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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the global mobile payment market. It takes into account a wide definition of mobile payment, including payment methods used in mobile
shopping (remote) and in-store (proximity) mobile payment.
 All major global regions are covered, including advanced and emerging B2C E-Commerce markets, with data availability varying across the countries.
 The report includes data mostly published within the last six months of 2016. The exact date of publication of the source is stated on each chart. The time period
which the data refers to differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of global mobile payment developments. The rest of the report is divided by regions presented in the
descending order of B2C E-Commerce sales.
 Within each region, the countries are also ranked by B2C E-Commerce sales and, where applicable, grouped by advanced and emerging markets. Furthermore,
where available, regional information was also included.
 Depending on data availability, the following types of market information are included: mobile payment user penetration, payment methods most used in mobile
shopping, number and volume of mobile payment transactions, devices used to make payments online, information about mobile payment users. Not all the
mentioned types of information are available for each of the covered countries. For selected leading advanced and emerging countries, also online and mobile
payment trends and news about major players, such as payment providers, banks and retailers are presented on text charts.

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DEFINITIONS
 MOBILE PAYMENT
A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity
payments made in-store, such as via QR code scanning and NFC technology.
 MOBILE PROXIMITY PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction
between the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g.
NFC).
 NFC
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication
by bringing them close together or having them touch each other. In that way, contactless data exchange and
transactions can take place.
 CONTACTLESS CARD PAYMENT
Proximity payment via a card where the payee and the payer interact using contactless technologies. Contactless
technology is a radio frequency technology which operates at short ranges, enabling user to perform a voluntary
action by approaching two devices and initiating communication between them.
 MOBILE WALLET
a software solution that enables consumers to store payment credentials, such as credit or debit card information,
and use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets
are installed on mobile devices which are used to complete payments. The examples of mobile wallets include
Apple Pay, Samsung Pay and Android Pay.
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for
product and service purchased in (B2C) E-Commerce and M-Commerce.
 ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative
online payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label
cards, invoice, and digital currency. May also include cash on delivery and card schemes by local companies other
than global card brands.
 E-WALLET
A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples
of E-Wallets include Alipay and PayPal.
 B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via
mobile devices.
 ONLINE SHOPPING
Purchase of products or services by consumers via the Internet. Broadly defined, may include business to
consumer and consumer to consumer transactions.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 6)
1. Management Summary
2. Global Developments
• Online and Mobile Payment Trends, H2 2016
• Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f
• Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f
• Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
• Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific,
Europe, Latin America, the USA, and Global Average, August 2016
• Contactless Payment User Penetration, in % of Banked Population, July 2016
• Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
• Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
• Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
• Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
• Online and Mobile Payment Trends and News about Players, H2 2016
• Mobile Payments Solutions Used for Payment In-Store, in % of Internet Users, August 2016
• Payment Methods Used in Physical Stores, incl. “E-Money”, in % of Internet Users, by Age Group, August 2016
3.1.2. South Korea
• Daily Average Value of Mobile Card Payments, in KRW billion, 2014 & 2015
• Breakdown of Payment Instruments Used, by Transactions Number and Value, in %, incl. “Mobile Cards”, 2015
• Reasons for Not Using Mobile Financial Services, by Score, in %, 2015
3.1.3. Australia
• Share of Banked Population Who Used Contactless Payments, by Contactless Card and Mobile Wallet, in %, 2015/2016

