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Sample Report: Vietnam B2C E-Commerce Market 2015

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Sample Report: Vietnam B2C E-Commerce Market 2015

  1. 1. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Provided by August 2015
  2. 2. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 22 PREFACE Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages  yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.  Only reliable sources such as national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals are used as a basis for the analyses, statistical reports and forecasts.  Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.  yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.  If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. Terms of use and copyright conditions  This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form without the prior permission of the publishers.  The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.  The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.  We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors or incorrect insertions, nor for any interpretations made from the document. © Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.
  3. 3. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS LEGAL NOTICE The licensing structure is as follows: • A Single User License: allows one (1) user to access the downloaded report. • A Site License: allows up to ten (10) users of a company within a specified geographic area (i.e. country) to access the downloaded report. • A Global Site License: allows up to ten (10) user of a company worldwide to access the downloaded report. 3 This report is subject to the Terms & Conditions of yStats.com GmbH & Co. KG, which can be found at yStats.com. By selecting a particular license, you agree to the Terms & Conditions which pertain to said license. Please be aware that any misuse of this product or any use not in accordance with the aforementioned Terms & Conditions will result in legal action.
  4. 4. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 4 Methodology (1 of 2)  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart.  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.  The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart. 4
  5. 5. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 5 Methodology (2 of 2)  In this country report, major trends in the B2C E-Commerce market, sales figures, B2C E-Commerce share of the total retail market, main online product categories, and relevant information about Internet users, online shoppers and leading E-Commerce companies was included.  The report starts with an overview of the B2C E-Commerce market and international comparisons, where the relevant country is compared to other countries worldwide and in the region in terms of criteria relevant to B2C E-Commerce.  The “Trends” section includes an overview of trends on the B2C E-Commerce market, such as social commerce, cross-border and M- Commerce trends.  The section “Sales & Shares” includes the development of B2C and total E-Commerce sales, including historical sales and forecasts. Furthermore, this section shows the development of B2C E-Commerce share of the total retail market.  In the “Users & Shoppers” section, a review of the development of Internet users and Internet penetration was included. Moreover, the evolution of the online shopper penetration was shown.  Afterwards, the section “Products” shows the leading product categories among online shoppers.  The next two sections, “Payment” and “Delivery”, cover information related to delivery and payment methods most used by online shoppers.  Finally, the “Players” section includes information about the leading E-Commerce players, such as online retailers and marketplaces. 5
  6. 6. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 6 Definitions The following expressions and definitions are used in this B2C E-Commerce market report*:  B2C E-Commerce: the sale of products (and services) through electronic transactions via the Internet from businesses to consumers.  B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales generated through B2C E-Commerce by a player on the market.  M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic transactions via mobile devices, such as mobile phones, tablets and smartphones.  Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with orders made online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across the country’s borders.  Social Commerce: sale of goods (and services) that involves the use of social media, such as social networks.  Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.  Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.  Online Classifieds: an online platform, where both consumers and businesses can publish small advertisements about the sale of goods and services.  Webrooming: a practice in retail where consumers browse/research the products online before making the purchase in-store; may also refer to customers using Internet-enabled mobile devices to browse/research/compare products online while being in-store.  Omnichannel: an approach to retail that strives to provide the customer with the seamless shopping experience across all retail channels, such as in-store, online and mobile. 6 Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective charts
