Free Report Samples for our publication "Middle East & Africa Online Payment Methods: Full Year 2017". Find the full report available for purchase at: https://bit.ly/3wPpxkM

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the online payment market in the Middle East and Africa. It takes into account a wide definition of online payment, including payment methods
used in online shopping and mobile payment, such as remote and proximity payments.
 Major countries in the region are covered, while data availability varied across the markets.
 The report includes data mostly published in 2017. The exact date of publication of the source is stated on each chart. The time period which the data refers to
differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of global online and mobile payment developments.
 The rest of the report contains country-specific and regional information. Countries are grouped by the two regions covered: the Middle East and Africa. Within
each group, regional information is presented first, while the countries are included in the descending order of B2C E-Commerce sales.
 Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, number and value of
online/mobile payment transactions, mobile payment usage and consumer awareness of mobile payment providers, payment-related factors important to online
shoppers. Not all the mentioned types of information are available for each of the covered countries.

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DEFINITIONS
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service
purchased in (B2C) E-Commerce and M-Commerce.
 MOBILE PAYMENT
A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity payments made in-
store, such as via QR code scanning and NFC technology.
 MOBILE PROXIMITY
PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between the
consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
 NFC
Near Field Communication is a set of standards for smartphones and similar devices to create radio communication by bringing them
close together or having them touch each other. In that way, contactless data exchange and transactions can take place.
 ALTERNATIVE
PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment
methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency.
May also include cash on delivery and card schemes by local companies other than global card brands.
 E-WALLET
A digital account with a stored money value or connected to funds in a bank account or payment card, which can be used for payment
in online or mobile transactions. The examples of E-Wallets include Alipay and PayPal.
 MOBILE WALLET
A software solution that enables consumers to store payment credentials, such as credit or debit card information, and use the stored
credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are installed on mobile devices which
are used to complete payments. The examples of mobile wallets include Apple Pay, Samsung Pay and Android Pay. Mobile wallets
are often included in the broader category of E-Wallets.
 BIOMETRIC
AUTHENTICATION
Any means by which a person can be uniquely identified based on evaluation of one or more distinguishing biological traits, e.g.
fingerprint, voice, retina/iris scan, and facial recognition.
 BLOCKCHAIN
A distributed ledger in which transactions are grouped into blocks, and each of the blocks is chained to the previous block. The blocks
are documented across a network relying on cryptographic trust and other mechanisms. A marking characteristic of blockchain is
absence of central authority, with an update possible only through a consensus of the participants’ majority.
 B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
The following expressions and definitions are used in this Online Payment market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 4)
1. Management Summary
2. Global Developments
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
• Card Spending, in USD trillion, and Breakdown by POS and E-Commerce, in %, 2015 & 2021f
• Breakdown of E-Commerce Sales by Payment Methods, in %, 2021f
• Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
• Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
• FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
• Most Used FinTech Services According to Internet Users, in %, 2017
• Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents in Each Group,
April 2017
• Entities Expected to Be The Most Disruptive in FinTech in the Next Five Years According to Financial Services and FinTech Executives,
in %, 2017
• Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017
• Expected Annual ROI According to Financial Services and FinTech Executives, in %, 2017
• Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2017
• Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their Services, in %, by
Selected Countries, August 2017
• Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
• Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
• Share of Internet Users Who Believe That Mobile Payment is Not Secure, in %, October 2016
• Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016
• Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
• Contactless Payment Transaction Value, in USD billion, 2017e & 2019f
• Number of Contactless Payment Users of Apple Pay, Samsung Pay and Android Pay, in millions, 2015 - 2017e
• Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by Penetrated Markets, Q2
2017