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TABLE OF CONTENTS (2 OF 6)
3. Asia-Pacific (Cont.)
3.2. Emerging Markets
3.2.1. China
• Online and Mobile Payment Trends and News about Players, H2 2016
• Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014, 2015 & June 2016
• Third-Party Mobile Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 – Q2 2016
• Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
• Breakdown of Third-Party Mobile Payment, by Type, in %, Q2 2015 – Q2 2016
• Breakdown of Payment Methods Used in Mobile Payment Accounts, in % Mobile Payment Users, 2015
• Mobile Payment Scenarios, in % of Mobile Payment Users, 2015
• Reasons for Using Mobile Payments, in % of Mobile Payment Users, July 2016
3.2.2. India
• Online and Mobile Payment Trends and News about Players, H2 2016
• Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
• Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl. Mobile
Wallets, FY 2014-2015 & FY 2015-2016
• Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016
4. Europe
4.1. Regional
• Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
• Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016
• Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany, Italy, the Netherlands, and
the UK, July 2016
• Share of Millennials Who Use Mobile Payments and Who Tried Mobile Payments and Then Stopped Using Them, in %, July 2016
• Top 2 Providers Most Preferred by Millennials for Providing a Mobile Payment Service, in %, by Germany, Italy, the Netherlands, and the UK,
July 2016
• Mobile Payment Platforms Most Known to Millennials, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
• Share of Millennials Using Mobile Payment Service from PayPal and Apple Pay, in %, by Germany, Italy, the Netherlands, and the UK, July
2016

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TABLE OF CONTENTS (3 OF 6)
4. Europe (Cont.)
4.2. Advanced Markets
4.2.1. UK
• Online and Mobile Payment Trends and News about Players, H2 2016
• Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016
• Share of Internet Users Using Contactless Payment Cards, in %, 2015 & 2016
• Contactless Payment Statistics, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on
Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless
Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, August 2015 & August 2016
• Brands Most Trusted by Consumers for Delivering a Smartphone Wallet App, in % of Smartphone Owners, September 2015, February
2016, June 2016
• Brand Recognition and Usage Rate of Selected Mobile Wallet Services, in % of Millennials, May 2016
4.2.2. Germany
• Online and Mobile Payment Trends and News about Players, H2 2016
• Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
• Awareness of Mobile Payment Providers, in % of Adults, January 2016
4.2.3. France
• Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016
• Share of Respondents Who Used or Would Like to Use Contactless Payment, by Total Respondents and 18-34 Year-Olds, in %, June
2016
• Satisfaction with Various Aspects of Contactless Payment, in % of Contactless Payment Users, 2015 & 2016
4.2.4. Spain
• Mobile Payment Apps Installed, in % of Mobile Payment App Users, July 2016
4.2.5. Netherlands
• Share of “iDEAL” and “Credit Card” in Mobile Purchases, in %, H1 2015 & H1 2016

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TABLE OF CONTENTS (4 OF 6)
4. Europe (Cont.)
4.2. Advanced Markets (Cont.)
4.2.6. Sweden
• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
• Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016
4.2.7. Denmark
• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
• Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016
4.2.8. Belgium
• Share of Online Shop Projects Where Mobile Payments Are Possible, in %, and Share of Online Shop Projects With Mobile Payments Where In-
App Payments Are Possible, in %, October 2016
• Breakdown of Barriers to Mobile Purchases, incl. Payment-Related, in % of Online Shoppers, June 2016
4.3. Emerging Markets
4.3.1. Russia
• Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment with Mobile Phone, in %
of Adult Population, by Total, With and Without Higher Education, October 2016
4.3.2. Poland
• Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016
• Breakdown of Awareness of Apple Pay/Samsung Pay/Android Pay and Intention to Use These Services, in % of Internet Users, December 2016
5. North America
5.1. Regional
• Digital Payment Methods Used at Least Weekly, by Current Use and Future Use, in % of Consumers, July 2016

