Sample Report: Europe Online Payment Methods: Full Year 2017

4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the online payment market in Europe. It takes into account a wide definition of online payment, including payment methods used in online
shopping and mobile payment, such as remote and proximity payments.
 The major countries in the region are covered, while data availability varied across the markets.
 The report includes data mostly published within 2017. The exact date of publication of the source is stated on each chart. The time period which the data refers
to differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of global online and mobile payment developments.
 Next, information about regional development and country comparisons are included.
 The rest of the report contains country-specific information. Countries are grouped by advanced and emerging B2C E-Commerce markets. Within each group,
the countries are presented in the descending order of B2C E-Commerce sales.
 Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, breakdown of E-
Commerce sales by payment methods, trends in online payment security and fraud, number and value of online/mobile payment transactions, rankings of online
payment providers, mobile payment usage and consumer awareness of mobile payment providers. Not all the mentioned types of information are available for
each of the covered countries. For the two countries leading in the region in B2C E-Commerce sales, also online and mobile payment trends and news about
major players, such as payment providers and banks are presented on text charts.

6
DEFINITIONS
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and
service purchased in (B2C) E-Commerce and M-Commerce.
 MOBILE PAYMENT
A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity payments
made in-store, such as via QR code scanning and NFC technology.
 MOBILE PROXIMITY PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between
the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
 NFC
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by
bringing them close together or having them touch each other. In that way, contactless data exchange and transactions
can take place.
 ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
 E-WALLET
A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples of E-
Wallets include Alipay and PayPal.
 MOBILE WALLET
a software solution that enables consumers to store payment credentials, such as credit or debit card information, and
use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are installed
on mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay, Samsung
Pay and Android Pay. Mobile wallets are often included in the broader category of E-Wallets.
 INSTANT PAYMENTS
Electronic payment solutions for retail which are available 24/7/365 and thus result in immediate or close-to-immediate
interbank clearing of transactions and crediting of the payees’ accounts and confirm the payment to the payer after
payment initiation.
 B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via
mobile devices.
The following expressions and definitions are used in this Online Payment market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

7
TABLE OF CONTENTS (1 OF 10)
1. Management Summary
2. Global Developments
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
• Card Spending, in USD trillion, and Breakdown by POS and E-Commerce, in %, 2015 & 2021f
• Breakdown of E-Commerce Sales by Payment Methods, in %, 2021f
• Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
• Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
• FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
• Most Used FinTech Services According to Internet Users, in %, 2017
• Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents in Each Group,
April 2017
• Entities Expected to Be The Most Disruptive in FinTech in the Next Five Years According to Financial Services and FinTech Executives,
in %, 2017
• Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017
• Expected Annual ROI According to Financial Services and FinTech Executives, in %, 2017
• Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2017
• Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their Services, in %, by
Selected Countries, August 2017
• Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
• Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
• Share of Internet Users Who Believe That Mobile Payment is Not Secure, in %, October 2016
• Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016
• Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
• Contactless Payment Transaction Value, in USD billion, 2017e & 2019f
• Number of Contactless Payment Users of Apple Pay, Samsung Pay and Android Pay, in millions, 2015 - 2017e
• Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by Penetrated Markets, Q2
2017

8
3. Europe
3.1. Regional
• Online Payment Regulatory Trends, July 2017
• Breakdown of E-Commerce Spending in the EU by Payment Methods Considering PSD2 and Instant Payment Introduction, in %, 2012,
2017f, 2020f, 2022f, 2027f
• Share of Instant Payments in E-Commerce Spending, by Germany, Netherlands and Poland, in %, 2027f
• Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
• Top Payment Method Preferred by Online Shoppers and Share of Online Shoppers Preferring This Method, in %, by Selected Countries,
October 2016
• Interest in New Forms of Payment, in % of Online Shoppers, 2016
• Top 3 Criteria for Choosing a Payment Method, in % of Online Shoppers, 2016
• Barriers to Paying Online, in % of Online Shoppers, 2016
• Concerns That Internet Users in the EU Have About Using The Internet for Online Banking or Buying Things Online, in % of Internet
Users, June 2013 & June 2017
• Share of Internet Users in the EU Concerned About the Security of Online Payments, in %, by Country, June 2017
• Cybercrimes That Internet Users in the EU are Concerned About, in %, June 2017
• Share of Internet Users in the EU Who Were Victims of Bank Card or Online Banking Fraud, in %, by Country, June 2017
• External Disruptors in European Payment Environment, in % of Payment Industry Experts, March 2017
• Overview of PSD2 Implementation Timeline, January 2018
• Examples of New and Improved Payment Services That Could Be Triggered by PSD2, July 2017
• Ways in Which Retailers Plan to Use APIs Following PSD2, in % of Payment Executives at Large Retailers Familiar with Open Banking,
August 2017
• Payment Actors That Are Expected to Benefit the Most from PSD2 Implementation According to European Banks, in %, June -
September 2017
• Main Expected Innovation Fields in Payment Methods, in % of Payment Industry Experts, March 2017
• Factors Expected to Have the Greatest Impact on the Retail Industry in the Next 2-3 Years, in % of Multichannel Retailers, January 2017
• Top 3 Payment Acceptance Challenges Faced by Multichannel Retailers, in %, January 2017
• New Technologies That European Multichannel Retailers Are Taking Advantage of, in %, January 2017
• Top Countries in Western Europe by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018f
• Mobile Payment Transactions, in EUR billion, 2016 & 2021f