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TABLE OF CONTENTS (2 OF 4)
3. Middle East
3.1. Regional
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in GCC, October 2016
• Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017
• Number of FinTech Startups in MENA, 2013, 2015 & 2020f
• Share of Online Shoppers in MENA Who Used Smartphone to Pay for Purchases Online, in %, 2016
3.2. UAE
• Breakdown of Payment Methods Used in E-Commerce by Cash on Delivery and Credit or Debit Card, in % of Online Shoppers, March
2017
• Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
• Share of Consumers Who Believe That Retailers They Shop at Deploy Payment Security Tools to Prevent Fraud, by Retailers and Online
Retailers, in %, 2016
3.3. Saudi Arabia
• Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
• Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
• Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce
Merchants, June 2017
• Perception of Increase in Credit Card Payments in Online Shops Over the Previous Year According to E-Commerce Merchants, in % of
Surveyed E-Commerce Merchants, June 2017
• Reasons for Not Offering Credit Card Payments in Online Shops, in % of Surveyed E-Commerce Merchants Who Do Not Accept Credit
Card Payments in Their Shops, June 2017
3.4. Israel
• Perceived Disadvantages of Online Shopping, incl. Payment-Related, in % of Internet Users, September 2016
• Share of Adult Internet Users in Israel Who Use Mobile Wallet Apps to Purchase Goods or Services At Least Once a Month, in %, May
2017
3.5. Iran
• Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016

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TABLE OF CONTENTS (3 OF 4)
3. Middle East (Cont.)
3.6. Qatar
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
3.7. Kuwait
• Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
3.8. Lebanon
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
• List of Selected Payment Providers, by Category, 2016
3.9. Bahrain
• Barriers to Shopping Online, incl. Payment-Related, in % of Non-Online Shoppers, 2016
4. Africa
4.1. Regional
• Number of Registered Mobile Money Accounts in Sub-Saharan Africa, in millions, December 2005 & December 2016
4.2. South Africa
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, August 2017
• Breakdown of Factors that Would Encourage to Shop Online More, incl. Payment-Related, in % of Online Shoppers, August 2017
• Breakdown of Barriers to E-Commerce, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, August 2017
• Breakdown of Types of Purchases for Which Non-Online Shoppers Would be Most Comfortable to Make Their First Online Payment, in
% of Internet Users Who Do Not Shop Online, August 2017
• Share of Online Shoppers Who Believe Their Credentials Are Not Safe When Shopping Online, in %, March 2017
4.3. Egypt
• Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

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TABLE OF CONTENTS (4 OF 4)
4. Africa (Cont.)
4.4. Nigeria
• Number and Value of Internet (Web) and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2016 & H1 2017
• Breakdown of Experience with Mobile Money, in % Adults, 2016
• Main Purposes of Using Mobile Money Services, in % Mobile Money Users, 2016
4.5. Kenya
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, November 2016
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Accounts, in
millions, and Number of Agents, in thousands, 2008 – 2017

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1. Management Summary 11 – 13
2. Global Developments 14 – 36
3.
3.1.
3.2.
3.3.
3.4.
3.5.
3.6.
3.7.
3.8.
3.9.
Middle East
Regional
UAE
Saudi Arabia
Israel
Iran
Qatar
Kuwait
Lebanon
Bahrain
37 – 57
38 – 41
42 – 44
45 – 49
50 – 51
52
53
54
55 – 56
57
4.
4.1.
4.2.
4.3.
4.4.
4.5.
Africa
Regional
South Africa
Egypt
Nigeria
Kenya
58 – 70
59
60 – 64
65
66 – 68
69 – 70

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13%
21%
55%
0% 25% 50% 75% 100%
SnapScan
PayPal
Debit Card
in % of Online Shoppers
More than one-half (55%) of online shoppers in South Africa paid
with “Debit Card”, as reported in March 2017.
South Africa: Payment Methods Used in E-Commerce, in % of Online Shoppers, March 2017
Note: only these three responses were revealed
Survey: based on a survey of online shoppers; the date and details of the survey were not revealed
Source: PriceCheck cited by IT-Online, March 2017

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Use Mobile Wallet Apps to
Purchase Goods/Services
at Least Once a Month
27%
Others
73%
27% of Internet users surveyed in Israel in May 2017 used mobile wallet
apps for purchase at least on a monthly basis.
Israel: Share of Adult Internet Users in Israel Who Use Mobile Wallet Apps to Purchase Goods or
Services At Least Once a Month, in %, May 2017
Survey: based on a survey of 550 Israeli adults, aged 18+, conducted online in May 2017; the survey was not based on a probability sample and therefore no estimate of
theoretical sampling error could be calculated
Source: Blumberg Capital, June 2017

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