  7. 7. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 7 1. Management Summary 2. Overview and International Comparisons • B2C E-Commerce Overview and International Comparisons, August 2015 • Online Shopper Penetration, by Selected Emerging Markets, incl. Vietnam, in % of Adult Internet Users, May 2014 • Share of Households Buying FMCG Products Online at Least Once in 2014, by Selected Countries Worldwide, incl. Vietnam, in %, 2014 • Number of Internet Users in Asia-Pacific, by Country, incl. Vietnam, in millions, 2013 – 2018f • Internet Penetration in Asia-Pacific, by Country, incl. Vietnam, in % of Population, 2013 – 2018f • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Vietnam, in %, Q4 2014 • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Vietnam, in % of Respondents, 2012 – 2014 • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015 • Internet Penetration in Southeast Asia, by Country, incl. Vietnam, in % of Population, 2014 • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Vietnam, in %, 2013 • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Vietnam, Compared to Global Average, in % of Online Shoppers, Q1 2014 • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Vietnam, 2014/Q1 2015 • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Vietnam, in % of Smartphone Users, 2014/Q1 2015 • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Vietnam, Q1 2014 • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Vietnam, Compared to Global Average, in % of Internet Users, Q1 2014 Table of Contents (1 of 3)
  8. 8. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 8 3. Trends • B2C E-Commerce Trends Overview, August 2015 • Devices Used, incl. Mobile, in % of Respondents, April 2015 • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2018f • Breakdown of Frequency of Online Shopping via Smartphone, in % of Smartphone Users, November 2014 • Share of Online Buyers of Fashion Products who Ordered Fashion Products Online via Facebook Pages, in %, December 2014 • Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase On Facebook, December 2014 • Payment Methods Used When Purchasing Items on Facebook, by Age Group, in % Online Shoppers Who Purchase on Facebook, December 2014 • Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, • 2014/April 2015 4. Sales & Shares • B2C E-Commerce Sales, in USD billion, 2013 & 2014 • B2C E-Commerce Share of Total Retail Sales, in %, 2014 • B2C E-Commerce Sales, in USD million, 2013 & 2018f 5. Users & Shoppers • Internet Penetration, in % of Individuals, 2010 - 2014 • Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f • Online Shopper Penetration, in % of Internet Users, 2013 & 2014 6. Products • Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014 • Online Share of Total Modern Retail Sales of Grocery, in %, 2013 & 2014 7. Payment • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014 • Factors Considered in Online Shopping, incl. Payment, in % of Online Shoppers, 2014 Table of Contents (2 of 3)
  9. 9. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 9 8. Delivery • Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014 9. Players • E-Commerce Player Overview, August 2015 • Most Often Visited E-Commerce Websites, in % of Respondents, 2014 • Websites Most Often Used for Online Shopping, in % of University Students Who Shop Online, February 2015 • E-Commerce Websites Used to Purchase Fashion Products from, in % of Online Shoppers who Purchased Fashion Products, by Age Group, December 2014 • Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015 • Breakdown of E-Commerce Marketplaces, by Market Share, in %, 2014 Table of Contents (3 of 3)
  10. 10. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 1. Management Summary 10 – 12 2. Overview & International Comparisons 13 – 28 3. Trends 29 – 37 4. Sales & Shares 38 – 41 5. Users & Shoppers 42 – 45 10 Table of Contents 6. Products 46 – 48 7. Payment 49 – 51 8. Delivery 52 – 53 9. Players 54 – 60
  11. 11. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 1111 Internet penetration in Vietnam improved from 30.7% of individuals in 2010 to 48.3% in 2014. Vietnam: Internet Penetration, in % of Individuals, 2010 - 2014 in%ofIndividuals 30.7% 35.1% 39.5% 43.9% 48.3% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 Note: the numbers for 2012, 2013 and 2014 are ITU’s estimate Source: ITU, Ministry of Information and Communications, 2015
  12. 12. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 1212 The online share of the total modern retail grocery market in Vietnam more than tripled from 0.4% in 2013 to 1.5% in 2014. Vietnam: Online Share of Total Modern Retail Sales of Grocery, in %, 2013 & 2014 Online Retail 0.4% Other 99.6% 20142013 Online Retail 1.5% Other 98.5% Survey: based on a survey conducted in 4 major urban cities: Ho Chi Minh City, Ha Noi, Da Nang and Can Tho Source: Kantar Worldpanel, July 2015
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