9
3. Europe (Cont.)
3.1. Regional (Cont.)
• In-Store Mobile Payment Share of Total Mobile Payment Value, in %, 2016 & 2021f
• Top E-Commerce Related Activities Carried Out on Mobile Phones, in % of Online Shoppers in the Nordics, by Denmark, Finland,
Norway and Sweden, 2016
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and
Sweden, 2016
• The Importance of Payment Options in Online Stores, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and
Sweden, 2016
• Value of Disclosed Funding of European FinTech Companies, in USD million, and Number of Deals, 2013 - 2016 & January-August 2017
• Breakdown of Disclosed Funding of European FinTech by Country, by Number of Deals and Value of Deals, in %, 2013 - August 2017
• Top 10 Most Well Funded FinTech Companies, by Disclosed Funding, in USD million, August 2017
3.2. Advanced Markets
3.2.1. UK
• Online and Mobile Payment Trends, January 2018
• Online and Mobile Payment Trends, July 2017
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
• Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2017
• Top 3 Reasons for Checkout Abandonment, in % of Internet Users, 2017
• Online Card Payment Statistics for UK Businesses, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, 2014
– 2016
• Share of Online Card Spending Channeled via Mobile Devices, in %, 2013 – 2016
• Breakdown of Online Card Spending at UK Businesses by Merchant Sector, by Value and Volume, in %, 2016
• Online Spending With UK-Issued Cards, in GBP billion, 2015 & 2016
• Most Appealing Use Cases of Open Banking, in % of Bank Account Holders, August 2017
• Organizations Most Trusted With Providing Open Banking Services*, in % of Bank Account Holders, August 2017
• Share of Consumers Willing to Give Online Retailers Permission to Initiate Payments Directly From Their Bank Account Using Apps or
Websites, in %, by Total Consumers, Millennials and Generation Z, August 2017

10
3. Europe (Cont.)
3.2. Advanced Markets (Cont.)
3.2.1. UK (Cont.)
• Factors That Would Encourage Consumers to Move from Browse to Buy Online, in %, June 2017
• Reasons for Not Shopping Online, incl. Payment-Related, in % of Adults Who Have Not Purchased Online, by Age Group, Q1 2017
• Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and Total Remote, in
GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016 & H1 2017
• E-Commerce Card Purchase Fraud on UK-Issued Cards, by Online Fraud Against UK Retailers and Against Online Retailers Based
Abroad, in GBP million, and Year-on-Year Change, in %, 2016
• Share of Adults Who Believe That Their Credit/Debit Card Payment Data is More Secure When Making Payment In-Store Compared to
Online or Over the Phone, in %, May 2017
• Actions Taken When Shopping Online Before Entering Credit or Debit Card Details, in % of Online Shoppers, 2016
• Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2016 -2021f
• Breakdown of Apple Pay and Android Pay Users by Age Group, in %, Compared to Total Adults, 2016
• Most Valued Aspects of Mobile Payment, in % of Mobile Payment Users, July 2017
• Share of Internet Users Who Have Used Fingerprint Technology to Pay for Goods and Who Have Used “Selfie” Payments, in %, 2017
• Breakdown of Frequency of Using Mobile Phone to Make Contactless Payments In-Store, in % of Smartphone Users, By Age Group,
Gender and Total, 2016
3.2.2. Germany
• Online and Mobile Payment Trends, January 2018
• Online and Mobile Payment Trends, July 2017
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
• Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
• Breakdown of Online Purchases by Payment Methods, by Products and Services, in %, 2015 & 2016
• Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
• Factors Important to Online Shoppers When Choosing a Payment Method, in % of Online Shoppers, 2016
• Top Payment Methods Offered in an Online Store and in a Brick-and-Mortar Store, in % of Merchants, September 2017
• Types of Credit and Debit Cards Accepted in an Online Store, in % of Merchants with an Online Store, September 2017

