA
• B2B E-Commerce Sales, and B2B E-Commerce Sales Combined with E-Procurement, in USD billion, 2019 & 2020
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Share B2B SMBs that Saw an Increase in Online B2B Transactions Since COVID-19, in %, September 2020
• Value of B2B Payment Transactions, by Payment Method, in USD trillion, and Breakdown of B2B Payment Methods, in % of Total
Transaction Value, 2021f
• Payment Methods Used For Recurring Purchases, by B2B and B2C and B2B-Only Companies, October 2020
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q1 2020
• Expected Changes in the Percentage of Overdue B2B Invoices Paid Late Over the Next 12 Months, in % of B2B Companies, Q1 2020
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020

10. 10
TABLE OF CONTENTS (4 OF 10)
3. North America (cont.)
3.2. USA (cont.)
• Breakdown of B2B SMBs Operations, by Cross-Border and Local, in % of Total, December 2019 & September 2020
• Key Benefits of E-Commerce for B2B SMBS, in %, September 2020
• Share of B2B SMBs that Retained or Hired New Staff to Support their E-Commerce Operations Since COVID-19, and Share of Those Who
Plan to Do So Over the Next Year, in %, September 2020
• Share B2B SMBs that Saw an Increased Demand for Goods on E-Commerce Marketplaces Since COVID-19, in %, September 2020
• Share of B2B SMBs that are Confident about their Businesses’ Perspectives, by Online and Offline Businesses, in %, September 2020
• Top 5 Drivers of Supplier Trust in B2B E-Commerce, in % of US B2B Buyers, September 2020
• Top 5 Drivers of Supplier Loyalty in B2B E-Commerce, in % of US B2B Buyers, September 2020
3.3. Canada
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q1 2020
• Expected Changes in the Percentage of Overdue B2B Invoices Paid Late Over the Next 12 Months, in % of B2B Companies, Q1 2020
3.4. Mexico
• Share of B2B Payments Value Made on Credit, in %, 2019 & 2020e
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q1 2020
• Expected Changes in the Percentage of Overdue B2B Invoices Paid Late Over the Next 12 Months, in % of B2B Companies, Q1 2020
4. Europe
4.1 Regional
• Expected Online Sales Growth by 2023, in % of Leading Manufacturers, 2020
• Top 5 B2B Challenges to Achieve E-Commerce Ambitions, in % of Leading Manufacturers, 2020
• Share of B2B E-Commerce Platforms Operating Locally, and Operating Regionally, in % of Leading Manufacturers, 2020

11. 11
TABLE OF CONTENTS (5 OF 10)
4. Europe (cont.)
4.1 Regional (cont.)
• Breakdown of E-Commerce Solution Types Implemented, in % of Total, and Share of Centralized E-Commerce Solution in Homegrown
Systems, in %, 2020
• Top Reasons for B2B E-Commerce Centralization, in % of Leading Manufacturers, 2020
• Top B2B Product Types Sold Online, in % of Leading Manufacturers, 2020
• Share of Turnover Generated via B2B/B2G Web Sales, in %, Compared to B2C Web Sales and EDI-Type Sales, by EU and Selected Non-
EU Countries, 2019 & 2020
• Share of Enterprises Which Sold via a Website or Apps in B2B or B2G Commerce, in %, by EU and Select Non-EU Countries, 2015 –
2020
• Change in the Proportion of B2B Sales on Credit Compared to Pre-COVID-19, in % of B2B Companies, Q3 2020
• Top 20 European B2B Marketplaces, by Total Funding, July 2020
4.2. United Kingdom
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
• Breakdown of Ways of Interacting with Suppliers’ Sales Representative, by Various Stages, in % of B2B Buyers, July 2020
• Breakdown of Preferred Ways of Interacting with Suppliers’ Sales Representative, by Various Stages, in % of B2B Buyers, July 2020
• Maximum Order Value that B2B Buyers Would Purchase Through End-to-End Digital Self-Service and Remote Human Interactions for a
New Product or Service Category, in %, July 2020
• Go-to-Market Sales Models Before and During COVID-19, in % of B2B Buyers, July 2020
• Sources of Revenue for B2B Companies Before and During COVID-19, in % of B2B Buyers, July 2020
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Share of Mostly or Fully Automated B2B Payment-Related Processes, by Payment Channel, in % of Senior Decision-Makers, April 2021
• Top Reasons Why B2B Buyers Switched to a New Supplier as a Result of COVID-19, in % of B2B Buyers, April 2020
• Top Aspects of the B2C Customer Experience Would B2B Buyers Like to See, in % of B2B Buyers, April 2020