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TABLE OF CONTENTS (5 OF 6)
5. North America (Cont.)
5.2. USA
• Online and Mobile Payment Trends and News about Players, H2 2016
• Mobile Payments, by Mobile App/Browser and Mobile Proximity Payments, in USD billion, 2013 – 2020f
• Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
• Proximity Mobile Payment Transaction Value, in USD billion, and Breakdown by Transaction Value, in %, 2015 – 2020f
• Breakdown of Proximity Mobile Payment Users by Age Group, in %, 2016
• Breakdown of Attitude to Using Mobile Device to Pay for Transactions at a Store Checkout Counter, in % of Consumers, October 2016
• Factors that Make Consumers Hesitant to Use Mobile Payment Services, in % of Internet Users, February 2016
• Digital Wallets Used, in % of Internet Users, August 2016
• Volume of In-Store Payments with Android Pay, Apple Pay and Samsung Pay in the USA, in USD billion, 2016e
• Number of In-Store Monthly Users of Android Pay, Apple Pay and Samsung Pay in the USA, in millions, 2016e
• Selected Data Related to Usage of Android Pay, Apple Pay and Samsung Pay in the USA, incl. Awareness, Usage for Purchase, Frequency of
Usage, Average Number of Cards Loaded, and Satisfaction Rating, June 2016
5.3. Canada
• Breakdown of Frequency of Using Mobile Phone as a Payment Device, in % of Consumers, 2014 - 2016
• Companies Most Trusted with Providing a Mobile Payment Service, in % of Consumers, July 2016
• Circumstances That Would Make Internet Users in Canada More Likely to Use a Mobile Wallet, in % of Internet Users, April 2016
6. Latin America
6.1. Regional
• Penetration and Usage of Contactless Cards and Mobile Payment, in % of Consumers With Bank Account, July 2016
6.2. Brazil
• Online and Mobile Payment Trends and News About Players, H2 2016
6.3. Mexico
• Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
• Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

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TABLE OF CONTENTS (6 OF 6)
7. Middle East and Africa
7.1. Regional
• Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts, Summer 2016
• Breakdown of Attitude to Mobile Payment and Shopping-Related Activities, in % of Online Shoppers in MENA, March 2016
• Payment Methods Most Used in Online Shopping, in % of Online Shoppers, incl. Mobile Money, by Ghana, Kenya, South Africa, Uganda,
December 2016
7.2. Kenya
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in
millions, and Number of Agents, in thousands, 2008 – 2015 & First Nine Months of 2016
• Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016

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1. Management
Summary
13 – 17
2. Global
Developments
18 – 28
3.
3.1.
3.1.1.
3.1.2.
3.1.3.
3.2.
3.2.1.
3.2.2.
Asia-Pacific
Advanced Markets
Japan
South Korea
Australia
Emerging Markets
China
India
29 – 49
29 – 36
30 – 32
33 – 35
36 – 36
37 – 49
38 – 45
46 – 49
4.
4.1.
4.2.
4.2.1.
4.2.2.
4.2.3.
4.2.4.
4.2.5.
4.2.6.
4.2.7.
4.2.8.
4.3.
4.3.1.
4.3.2.
Europe
Regional
Advanced Markets
UK
Germany
France
Spain
Netherlands
Sweden
Denmark
Belgium
Emerging Markets
Russia
Poland
50 – 82
51 – 57
58 – 78
59 – 64
65 – 67
68 – 70
71 – 71
72 – 72
73 – 74
75 – 76
77 – 78
79 – 82
80 – 80
81 – 82
5.
5.1.
5.2.
5.3.
North America
Regional
USA
Canada
83 – 98
84 – 84
85 – 95
96 – 98
6.
6.1.
6.2.
6.3.
Latin America
Regional
Brazil
Mexico
99 – 103
100 – 100
101 – 101
102 – 103
7.
7.1.
7.2.
Middle East and Africa
Regional
Kenya
104 – 109
105 – 107
108 – 109

14. Used Contactless
Card
59%
Others
41%
Used Mobile Wallet
10%
Others
90%
14
Mobile WalletContactless Card
In 2015/2016, 59% of banked population in Australia paid with a
contactless card and 10% used a mobile wallet.
Australia: Share of Banked Population Who Used Contactless Payments, by Contactless Card and Mobile
Wallet, in %, 2015/2016
Survey: based on a survey of 30,000 banking consumers in 15 markets, including Australia
Source: RFi Group cited by Finder.com, August 2016

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37%
38%
40%
42%
62%
0% 20% 40% 60% 80% 100%
More people I know were using it
If it were available for the kind of phone I use
If it were available for the kind of credit card I use
More stores I shop at accepted it
If I knew it was secure
in % of Internet Users
In Apr. 2016, 62% of Internet users in Canada said they would be more
likely to use a mobile wallet if they knew it was secure.
Canada: Circumstances That Would Make Internet Users in Canada More Likely to Use a Mobile
Wallet, in % of Internet Users, April 2016
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 1,516 Canadians conducted online in April 2016
Source: Moneris, Leger, September 2016

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