11
3. Europe (Cont.)
3.2.2. Germany (Cont.)
• Payment Methods Offered, in % of Top 1,000 Online Shops, 2015 & 2016
• Most Important Payment Trends for the Next 3 Years According to Online Merchants, in % of Online Merchants, 2017
• Breakdown of Implementation of Express Checkout Solutions, in % of Online Merchants, 2017
• Payment Indicators Monitored by Online Merchants, in % of Online Merchants, 2017
• Card Acquirers Used by Online Merchants, in % of Online Merchants, 2017
• Payment Service Providers Used by Online Merchants, in % of Online Merchants, 2017
• Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 & 2017
• New Payment Methods Added in the Previous 2 Years, in % of E-Commerce Sellers, 2016
• Payment Methods That E-Commerce Sellers Plan to Add to Their Payment Mix Until the End of 2018, April 2017
• The Perceived Advantages and Disadvantages of Instant Payments, in % of Consumers, 2016
• Perception of Tokenization Among Consumers and Merchants, in %, 2016
• Share of Consumers Who Have Used Payment via Smartphone, in %, and Share of Non-Users Who Could Imagine Paying With a
Smartphone in the Future, in %, April 2017
• Breakdown of Mobile Payment Usage, in % of Smartphone Users, Q4 2016/Q1 2017
• Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
• Breakdown of Optimization of Payment Process for Mobile, in % of Online Merchants, 2017
• Top 10 Products and Services Paid for via Mobile, in % of Mobile Payment Users, Q4 2016/Q1 2017
• Factors that Would Encourage Smartphone Users to Use Mobile Payment, in % of Smartphone Users, Q4 2016/Q1 2017
• Most Trusted Providers, in % of Smartphone Users, Q4 2016/Q1 2017
• Top 10 Most Known Payment Providers, in % of Smartphone Users, Q4 2016/Q1 2017
3.2.3. France
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
• Breakdown of B2C E-Commerce Product Sales, in %, 2016
• Value of Online Payment Transactions with Bank Cards at French Online Retailers, in EUR billion, 2015 & 2016

12
3. Europe (Cont.)
3.2.3. France (Cont.)
• Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June
2017
• Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2017
• Mobile Payment User Penetration, in % of Smartphone Users, March 2017
• Number of Mobile Payment Users, in millions, June 2015, June 2016 & March 2017
• Breakdown of Willingness to Make Payments Using Smartphone, by Payment Amount, in % of Internet Users, December 2016
• Breakdown of Belief in That Smartphone Will Become the Main Mean of Payment by 2025, by Payment Amount, in %, December 2016
3.2.4. Spain
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
• Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2017
• Factors Influencing Customer Satisfaction When Shopping Online, incl. “Payment Methods”, in % of Online Shoppers, May 2017
• Offered Payment Methods, in % of Online Shops, February 2017
• Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016 & 2017
• Share of Banked Consumers Who Installed Mobile Payment Apps, in %, December 2016
• Major Benefits of Mobile Payment According to Banked Consumers, in % of Banked Consumers, December 2016
3.2.5. Italy
• Breakdown of Number of Online Purchase Transactions by Payment Methods, in %, Q1 2017
• Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods
and Services, in %, Q1 2017
• Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2017
• Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2017
• Online and Mobile Retail Payment Value by Segment, in EUR billion, and Year-on-Year Change, in %, 2016
• Mobile Retail Payment Value by Sub-Segment, in EUR billion, 2016 & 2019f

13
3. Europe (Cont.)
3.2.6. Netherlands
• Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016
• Breakdown of Mobile Purchases Made via Smartphone by Payment Methods, in %, 2015 & 2016
3.2.7. Sweden
• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
• Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2017
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 – 2016
• Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016
• Awareness and Usage of Mobile Payment Solutions, in % of Internet Users, Q2 2017
3.2.8. Switzerland
• Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
• Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016
• Mobile Payment User Penetration, by Current User and Potential Use, in % of Consumers, August 2017
• Breakdown of Third-Party Mobile Payment Solutions Used, in % of Users, August 2017
3.2.9. Belgium
• Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
• Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
• Share of Online Shoppers Who Encountered Payment Fraud, in %, 2011 - 2017
• Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2017
• Share of Consumers Who Paid With a Smartphone In-Store, in % of Consumers, April 2017
• Mobile Payment Apps Used, in % of Mobile Payment App Users, April 2017

14
3. Europe (Cont.)
3.2.10. Denmark
3.2.11. Norway
3.2.12. Finland
3.2.13. Ireland
3.2.14. Austria
• Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017
• Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
3.3. Emerging Markets
3.3.1. Russia
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2011 – 2016
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 - 2016
• Payment Methods Used in E-Commerce, in % of Active Internet Users, H1 2017
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
• Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017
• Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender and Location Type, 2016
• Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017
• Number of Websites Accepting Online Payment, in thousands, and Types of Online Payment Services Used, in % of Websites Accepting
Online Payment, 2015 & 2016