12. 12
TABLE OF CONTENTS (6 OF 10)
4. Europe (cont.)
4.3. Germany
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
• Channels Currently Used by Businesses for Purchasing, in % of Businesses, January 2021
• Channels Currently Used by Businesses for Purchasing, by Business Sizes, in %, January 2021
• Share of B2B Companies Using Social Media to Communicate with Clients, in %, August 2020
• Top Social Media Platforms B2B Companies Used to Communicate with Clients, in %, 2019 & 2020
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Payment Methods Offered, by All, New and Existing Customers, in % of B2B E-Commerce Companies, January 2021
• Payment Methods Offered, by Company’s Size, in % of B2B E-Commerce Companies, January 2021
• Methods Used to Process Payments Data from Different Channels and Service Providers, by Company’s Size, in % of B2B Omnichannel
Companies, January 2021
4.4. France
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
4.5. Italy
• B2B E-Commerce Transaction Value, in EUR billion, 2019 & 2020
• B2B E-Commerce Digital Invoices, in billions, 2019 & 2020
4.6. Switzerland
• Shares of Enterprises Active in Various Business Relationships, incl. B2C, B2B, D2C, B2G, C2C, and G2C, in %, 2019 & 2020
• B2B Specific Functions Offered by Online Stores, in % of Online Retailers, August 2020
• Systems Used in B2B E-Commerce, in % of Online Retailers, August 2020
• Primary Objectives of Digital B2B Sales, in % of Online Retailers, August 2020
• Top B2B Areas Where Sustainability is an Issue, in % of Online Retailers, August 2020
• Share of B2B Companies Using Social Media to Communicate with Clients, in %, August 2020
• Top Social Media Platforms B2B Companies Used to Communicate with Clients, in %, 2019 & 2020

13. 13
TABLE OF CONTENTS (7 OF 10)
4. Europe (cont.)
4.7. Austria
• Share of B2B Companies Using Social Media to Communicate with Clients, in %, August 2020
• Top Social Media Platforms B2B Companies Used to Communicate with Clients, in %, 2019 & 2020
5. Asia-Pacific
5.1. Regional
• Market Share of B2B E-Commerce, by Countries, in % of Total E-Commerce Market, 2020e
• B2B Payments Market Revenue, in USD billion, 2018 & 2025f
• Overview of Select B2B E-Commerce Marketplaces and Classifieds, June 2021
5.2. China
• Shares of B2C and B2B Cross-Border E-Commerce, in % of Total, 2016 -2025f
• B2B E-Commerce Transaction Value, in CNY trillion, and Year-on-Year Change, in %, 2015 – 2020
• Corporate Procurement Purchases E-Commerce Market Size, in CNY trillion, 2019 & 2022f
• B2B Cross-Border E-Commerce Export Goods Market Size, in CNY trillion, and Year-on-Year Change, in %, 2016 – 2025f
• Value of B2B Cross-Border E-Commerce Export Service Provider, in CNY trillion, and Year-on-Year Change, in %, 2016 – 2025f
• Value of B2B Cross-Border E-Commerce Export Online Transaction Service Provider, in CNY trillion, and Year-on-Year Change, in %,
2016 – 2025f
• Alibaba’s Revenue, by Source, in CNY million, and Year-on-Year Change, in %, 2019 & 2020
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q2 2021
5.3. Japan
• B2B E-Commerce Sales, in JPY trillion, and Penetration, in %, 2015 – 2019
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020

14. 14
TABLE OF CONTENTS (8 OF 10)
5. Asia-Pacific (cont.)
5.3. Japan (cont.)
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
• B2B E-Commerce Sales, by Sector, in JPY billion, 2017 – 2019
• B2B E-Commerce Penetration Rate, by Sector, in % of Sales, 2017 – 2019
• Overview of Select B2B Payment Platforms, incl. Fees Charged, June 2021
• Overview of JCB Activity on the B2B Payments Landscape Post-COVID-19, June 2021
5.4. India
• B2B Retail Market Size, in USD billion, FY 2019 & FY 2025f
• Share of Unorganized B2B Retail, in % of Total B2B Retail, July 2020
5.5. Oceania
• Share of B2B Purchasing Running Through Digital, Self-Service Channels, in % of Purchasing Professionals, June 2020
• Top Challenges with Current B2B Vendors, in % of Purchasing Professionals, June 2020
• Top Reasons to Prefer One Vendor to Another, in % of B2 Purchasing Professionals, June 2020
5.6. Australia
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
5.7. Singapore
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q2 2021
5.8. Indonesia
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q2 2021