15
3. Europe (Cont.)
3.3. Emerging Market (Cont.)
3.3.1. Russia (Cont.)
• Top 10 Online Payment Solutions Used, in % of Websites Accepting Online Payment, 2015 & 2016
• Categories of Products and Services Paid For Online, by Paid for via Desktop and Smartphone, in % of Internet Users in Large Cities
Who Go Online From Smartphone/Desktop, March 2017
• Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large
Cities, March 2017
• Types of Goods and Services Paid for Via Apple Pay and/or Samsung Pay, in % of Internet Users in Large Cities, March 2017
• Attitudes to Mobile Payment, in % of Respondents, Compared to Global Average, 2016
• Breakdown of Awareness of Cryptocurrencies, in % of Adults, July 2017
• Breakdown of Perception of Cryptocurrencies, in % of Adults Who Heard About Cryptocurrencies, in %, July 2017
• Breakdown of Awareness of Blockchain, in % of Adults, August 2017
3.3.2. Poland
• Breakdown of Frequency of Online Payment When Purchasing Online, in % of Online Shoppers, H1 2017
• Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
• Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017
• Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2017
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to October 2017
3.3.3. Turkey
• Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
• Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3 2017
• Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3
2017
• Breakdown of the Number of E-Commerce Transactions With Payment Cards by Mobile and Web, in %, Q3 2016
• Breakdown of Frequency of Paying via Mobile Phone, in % of Internet Users, October 2016

16
3. Europe (Cont.)
3.3. Emerging Market (Cont.)
3.3.4. Portugal
• Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016
3.3.5. Czech Republic
• Share of Online Shoppers Using Debit/Credit Card to Pay for Online Purchases, in %, 2016
3.3.6. Hungary
3.3.7. Romania
• Online Card Payment Value, in EUR million, 2015 & 2016

17
1. Management Summary 17 – 23
2. Global Developments 24 – 46
3.
3.1.
3.2.
3.2.1.
3.2.2.
3.2.3.
3.2.4.
3.2.5.
3.2.6.
3.2.7.
3.2.8.
3.2.9.
3.2.10.
3.2.11.
3.2.12.
3.2.13.
3.2.14.
3.3.
3.3.1.
3.3.2.
3.3.3.
3.3.4.
3.3.5.
3.3.6.
3.3.7.
Europe
Regional
Advanced Markets
UK
Germany
France
Spain
Italy
Netherlands
Sweden
Switzerland
Belgium
Denmark
Norway
Finland
Ireland
Austria
Emerging Markets
Russia
Poland
Turkey
Portugal
Czech Republic
Hungary
Romania
47 – 216
47 – 79
80 – 182
81 – 103
104 – 132
133 – 142
143 – 149
150 – 156
157 – 159
160 – 164
165 – 169
170 – 176
177
178
179
180
181– 182
183 – 216
184 – 199
200 – 204
205 – 209
210 – 211
212 – 213
214
215 – 216

18
3%
4%
4%
4%
5%
10%
22%
23%
27%
36%
39%
62%
0% 25% 50% 75% 100%
None of the above / hard to say
Mobile payment (QR codes, etc.)
Installment payments (e.g. e-Raty)
Payment with a deferred date
Payment by SMS
Mobile payments (e.g. BliK)
Card payment when placing the order
Cash payment upon collection in the store
Traditional transfer (by entering the account number)
Cash payment upon collection from courier
Cash on delivery
Fast transfer via payment service (e.g. PayU, Przelewy24, Dotpay)
in % of Online Shoppers
62% of online shoppers in Poland would be encouraged to shop online
by the payment method “Fast transfer via payment service” in 2017.
Poland: Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online
Shoppers, April 2017
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 1,500 Internet users, aged 15+, conducted in April 2017; question asked “Which of the following forms of payment encourage you to buy online?“;
the base of respondents to this question were 816 online shoppers
Source: Gemius, Izba Gospodarki Electronicznej, September 2017

19
Have Used
Payment via
Smartphone
4%
Have Not Used
96%
Non-Users of Mobile PaymentMobile Payment User Penetration
Could Imagine
Paying via
Smartphone In The
Future
18%
Others
97%
Only 4% of consumers in Germany in April 2017 had made payments
via smartphone, but 18% of non-users could imagine it in the future.
Germany: Share of Consumers Who Have Used Payment via Smartphone, in %, and Share of Non-Users
Who Could Imagine Paying With a Smartphone in the Future, in %, April 2017
Definition: usage of mobile payment service or app to pay cashless via smartphone
Survey: based on a survey of 2,044 individuals, conducted in April 2017
Source: YouGov, July 2017

Sample Report: Europe Online Payment Methods: Full Year 2017

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Sample Report: Europe Online Payment Methods: Full Year 2017