15. 15
TABLE OF CONTENTS (9 OF 10)
5. Asia-Pacific (cont.)
5.9. Hong Kong
• Share of B2B Companies that Perceived a Slow Down in Their Clients’ Invoice Payments over the past 12 Months, in %, Q2 2021
• Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q2 2021
• Share of B2B Companies that Did not Perceive Change in Payment Timing over the Past 12 Months, in %, Q2 2021
6. Latin America
6.1. Regional
• Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
• Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020
6.2. Brazil
• Breakdown of Ways of Interacting with Suppliers’ Sales Representative, by Various Stages, in % of B2B Buyers, October 2020
• Maximum Order Value that B2B Buyers Would Purchase Through End-to-End Digital Self-Service and Remote Human Interactions for a
New Product or Service Category, in %, July 2020
7. Middle East and Africa
7.1. Regional
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds, January 2020
• Overview of Mastercard’s Activity Post-COVID-19, June 2021
• Overview of Visa’s Activity Post-COVID-19, June 2021
7.2. Saudi Arabia and UAE
• Overview of the Current State and Businesses’ Expectations in B2B E-Commerce, January 2021
• Product Types that B2B Companies Never Purchase Online, in % of Business Executives, January 2021
• Share of B2B Supply Orders Placed on Online Marketplaces, in %, January 2021

16. 16
TABLE OF CONTENTS (10 OF 10)
7. Middle East and Africa (cont.)
7.2. Saudi Arabia and UAE (cont.)
• Share of B2B Companies that Expect Higher Usage of E-Commerce in the Future, in %, January 2021
• Share of B2B Companies that Make their Purchases Primarily Online, in %, January 2021
• Share of B2B Companies that Make their Purchases Primarily Online, in %, January 2021

17. 17
1. Management Summary 17 – 21
2. Global Overview 22 – 77
3.
3.1.
3.2.
3.3.
3.4.
North America
Regional
United States
Canada
Mexico
78 – 107
79 – 85
86 – 100
101 – 104
105 – 107
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
Europe
Regional
United Kingdom
Germany
France
Italy
Switzerland
Austria
108 – 155
109 – 121
122 – 132
133 – 142
143 – 144
145 – 146
147 – 153
154 – 155
5.
5.1.
5.2.
5.3.
5.4.
5.5.
5.6.
5.7.
5.8.
5.9.
Asia-Pacific
Regional
China
Japan
India
Oceania
Australia
Singapore
Indonesia
Hong Kong
156 – 188
157 – 159
160 – 169
170 – 176
177– 178
179 – 181
182 – 183
184 – 184
185 – 185
186 – 188
6.
6.1.
6.2.
Latin America
Regional
Brazil
189– 193
190 – 191
192 – 193
7.
7.1.
7.2.
Middle East and Africa
Regional
Saudi Arabia and UAE
194 – 203
195 – 197
198 – 203

18. 18
Providing an
omnichannel experience
will be the top priority
by 2023
82.2%
Other
17.8%
By 2023, 82% of B2B leaders worldwide consider providing an
omnichannel experience as the top priority by 2023.
Global: Share of B2B Leaders who Consider Providing an Omnichannel Experience as the Top Priority by
2023, in %, November 2020
Survey: based on a survey of B2B leaders from 12 countries: India, the US, Canada, Ireland, France, South Korea, Australia, the UK, Russia, the UAE, Nigeria, and the
Netherlands, conducted in 2020
Source: Net Solutions, November 2020

19. 19
27%
31%
36%
38%
41%
46%
64%
0% 25% 50% 75% 100%
Catalog orders (upload of files)
Assignment of cost centers or references
Release processes (products, prices or quantities)
Request for quotation directly from the shopping cart
Current stock level display (real-time)
User self-administration (responsibilities rights & roles)
Display specific prices
in % of Online Retailers
In two out of three (64%) online stores in the B2B sector in Switzerland,
the customer could see individual prices, as of August 2020.
Switzerland: B2B Specific Functions Offered by Online Stores, in % of Online Retailers, August 2020
Survey: based on a survey of 330 online retailers, conducted between May and August 2020; question asked: “What specific B2B functions do you offer customers in your online
store?“
Source: ZHAW, November 2020

20. 20